-12.5% 0.0% 12.5% 25.0% 37.5% 50.0% -33.9% 14.5% 43.0% Source: Forrester Research and Wartermark Consulting Customer Experience Laggards S&P 500 Index Customer Experience Leaders Digital is not optional.
technology and business models to more effectively engage digital customers at every touchpoint in the customer experience lifecycle.” - Altimeter Group