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How to Design Products That People Will Love
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Udeze 'Kene
March 02, 2017
Design
1
80
How to Design Products That People Will Love
How to Design Products That People Will Love. A conversation about product design @ SMWLagos 2017.
Udeze 'Kene
March 02, 2017
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Transcript
-GPG7FG\G"WFG\GMGPG *QYVQOCMG2TQFWEVUVJCV 2GQRNGYKNN.18'
Why are we here? To learn ways to better understand
the people we build for so we can make better products.
- Designer - Professional Learner - UX Lead @ CcHUB
- Organizer usable - Pretend Chef - Foodie - Wanderer - Human @udezekene
I am here to talk about Human Centred Design Kene
Udeze - @udezekene
None
None
Kene Udeze - @udezekene
Kene Udeze - @udezekene
None
Kene Udeze - @udezekene What is design?
Kene Udeze - @udezekene …It’s not just what it looks
like and feels like. Design is how it works.”
Kene Udeze - @udezekene Human Design Centred
Kene Udeze - @udezekene What is HCD? A creative approach
to problem solving that starts with people and ends with innovative solutions that are tailor made to to suit their needs.
How do I get started?
None
Empathy
Empathy the ability to understand and share the feelings of
another.
~ Dr. Brené Brown Author, Professor of Philosophy “Empathy is
feeling WITH people” Empathy
Empathy Sympathy - Change Perspective - Don’t Judge - Recognising
Emotions - Communicating Emotions
What does empathy look like?
Talk. Watch. Listen
Talk (User Interview)
None
Open Closed Why, What, How, Would Tell Me, Describe Have,
Is, Would, Did
Open Closed How do you buy credit for your phone?
Why did the chicken cross the road? Do you buy phone credit online? Did the chicken cross the road?
Watch
Watch User Behaviour User Data
None
Listen - To Learn - To Understand
None
None
Behaviour Preferences Frustrations Limitations Now We Understand
User Persona Personas answer the question, “Who are we designing
for?” and they help to align strategy and goals to specific user groups.
User Persona Bio Data Career/Family Personal Goals Frustrations Interests Preference
None
Persona
How will this my users use my product?
None
User Journey Defines a scenario in which a user will
take a series of steps while using your product to achieve their goal
Start End When the user starts using the product What
happens when the user achieves or fails to achieve their goal.
None
None
None
Sketch your User Journey
Prototype & Build
None
None
User Testing
None
Conducting a User Test. Identify Users Pick your testers Define
Tasks Ask for permission Record the session
User Testing Be Open Minded Don’t defend the solution Discover
Bugs/Inefficiencies Pay attention
None
Prototype/Build Launch User Test Prototype/Build Launch User Test
In Conclusion Make the user of the solution part of
the design process Understand what their goals are, where they use the product and when they use is Be humble about your product/solution Technology is great but it’s new to us
Thank You for A!ending & Participating Kene Udeze - @udezekene
www.usable.ng Questions?