Designing for Humans

Empathy is really important in designing the UX of a product.

My deck from the UI/UX Track at gDays Nigeria 2014.

Transcript

1. DESIGNING FOR
2. Designing for Humans | @udezekene Will the real designers please stand up…
3. - A human being crafting human experiences @ CcHUB. Udeze ‘Kene - Not an expert Designing for Humans | @udezekene
4. Designing for Humans | @udezekene Designing for Humans | @udezekene Somewhere in Lagos
5. Segun 22 years | Male | Single Just got his first job @ a Bank Likes reading, playing games & football Arsenal supporter
6. Empathy
7. Designing for Humans | @udezekene Empathy Sympathy Fuels connection Drives disconnection
8. Empathy Sympathy - Change Perspective - Don’t Judge - Recognising Emotions - Communicating Emotions
9. Empathy Sympathy - I know what you are going through - You are not alone - Sorry - Do you want something?
10. Empathy ~ Dr. Brené Brown Author, Professor of Philosophy “Empathy is feeling WITH people”
11. Lé How? Designing for Humans | @udezekene
12. TALK, WATCH & LISTEN Designing for Humans | @udezekene Get out of the building
13. Open Closed - How do you pass time in the bus? - What will you be doing this christmas? - Do you use your phone in the bus? - Are you travelling this christmas? Designing for Humans | @udezekene
14. Open Closed Why, What, How Tell Me, Describe Have, Is, Would Designing for Humans | @udezekene
15. SIMULATE THE CONTEXT 75% American Smartphone owners use it in toilet. ~ 11mark. 2012
16. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
17. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
18. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
19. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
20. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
21. SIMULATE THE CONTEXT Mood Time of Day Location Frequency What happened before What will happen after Emotion
22. BECOME YOUR USER
23. In Practice Designing for Humans | @udezekene
24. Designing for Humans | @udezekene Empathy begets Empathy Personality
25. ~ Aarron Walter Author - Desiging for emotion, UX Lead @ Mailchimp “Personality invites empathy…” Designing for Humans | @udezekene
26. Designing for Humans | @udezekene Errors Informative Fun
27. Designing for Humans | @udezekene
28. Designing for Humans | @udezekene
29. Designing for Humans | @udezekene …and nobody died
30. Designing for Humans | @udezekene
31. Designing for Humans | @udezekene Arsenalreport.com
32. Designing for Humans | @udezekene
33. Designing for Humans | @udezekene nor the $20B
34. Segun
35. Designing for Humans | @udezekene Give me what I don’t know (But I WANT)
36. Designing for Humans | @udezekene Give users what they NEED not what they WANT
37. Designing for Humans | @udezekene Offer Insights Account Balance (NGN) 43,070.00
38. Designing for Humans | @udezekene Offer Insights Account Balance (NGN) If you use 10,000 NGN every week, your balance will suffice for the rest of the month 43,070.00
39. Designing for Humans | @udezekene Offer Insights
40. Designing for Humans | @udezekene Offer Insights
41. Designing for Humans | @udezekene Localize
42. Designing for Humans | @udezekene Localize Distance == Time
43. With great power there must also come great responsibility ~ Stan Lee
44. Designing for Humans | @udezekene Empathy begets Trust Deep Connection
45. Designing for Humans | @udezekene Unattainable Designing for Humans | @udezekene
46. Designing for Humans | @udezekene KEEP CALM I AM HUMAN IMPACT
47. Segun Designing for Humans | @udezekene
48. Designing for Humans | @udezekene THANK YOU @udezekene me@udezekene.com www.udezekene.com