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Funny Business: Using Comics in the Design Process

Jamie Thomson Pate
September 20, 2008

Funny Business: Using Comics in the Design Process

NOT my presentation - posted with permission for archiving/linking purposes. Workshop by Amy Cueva of Mad*Pow, from UPA Boston 2008. Originally posted at http://www.slideshare.net/AmyCueva/UsingComicsInTheDesignProcessUPABostonCueva (some strange font issues over there now)

Jamie Thomson Pate

September 20, 2008

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  1. Prepared by: Amy Cueva – Founder & CXO Mad*Pow 603.436.7177

    September 20, 2008 Funny Business - Using Comics in the Design Process WORKSHOP FOR UPA BOSTON
  2. Introduction Hey, I`m Amy. I work at Mad*Pow, an Experience

    Design Firm. We`re really excited about the results, and I`m here to share some tips with you! We`ve been using comics in the design process to help us communicate… Integrating thinking from the work of McCloud, Cheng, Sadaca, and Hardee.
  3. Introduction First off, How many of you have used comics

    in the design process? What brings you here today? For those who have, how did it work out? For those who haven`t, what have you heard?
  4. Things we will cover… Introduction to Comics Why use Comics?

    When to use Comics? How to Introduce Comics Samples of Comics Different Methods An Exercise Q&A
  5. Introduction to Comics Com.ics (kom`iks) n. plural in form, used

    with a singular verb. 1. Juxtaposed pictorial and other images in deliberate sequence, intended to convey information and/or to produce an aesthetic response in the viewer.
  6. Introduction to Comics lComics were used by the ancient Egyptians

    to communicate history and concepts.
  7. Introduction to Comics Michael Eisner says comics are lSequential Artz

  8. Introduction to Comics Scott McCloud (who wrote great book to

    the right) says lComics and cartoons are different. One is an approach to picture making, the other is a medium which employs that approach. l
  9. Introduction to Comics Kevin Cheng calls comics the lUniversal Languagez.

  10. Introduction to Comics Ikea says comics make good directions.

  11. Introduction to Comics The 9/11 Committee thought comics would be

    a good way to communicate history.
  12. Introduction to Comics Google says comics are a great way

    to communicate the features of a new product.
  13. Comics & Experience Design – Some History Kevin Cheng has

    been presenting and promoting the idea since 2006, and many articles have been written about it. The concept has been tried by many and has gained momentum over the past few years. Google made a big splash communicating how users would experience benefits with their new product.
  14. Why Use Comics in the Design Process? Comics can help

    people understand: Persona: Emotion, Actions, Response Context: Environment, Conditions, Other Actors Time: Sequence, Process Channels: Print, Online, Phone, In Store Interaction: Dialogue, Flow Screen Design: Core Elements
  15. Why Use Comics in the Design Process? Comics can also

    help people understand: A concept A strategy A change Problems Opportunities Attitudes Dependencies What really goes on with users
  16. Comics may be a better way to tell a story.

    Comics can communicate: How your product will compete How it will function How it will coordinate with other sites or systems A current process or experience A brand new process or experience Points of frustration or ideas for improvement A multi-channel experience High level findings from research or testing
  17. When to Use Comics When your presentation matters When you

    have a great idea When you want feedback on a concept When something very new is being introduced When you want people to fully grasp a problem When you want to facilitate a brainstorm To communicate to a diverse team Prior to or during wireframing During and After research or testing When you want to insert the users voice When you need to get quick and dirty
  18. When to Use Comics Comics can be used as: A

    Concept Document Task Flows Use Cases Informal Walkthrough Materials Research Findings Usability Test Findings Personas lDay in the Lifez Training Documentation Marketing Materials
  19. Samples Comics: Promotion of eLearning Tools

  20. Samples Comics: Promotion of eLearning Tools

  21. Samples Comics for Design: Sedaka

  22. Samples Comics: Kevin Cheng

  23. Samples Comics: Mad*Pow for Client

  24. Samples Comics: Mad*Pow for Client

  25. Samples Comics: Mad*Pow for Client

  26. Samples Comics: Mad*Pow for Client

  27. Samples Comics: Martin Hardee

  28. Samples Comics: Google

  29. Samples Comics: Mad*Pow for Aetna

  30. Samples Comics: Mad*Pow for Aetna

  31. Methods for Creating Comics: Free Hand Comics are about expression

    not perfection. We all can hand draw comics.
  32. Methods for Creating Comics: Free Hand Emotion

  33. Methods for Creating Comics: Free Hand Position and Motion

  34. Methods for Creating Comics: Free Hand Setting & Props

  35. Methods for Creating Comics: Free Hand Speaking and Thought Bubbles

  36. Methods for Creating Comics: Free Hand

  37. Methods for Creating Comics: Free Hand Pencil Ink Digital

  38. An Exercise Describe yourself: Draw you as a stick figure

    experiencing an emotion. Place yourself in a setting and give yourself a speaking or thought bubble. Place in other people and props if you want. Start in pencil, and then ink it in.
  39. Methods for Creating Comics: Image Libraries Courtesy of Martin Hardee

    & Sun
  40. Methods for Creating Comics: Powerpoint Considerations: • Point 1 Text. Considerations:

    • Point 1 Considerations: • Point 1 Text. Text. Text.
  41. Methods for Creating Comics: Visio

  42. Using Comics Comics can illustrate: Persona, Context, Environment, Behavior, Emotion,

    Time, Reaction, Thoughts, Words, Actions, Flow, Interaction, Screen Design, Multiple Channels, Other Actors, Technology Support, Operational Dependencies, Strategy, Governance, Design Considerations.
  43. Process for Creating Comics Who is the audience? What is

    the objective of the communication? What is the essence of the idea? Which personas will be involved? What is the high level flow or script? Are there any considerations we will point out? What medium will you use to illustrate? How will the comics be presented?