experiences – any screen, device or endpoint – often headless! Everyone sees the same content ! “Pull” content (browse, read)! Contextually optimized experiences ! “Push” content for real-time interaction! Content managed and delivered! from a single system! Decoupled architecture for flexible delivery to any front-end; API-first for ease of assembly! Monolithic, on-premise systems! Cloud-based microservices architectures for flexibility and differentiated experiences! Pre-packaged, closed! Innovation based on an open source platform!