Stephanie Lamont - Remote Research for Business Engagement

2020 has changed the way most of us will work for years to come and our ability to work remotely has empowered teams to be more connected than ever before. In this presentation, Stephanie will show you how remote technology can assist in immersing the wider business in customer research. She will talk about how remote research has engaged wider business teams and what this means for the digital experience, the team and most importantly the customer. She will also share her top tips to ensure successful engagement through remote capabilities.

Transcript

1. Stephanie Lamont – Design Researcher
   REMOTE RESEARCH FOR
   BUSINESS ENGAGEMENT
   

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2. “THE NO.1 THING THAT HAS MADE US
   SUCCESSFUL BY FAR IS THE OBSESSIVE,
   COMPULSIVE FOCUS ON THE
   CUSTOMER”
   - Jeff Bezos, Amazon Founder and CEO
   

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3. STAKEHOLDER CENTRICITY
   FOR CUSTOMER CENTRICITY
   

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4. HELLO
   I’m Steph,
   Design Research Manager – ANZ
   Instructor UX & UI – Academy Xi
   

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6. *Image not accurate
   of team size
   

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7. LEARNING ONE: ENGAGEMENT
   More on this soon.
   02 SEND REPORT OUT
   01 WRITE A REALLY SLICK REPORT
   03
   HOST A BROWN BAG
   

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8. “YOU CAN’T LET FAILURES DEFINE YOU.
   YOU HAVE TO LET FAILURES TEACH YOU”
   - Barack Obama, Former President USA
   

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9. INTRO: REMOTE RESEARCH
   FOR ENGAGEMENT
   Let’s get down to remote business
   

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11. THE GREAT THING ABOUT REMOTE RESEARCH IS IT
    ALLOWS OUR PARTICIPANTS TO JOIN FROM
    ANYWHERE, AT ANY TIME IN A LOCATION THAT IS
    COMFORTABLE TO THEM. SO, WHY SHOULDN’T IT BE
    THE SAME FOR OUR STAKEHOLDERS?
    

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12. STEPS FOR SUCCESS
    These can be monthly, bi-monthly or more frequent
    depending the size of your team
    SET UP REGULAR RESEARCH SESSIONS
    01
    Invite stakeholders to watch from anywhere and anytime
    INVITE STAKEHOLDERS
    02
    Invite stakeholders in on the synth, make sure you
    hear what they heard
    INVITE TO SYNTH
    04
    People love being able to help, more skin in
    the game means more engagement
    GIVE THEM A ROLE
    03
    

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14. LEARNING ONE: ENGAGEMENT
    More on this soon.
    02 SEND REPORT OUT
    01 WRITE A REALLY SLICK REPORT
    03
    HOST A BROWN BAG
    

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15. TOP TIPS
    

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16. STAKEHOLDER CENTRICITY FOR CUSTOMER CENTRICITY
    BE LOUD ABOUT YOUR RESEARCH
    BUILD EXCLUSIVITY, EXCITEMENT AND
    OPPORTUNITY
    INVOLVE STAKEHOLDERS WITH ROLES
    GET EVERYONE INVOLVED IN SYNTH
    CALL ON YOUR STAKEHOLDERS FOR
    ADVOCACY
    PLAYBACK WITH PURPOSE
    

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17. THANKS FOR WATCHING!
    Please reach out if you want to have a chat
    0481 750 892
    steph@stephlamont.com.au
    Contact me:
    

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