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2019 - Design for Cognitive Bias

UX Y'all
October 04, 2019

2019 - Design for Cognitive Bias

Using Mental Shortcuts for Good Instead of Evil

UX Y'all 2019 Keynote with David Dylan Thomas

UX Y'all

October 04, 2019
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  1. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com These biases are extremely

    difficult to combat You may not know you have them (bias blind spot) 90% of cognition happens below the conscious level Even if you do know, you do it anyway!
  2. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com There are content and

    design choices we can make that help keep harmful cognitive biases in check (or leverage them for good).
  3. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com Which of the following

    is true? There are 53 African nations in the United Nations There are 55 African nations in the United Nations
  4. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com If you are willing

    to disclose to your user why you have designed the way you have, maybe it’s not a dark pattern?
  5. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com What if stuff that

    wasn’t confirmed was harder to read? Daniel Craig’s final outing as 007 has finally been named with the appropriately titled No Time to Die. The announcement came Tuesday with a short video teaser that showed Craig’s dapper James Bond taking a short stroll, and then the title reveal. It is rumored that the film’s previous director, Danny Boyle, left the project because he wanted to kill off James Bond in the end, a decision that Eon wouldn’t stand for.
  6. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com We must rapidly begin

    the shift from a ‘thing-oriented’ society to a ‘person-oriented’ society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered.
  7. #fightbias @movie_pundit www.daviddylanthomas.com #fightbias @movie_pundit www.daviddylanthomas.com We must rapidly begin

    the shift from a ‘thing-oriented’ society to a ‘person-oriented’ society. When machines and computers, profit motives and property rights are considered more important than people, the giant triplets of racism, materialism, and militarism are incapable of being conquered. Dr. Martin Luther King, Jr.