primary metrics and drive $$$ of revenue for the company. Then we came up with a solution that addressed the strategy and research, then built it. Our team learned of a problem, did research and analysis to understand the problem more, then strategized how we could come up with a solution to solve the problem.
drove $$$ of revenue for the company. We accomplished this outcome by building this solution, which was rooted in an insight to a core problem we discovered. We were conﬁdent the solution would achieve this outcome because we researched and analyzed the problem in several ways.
Challenge 1. Clearly deﬁne who you are 2. Use the pyramid principle, communicate top-down 1. Develop your own “challenge stories” 2. Practice them so you’re not ad-libbing on site 1. Have a game-plan in mind 2. Save time for playback, use pyramid principle to summarize