Varun Nair - Going from 0 to 1

Transcript

1. Varun Nair | Turing Fest | 2023 @ntkeep Going from 0 to 1
2. Who am I? Advertising & Film 2006 Founded Two Big Ears 2012 Two Big Ears Acquired by Meta 2016 Engineering Leader at Meta 2016 Left Meta 2020 Mentor, Advisor, Investor 2020 – now Founded That Works 2022 – now Varun Nair | @ntkeep | thatworks.xyz
3. Going from 0 to 1 is building a viable new product for a new opportunity Varun Nair | @ntkeep | thatworks.xyz
4. What determines success? 1. Constraints 2. Type of product 3. Starting position Varun Nair | @ntkeep | thatworks.xyz
5. 1. Constraints 💰 x ⏰ x🕵 x 💥 Varun Nair | @ntkeep | thatworks.xyz
6. 2. Type of product Optimisation Abstraction Varun Nair | @ntkeep | thatworks.xyz
7. 3. Starting position Existing Platform Brand New Varun Nair | @ntkeep | thatworks.xyz
8. Build, Measure, Learn Varun Nair | @ntkeep | thatworks.xyz
9. You and your opportunity Your users Varun Nair | @ntkeep | thatworks.xyz
10. Understand What To Build 1. Speak to people 2. Research to
 build con fi dence 3. Build prototypes 4. Instrument
 and analyse Varun Nair | @ntkeep | thatworks.xyz
11. It is about keeping everyone and everything in sync while choosing one out of infinite options Varun Nair | @ntkeep | thatworks.xyz
12. product testing market user strategy analysis value customer prioritizatio feature metrics research model eci6cation design innovation rate management stakeholders life cycle roadmap prototype iteration backlog experience interface release alpha beta competitive go-to key performance indicators product-market 6t minimum viable persona revenue pricing di:erentiatio sprint waterfall lean proposition thinking urney m segmentation target feedback loop cross-function team use case wireframe retrospective storyboard vision owner business version story launch sca portfolio
13. What are the challenges? 1.Finding the right people to test what you’ve built 2.Prioritising what to build 3.Building a minimum viable product at the minimum viable Varun Nair | @ntkeep | thatworks.xyz
14. 1. Finding the right people to test what you’ve built Varun Nair | @ntkeep | thatworks.xyz
15. Your experience +
 Size of your network + Quality of your network Success = Varun Nair | @ntkeep | thatworks.xyz
16. The outcome of research is not absolute certainty Takeaway #1 Varun Nair | @ntkeep | thatworks.xyz
17. Form strong opinions backed by research and your own experience Varun Nair | @ntkeep | thatworks.xyz
18. Strong opinions must be weakly held Varun Nair | @ntkeep | thatworks.xyz
19. Beware of anchoring too quickly Takeaway #2 Varun Nair | @ntkeep | thatworks.xyz
20. Be aware of con fi rmation bias and subconsciously fi tting Varun Nair | @ntkeep | thatworks.xyz
21. Asses feedback in aggregate and fi nd common themes Varun Nair | @ntkeep | thatworks.xyz
22. Be prepared for churn Takeaway #3 Varun Nair | @ntkeep | thatworks.xyz
23. What causes churn? Too much of a prototype Requirement Mismatch People Are Busy Varun Nair | @ntkeep | thatworks.xyz
24. A rollercoaster ride to suitable Market, Maturity, Abstraction Varun Nair | @ntkeep | thatworks.xyz
25. What are the challenges? 1.Finding the right people to test what you’ve built 2.Prioritising what to build 3.Building a minimum viable product at the minimum viable Varun Nair | @ntkeep | thatworks.xyz
26. 2. Prioritising what to build Varun Nair | @ntkeep | thatworks.xyz
27. Technologies + The Interface Tech product = Varun Nair | @ntkeep | thatworks.xyz
28. Buy the things that make you move faster but do not impose crippling limitations Takeaway #1 Varun Nair | @ntkeep | thatworks.xyz
29. Don’t reinvent the wheel Varun Nair | @ntkeep | thatworks.xyz
30. You should invent and build the things that matter Varun Nair | @ntkeep | thatworks.xyz
31. Build to test your assumptions first Takeaway #2 Varun Nair | @ntkeep | thatworks.xyz
32. Micro-pivot if you fail to build value and cannot see a path to get there Varun Nair | @ntkeep | thatworks.xyz
33. Stand up a bare prototype of your full solution to test Varun Nair | @ntkeep | thatworks.xyz
34. Build things you can throw away Takeaway #3 Varun Nair | @ntkeep | thatworks.xyz
35. Velocity vs debt
36. Real agility is not about slashing and burning your way through the product, but being selective about where you choose to Varun Nair | @ntkeep | thatworks.xyz
37. Varun Nair | @ntkeep | thatworks.xyz Be prepared to hack your roadmap
38. Ship every 2 weeks Takeaway #3 Varun Nair | @ntkeep | thatworks.xyz
39. If you don’t have users yet then ship for yourself MVP Varun Nair | @ntkeep | thatworks.xyz
40. Collide with reality as often as possible Varun Nair | @ntkeep | thatworks.xyz
41. What are the challenges? 1.Finding the right people to test what you’ve built 2.Prioritising what to build 3.Building a minimum viable product at the minimum viable Varun Nair | @ntkeep | thatworks.xyz
42. Building a minimum viable product at the minimum viable quality 3. Varun Nair | @ntkeep | thatworks.xyz
43. Minimum viable != minimal working Varun Nair | @ntkeep | thatworks.xyz
44. Quantify the gap between what you promise and deliver Takeaway #1 Varun Nair | @ntkeep | thatworks.xyz
45. What is your core value? Varun Nair | @ntkeep | thatworks.xyz
46. 1. Will you miss a feature if you turn it off? 2. Do you lose your product habits? Test 1 & 2 with yourself and your users Varun Nair | @ntkeep | thatworks.xyz
47. Takeaway #2 Find high-quality feedback Varun Nair | @ntkeep | thatworks.xyz
48. 1. Includes user stories, context, and opinions 2. It is (a bit) bruising 3. It strengthens or weakens your assumptions 4. It helps you form opinions and make High quality feedback: Varun Nair | @ntkeep | thatworks.xyz
49. Takeaway #3 Research != data != reality Varun Nair | @ntkeep | thatworks.xyz
50. UXR will not translate into how people use your products over time 2 + 2 = 5 Varun Nair | @ntkeep | thatworks.xyz
51. Simple instrumentation is better than a library of metrics Varun Nair | @ntkeep | thatworks.xyz
52. What are the challenges? 1.Finding the right people to test what you’ve built 2.Prioritising what to build 3.Building a minimum viable product at the minimum viable Varun Nair | @ntkeep | thatworks.xyz
53. To conclude 10 Things To Remember Varun Nair | @ntkeep | thatworks.xyz
54. Varun Nair | @ntkeep | thatworks.xyz Bridge The Gap
55. product testing market user strategy analysis value customer prioritizatio feature metrics research model eci6cation design innovation rate management stakeholders life cycle roadmap prototype iteration backlog experience interface release alpha beta competitive go-to key performance indicators product-market 6t minimum viable persona revenue pricing di:erentiatio sprint waterfall lean proposition thinking urney m segmentation target feedback loop cross-function team use case wireframe retrospective storyboard vision owner business version story launch sca portfolio Frameworks aren’t a silver bullet
56. 1. Speak to people 2. Research to
 build con fi dence 3. Build prototypes 4. Instrument
 and analyse Varun Nair | @ntkeep | thatworks.xyz Get the flywheel going
57. Form strong opinions that are weakly held Varun Nair | @ntkeep | thatworks.xyz
58. Invent and build the things that matter Varun Nair | @ntkeep | thatworks.xyz
59. Build a working prototype ASAP Varun Nair | @ntkeep | thatworks.xyz
60. Varun Nair | @ntkeep | thatworks.xyz Be prepared to hack your roadmap
61. Ship every 2 weeks MVP
62. Deliver the promise Varun Nair | @ntkeep | thatworks.xyz
63. Make simple measurements Varun Nair | @ntkeep | thatworks.xyz
64. Thank you Varun Nair | Turing Fest | 2023 @ntkeep