Stephanie Lamont - Remote Research for Business Engagement

2020 has changed the way most of us will work for years to come and our ability to work remotely has empowered teams to be more connected than ever before. In this presentation, Stephanie will show you how remote technology can assist in immersing the wider business in customer research. She will talk about how remote research has engaged wider business teams and what this means for the digital experience, the team and most importantly the customer. She will also share her top tips to ensure successful engagement through remote capabilities.

Transcript

1. Stephanie Lamont – Design Researcher REMOTE RESEARCH FOR BUSINESS ENGAGEMENT
2. “THE NO.1 THING THAT HAS MADE US SUCCESSFUL BY FAR IS THE OBSESSIVE, COMPULSIVE FOCUS ON THE CUSTOMER” - Jeff Bezos, Amazon Founder and CEO
3. STAKEHOLDER CENTRICITY FOR CUSTOMER CENTRICITY
4. HELLO I’m Steph, Design Research Manager – ANZ Instructor UX & UI – Academy Xi
6. *Image not accurate of team size
7. LEARNING ONE: ENGAGEMENT More on this soon. 02 SEND REPORT OUT 01 WRITE A REALLY SLICK REPORT 03 HOST A BROWN BAG
8. “YOU CAN’T LET FAILURES DEFINE YOU. YOU HAVE TO LET FAILURES TEACH YOU” - Barack Obama, Former President USA
9. INTRO: REMOTE RESEARCH FOR ENGAGEMENT Let’s get down to remote business
11. THE GREAT THING ABOUT REMOTE RESEARCH IS IT ALLOWS OUR PARTICIPANTS TO JOIN FROM ANYWHERE, AT ANY TIME IN A LOCATION THAT IS COMFORTABLE TO THEM. SO, WHY SHOULDN’T IT BE THE SAME FOR OUR STAKEHOLDERS?
12. STEPS FOR SUCCESS These can be monthly, bi-monthly or more frequent depending the size of your team SET UP REGULAR RESEARCH SESSIONS 01 Invite stakeholders to watch from anywhere and anytime INVITE STAKEHOLDERS 02 Invite stakeholders in on the synth, make sure you hear what they heard INVITE TO SYNTH 04 People love being able to help, more skin in the game means more engagement GIVE THEM A ROLE 03
14. LEARNING ONE: ENGAGEMENT More on this soon. 02 SEND REPORT OUT 01 WRITE A REALLY SLICK REPORT 03 HOST A BROWN BAG
15. TOP TIPS
16. STAKEHOLDER CENTRICITY FOR CUSTOMER CENTRICITY BE LOUD ABOUT YOUR RESEARCH BUILD EXCLUSIVITY, EXCITEMENT AND OPPORTUNITY INVOLVE STAKEHOLDERS WITH ROLES GET EVERYONE INVOLVED IN SYNTH CALL ON YOUR STAKEHOLDERS FOR ADVOCACY PLAYBACK WITH PURPOSE
17. THANKS FOR WATCHING! Please reach out if you want to have a chat 0481 750 892 steph@stephlamont.com.au Contact me: