Empathy in Design

My talk at the GDG Dev Fest 2016 focused on the role of empathy in design & FEELING with your users can help you build successful products.

Got questions or feedback; Send me a direct message on twitter @udezekene

Transcript

1. Empathy in Design
3. @udezekene | http:/ /www.udezekene.com Who am I? - Designer - Failed Backend Developer - UXLead @ CcHUB - Organizer usable - Pretend Chef - Foodie - Wanderer - Human
4. @udezekene | http:/ /www.udezekene.com Empathy the ability to be aware of, [have an] understanding of, and [being] sensitive to another person’s feelings and thoughts without having had the same experience
5. @udezekene | http:/ /www.udezekene.com Cognitive Empathy Affective Empathy Adopt the perspective of another; understand their actions & responses Share the emotional state of another
6. @udezekene | http:/ /www.udezekene.com
7. @udezekene | http:/ /www.udezekene.com Empathy can be learned
8. Talk, Watch & Listen
9. 1. Ask Open-ended questions - How do you pass time inside danfo? - What will you be doing this christmas? Why Describe What How Tell Me @udezekene | http:/ /www.udezekene.com
10. 2. Appreciate the context Mood Time of Day Location What will happen after Data @udezekene | http:/ /www.udezekene.com
11. @udezekene | http:/ /www.udezekene.com Empathy makes us advocates
12. What does this look like? @udezekene | http:/ /www.udezekene.com
13. Errors @udezekene | http:/ /www.udezekene.com
14. @udezekene | http:/ /www.udezekene.com
16. @udezekene | http:/ /www.udezekene.com
17. Give me what I don’t know (but I want) @udezekene | http:/ /www.udezekene.com
18. Offer Insights - Your account balance can be so much more Localize the information
19. You have a responsibility @udezekene | http:/ /www.udezekene.com
20. TWITTER/SC/IG - @udezekene http:/ /www.udezekene.com Thank You