Upgrade to Pro
— share decks privately, control downloads, hide ads and more …
Speaker Deck
Features
Speaker Deck
PRO
Sign in
Sign up for free
Search
Search
Secrets to Lightning Fast Mobile Design
Search
Mike Krieger
December 06, 2011
Technology
251
170k
Secrets to Lightning Fast Mobile Design
Presentation given at Warm Gun 2011.
Mike Krieger
December 06, 2011
Tweet
Share
More Decks by Mike Krieger
See All by Mike Krieger
Scaling Instagram at AirBnB OpenAir 2015
mikeyk
15
4.2k
Scaling Instagram
mikeyk
154
49k
Other Decks in Technology
See All in Technology
Two-Tower モデルで実現する 検索リランキング / Shibuya_AI_2
visional_engineering_and_design
2
180
Workflows から Agents へ ~ 生成 AI アプリの成長過程とアプローチ~
belongadmin
2
130
評価の納得感を2段階高める「構造化フィードバック」
aloerina
1
130
Web Intelligence and Visual Media Analytics
weblyzard
PRO
1
6.1k
開発効率と信頼性を両立する Ubieのプラットフォームエンジニアリング
teru0x1
0
130
ゆるSRE #11 LT
okaru
1
570
Bill One 開発エンジニア 紹介資料
sansan33
PRO
4
12k
Classmethod AI Talks(CATs) #22 司会進行スライド(2025.06.12) / classmethod-ai-talks-aka-cats_moderator-slides_vol22_2025-06-12
shinyaa31
0
200
CSSの最新トレンド Ver.2025
tonkotsuboy_com
11
4.5k
Kotlinで学ぶ 代数的データ型
ysknsid25
5
1k
OCI Oracle Database Services新機能アップデート(2025/03-2025/05)
oracle4engineer
PRO
1
110
Tensix Core アーキテクチャ解説
tenstorrent_japan
0
340
Featured
See All Featured
The World Runs on Bad Software
bkeepers
PRO
68
11k
Learning to Love Humans: Emotional Interface Design
aarron
273
40k
The Pragmatic Product Professional
lauravandoore
35
6.7k
Exploring the Power of Turbo Streams & Action Cable | RailsConf2023
kevinliebholz
32
5.9k
Fantastic passwords and where to find them - at NoRuKo
philnash
51
3.3k
Music & Morning Musume
bryan
46
6.6k
Done Done
chrislema
184
16k
10 Git Anti Patterns You Should be Aware of
lemiorhan
PRO
657
60k
VelocityConf: Rendering Performance Case Studies
addyosmani
329
24k
Principles of Awesome APIs and How to Build Them.
keavy
126
17k
Optimizing for Happiness
mojombo
379
70k
"I'm Feeling Lucky" - Building Great Search Experiences for Today's Users (#IAC19)
danielanewman
228
22k
Transcript
Secrets to Lightning- Fast Mobile Design Warm Gun 2011 Mike
Krieger Instagram 1
me - Co-founder, Instagram - Previously: UX & Front-end @
Meebo - Stanford HCI BS/MS - @mikeyk on everything 2
3
12 million users in 12 months 4
5
6
7
8
“Fast, beautiful photo sharing” 9
“Fast, beautiful photo sharing” 10
making your mobile experiences feel lightning-fast 11
not the code, but the experience 12
mobile design requires the ultimate in design & development collaboration
13
14
speed matters 15
mobile experiences fill gaps while we wait 16
no one wants to wait while they wait 17
JSON parsing UITableViewCell HTTP pipelining 18
creative design decisions 19
how speed can be a design feature 20
how design can be a speed feature 21
implementation details 22
details that need to be designed 23
3 secrets to apps that feel lightning-fast, even on 3G
24
1. perform actions optimistically 2. adaptively pre-load content 3. move
bits when no-one’s watching 25
perform actions optimistically 26
latency is what’ll get ya 27
make the user feel productive 28
29
30
request is going, but we register the like 31
32
33
request is going, but we register the comment 34
35
36
if it fails? 37
38
39
why it works 40
@thesarahnator 41
@stayintheshade 42
adaptive pre-loading 43
basic version: load content before it’s needed 44
“let’s load all the images in the feed once the
user loads the page” 45
fresh feed 30 photos to load 46
pitfall 47
48
49
50
51
52
53
54
55
56
instead... 57
re-prioritize based on interest 58
59
60
61
62
63
64
listen to what their flicks & taps are telling you
65
why it works 66
@miriamjasmine 67
move bits when no-one’s watching 68
sign-up 69
70
? 71
72
73
upload 74
75
76
77
78
79
80
81
most apps upload here we start uploading here 82
non-optimal engineering solution 83
2 requests, 2 round-trips + latency need to match up
84
but makes uploads feel really, really quick 85
send data/info as soon as part of it’s ready to
go; match up later 86
worth it even if you throw out the data on
cancel 87
why it works 88
where to go from here 89
“it works” isn’t enough 90
design & development collaboration 91
92
1. perform actions optimistically 2. adaptively pre-load content 3. move
bits when no-one’s watching 93
Qs? we’re hiring:
[email protected]
get in touch: @mikeyk 94