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UXA2023 Andy Budd - Design’s Mid-Life Crisis

UXA2023 Andy Budd - Design’s Mid-Life Crisis

On most objective measures, the design industry is thriving. Our skills are in high demand, our salaries are rising, and companies can’t fill roles fast enough (recent blip notwithstanding). Design leadership has come of age, we’re seeing companies invest in team development, and more and more designers are earning that hallowed “seat at the table”. So why, when I talk to designers, do so many of them feel burnt out and despondent; like all their hard work and effort has been for nothing. It’s as though the design industry is going through some sort of mid-life crisis.

In this session design leader, start-up advisor, speaker and coach, Andy Budd, takes us through some of the reasons why we’re experiencing this sense of collective Ennui, and what we can do about it. This talk may make for awkward listening at times. However, unless we can have an open and honest conversation about the behaviors that are holding us back, we’ll never unlock the full potential of what design has to offer.

UXAustralia
PRO

August 25, 2023
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Transcript

  1. `
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    Midlife Crisis
    DESIGN’S
    @andybudd

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  2. `
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    WARNING
    SOME DESIGNERS MAY FIND
    T H E N E X T T A L K
    CHALLENGING
    V I E W E R D I S C R E T I O N
    ADVISED

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  3. `
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    Design has arguably

    reached its PEAK of influence

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  4. `
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    Designers seem more
    disillusioned than ever before

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  5. `
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    I believe there is a gap

    in our view of design

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  6. `
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    We’ve been sold an image of design
    that’s aspirational but unrealistic.

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  7. `
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  8. `
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  9. `
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    “Always design a thing by
    considering it in its next
    larger context - a chair in a
    room, a room in a house, a
    house in an environment, an
    environment in a city plan “ —
    Eero Saarinen.

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  10. `
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  11. `
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  12. `
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  13. “We hold these truths to be
    self evident.”
    ― A
    Designer
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  15. `
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  16. `
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  17. `
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  18. `
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    The “Field of Dreams” Fallacy

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  19. `
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    The “Field of Dreams” Fallacy

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  20. `
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  21. `
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  22. `
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  23. `
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  24. `
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  25. `
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  26. `
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    “We wrongly believe to be the
    voice/attorney of the user while
    there are people in Sales and
    Support that talk to customers
    every single day and probably
    know way more about them“
    — Paul Adams

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  27. `
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  28. `
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  29. `
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    It doesn’t matter how good your
    data is if you haven’t done the
    groundwork to ensure an evidence-
    based framework for making
    decisions is in place before doing
    the work of gathering other
    evidence.
    - Erika Hall

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  30. `
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  31. `
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  32. `
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    Designers often think agile is

    the problem.

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  33. `
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    Perfect is the enemy of good.

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  34. `
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  35. `
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    Chasing perfection is also a risk
    to our collective wellbeing

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  36. `
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    Launch day often feels more like a
    wake than a celebration

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  37. `
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    Designs midlife crisis

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  38. `
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    • Feeling unfulfilled in life
    • Questioning Long-Held Beliefs
    • Feelings of boredom or meaninglessness
    • Impulsive, often rash actions
    • Constantly comparing oneself to others
    • Intense feelings of nostalgia or regret
    • Switching careers (into product, for instance)

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  39. `
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    Designers are starting to
    question their impact

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  40. `
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    A growing interest in
    design ethics

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  41. `
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  42. `
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    Learning the language

    of business

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  43. `
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  44. `
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    Design and Business are closer
    aligned that you may think

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  45. `
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    We need to do a better job
    demonstrating the value we
    bring

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  46. `
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  47. `
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    Often it’s better to show
    rather than tell

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  48. `
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  49. `
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  50. `
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  51. `
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  52. `
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  53. `
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    “For every dollar
    spend on design,
    they’d get five
    back.”

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  54. `
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  55. `
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    A lot of designers live in a
    permanent state of abundance

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  56. `
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    A lot of business people exist in
    a world of limited resources

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  57. `
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    Most business leaders are looking
    for momentum over perfection

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  58. `
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    We think we’re playing chess when
    we’re actually playing poker

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  59. `
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  60. `
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  61. `
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    What does this all mean?

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  62. `
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  63. `
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    We need to stop placing
    design at the centre

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  64. `
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    Realise we’re playing a
    supporting role

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  65. `
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  66. `
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  67. `
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    We need to stop fixating over
    idealised processes

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  68. `
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    And accept the reality of our
    situation instead

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  69. `
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    And do a better job of
    proving the value of design

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  70. `
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    If we earn our seat at the table,
    lets make sure its a grow-up
    chair

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  71. `
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    @andybudd
    Thanks
    Design Leader . Investor . Advisor . Coach

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  72. `
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    @andybudd
    Questions?
    Design Leader . Investor . Advisor . Coach

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