states • Currently Entrepreneur In Residence @ CreativeHQ • 3 startups - Web SaaS & indie game dev studio • In a previous life was an artist / designer for AAA games Tyler Wanlass / Hackers & Founders / 2012
Sells Premium video tutorials for creative software Terabytes of video content streamed / month Hundreds of hours of tutorial content Utilizes external content producers (contractors) ~1 1/2 years to break 100k revenue run rate
Wasserman • Single largest reason new ventures fail • Didn't avoid skill overlap with initial team • Didn't check expectations at the start • Not everyone is cut out to be an entrepreneur • Social relationships are bad for co-founders - hard to talk about tough issues if you're friends!
• Utilized outsourcing to quickly build our MVP's • Leveraged off the shelf tech to validate assumptions • Conscious that product will undergo a re-build later • If you're proud of the product you're shipping too late
It's hard! • Focusing on product market fit • Embracing failure - it's constant but gets 'less worse' • If you're not failing, you're not trying hard enough Smolio Extra Reading: '4 Steps to the Epiphany' - Steve Blank
was a huge win • 129% increase in response rate - reciprocity - read more: tdub.co • Test everything - retention emails, upgrade opportunities, etc. Extra Reading: 'Yes!: 50 Scientifically Proven Ways to Be Persuasive' - Robert Cialdini’s
- business was a walking zombie, had already plateaued • Should have pivoted sooner while risk was lower • Change was abrupt for customers • Didn't listen to customers, slow to address issues post- pivot 3dmotive
team, written down • Interview and really listen to customers • Don't be phased by what the competition is doing • Stay true to your vision but listen to the data Smolio Extra Reading: 'The Startup Owner's Manual' - Steve Blank
the comfort zone. It's too easy to keep your head down and just work on the product. That isn't always the most important thing you can be doing though. Product is 1/3 of the picture. Biz dev, marketing, relationship building, etc are hugely important.