How to Design Products That People Will Love

How to Design Products That People Will Love. A conversation about product design @ SMWLagos 2017.

Transcript

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2. Why are we here? To learn ways to better understand the people we build for so we can make better products.
3. - Designer - Professional Learner - UX Lead @ CcHUB - Organizer usable - Pretend Chef - Foodie - Wanderer - Human @udezekene
4. I am here to talk about Human Centred Design Kene Udeze - @udezekene
7. Kene Udeze - @udezekene
8. Kene Udeze - @udezekene
10. Kene Udeze - @udezekene What is design?
11. Kene Udeze - @udezekene …It’s not just what it looks like and feels like. Design is how it works.”
12. Kene Udeze - @udezekene Human Design Centred
13. Kene Udeze - @udezekene What is HCD? A creative approach to problem solving that starts with people and ends with innovative solutions that are tailor made to to suit their needs.
14. How do I get started?
16. Empathy
17. Empathy the ability to understand and share the feelings of another.
18. ~ Dr. Brené Brown Author, Professor of Philosophy “Empathy is feeling WITH people” Empathy
19. Empathy Sympathy - Change Perspective - Don’t Judge - Recognising Emotions - Communicating Emotions
20. What does empathy look like?
21. Talk. Watch. Listen
22. Talk (User Interview)
24. Open Closed Why, What, How, Would Tell Me, Describe Have, Is, Would, Did
25. Open Closed How do you buy credit for your phone? Why did the chicken cross the road? Do you buy phone credit online? Did the chicken cross the road?
26. Watch
27. Watch User Behaviour User Data
29. Listen - To Learn - To Understand
32. Behaviour Preferences Frustrations Limitations Now We Understand
33. User Persona Personas answer the question, “Who are we designing for?” and they help to align strategy and goals to specific user groups.
34. User Persona Bio Data Career/Family Personal Goals Frustrations Interests Preference
36. Persona
37. How will this my users use my product?
39. User Journey Defines a scenario in which a user will take a series of steps while using your product to achieve their goal
40. Start End When the user starts using the product What happens when the user achieves or fails to achieve their goal.
44. Sketch your User Journey
45. Prototype & Build
48. User Testing
50. Conducting a User Test. Identify Users Pick your testers Define Tasks Ask for permission Record the session
51. User Testing Be Open Minded Don’t defend the solution Discover Bugs/Inefficiencies Pay attention
53. Prototype/Build Launch User Test Prototype/Build Launch User Test
54. In Conclusion Make the user of the solution part of the design process Understand what their goals are, where they use the product and when they use is Be humble about your product/solution Technology is great but it’s new to us
55. Thank You for A!ending & Participating Kene Udeze - @udezekene www.usable.ng Questions?