This presentation will teach you how to apply principles of UX beyond the screen to business models and real world customer experiences.
In a global first in used car retailing, Carzoos has redefined a century old business model by creating an entirely new way to buy and sell used cars.
This presentation outlines the entire Carzoos case study. You'll learn how design thinking helped shape not just the digital experience, but also the business model and entire customer experience. You'll how hear the exact customer pain points were identified and how design thinking overcame every one of them.
Presented by Andy Howard at UX Australia 2017