August, 2019 Page 2 of 8 reputation and nobody knows about it. There is a lot of this sort of stuff around, this is the end of news, this is the end of truth, nobody will know what is real any more. It didn't quite sit with me as I wanted to, and I kept thinking there is something not quite right about this stop it doesn't seem as though Deep Fakes are the problem. There's a very famous quote by Joseph McCartney, "As soon as it works, nobody calls it a I anymore." We were talking about predictive text, nobody calls that Ai. The same as Google maps, nobody considers that Ai. It's the same as Netflix recommending a movie, nobody thinks about that as Ai. I had this moment when I was having this conversation with my Google Home. It gave me a list of the top three restaurants that had found, and I said tell me more about that last one, and it said I can't find more about that last one on your Spotify playlist. It was like the microphone had just popped in from the top of the screen and I realised that it was all made up. This isn't a conversation I am actually having with the sentient being, so my suspension of disbelief was broken. I had this moment I checked myself and realised up until that moment I was having a conversation with my Google Home. I wasn't having that moment like where your grandparents first experience Skype. I think the whole scare about Deep Fakes has it the wrong way around, and I think the more interesting way of looking at this is not how shocking it is that people aren't going to know what is true or not, the shocking thing is that nobody cares, and how quickly we don't care about it once it works. A good way to understand why fake news isn't fake news is to look at (unknown term). I would argue that the death of truth is centuries if not decades old. One of the first famous uses of digital technology is from National Geographic. These pyramids at Giza here, there was this lovely photograph that the photographer took. When the editors got it they decided it didn't quite match the cover. They use expensive technology to shift the left-hand remit across a bit. You can see the notch where it lines up. At the time, the picture editor said, "It's just like as if the photographer had taken a step immediately to the right and taken the photograph, just an alternative perspective." In a weird kind of echo of Kellyanne Conway's 'alternative facts'. Now, there was an uproar from the readership because National Geographic additions itself as a scientific journal, and people felt it should not be acting that way. Not long later and if you look at the copyrights in the about box here, they go all the way back to 1985. Not long later, photo shop one came out, they started working on around 1986. I use this version of photo shop, and it was astounding, it was amazing to be able to clone stuff, select and copy and paste it. Talking about the dates of this just to show how quickly that went from the expensive custom system to this, to a verb. We talk about, "Can't you just Photopshop it?" So much so that we all have it on our phones now, and if you have Snapchat, giving yourself a fancy selfie, we all downloaded FaceApp and used it but we don't think about that, we don't think about the technology going on behind it. But there is a longer history to this - Hitler, Stalin,