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Matthew Eng_Building teams with trust_UX Y'all 2022

UX Y'all
September 27, 2022

Matthew Eng_Building teams with trust_UX Y'all 2022

UX Y'all

September 27, 2022
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  1. Matt Eng • DesignOps • ResMed
    Building teams with trust
    SUCCEEDING WITH DATA
    Image credit: https://www.wired.com/2014/04/how-o
    ff
    i
    ces-accidentally-became-hellish-cubicle-farms/

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  2. IBM Design
    @engmatthew
    2
    @engmatthew

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  3. IBM Design
    3
    Twitter: @engmatthew
    LinkedIn: linkedin.com/
    in/mattheweng/

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  4. Sr. DesignOps Manager for ResMed
    Image credit: https://www.mobihealthnews.com/news/sleep-device-maker-resmed-releases-newest-connected-cpap-machine

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  5. Image credit: https://www.mobihealthnews.com/news/sleep-device-maker-resmed-releases-newest-connected-cpap-machine

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  6. Image credit: https://www.mobihealthnews.com/news/sleep-device-maker-resmed-releases-newest-connected-cpap-machine

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  7. WE’RE HIRING!
    Image credit: https://www.mobihealthnews.com/news/sleep-device-maker-resmed-releases-newest-connected-cpap-machine
    Sr. UX Designer


    Lead UX Designer


    Visual Designer


    Content Designer

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  8. In a nutshell
    Keep Designers and Researchers
    working on their core work
    DesignOps
    Sketch from Tess Dixon of Conde Naste
    Evaluating changes to the team
    @engmatthew

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  9. @engmatthew

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  10. +
    Helped to establish Product Design and Research @ IBM Cloud
    @engmatthew

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  11. Starting new UX practices with DesignOps
    @ Genesis @ ResMed
    @engmatthew

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  12. How I started running
    A long time ago I started running…
    Set goals and track the data
    @engmatthew

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  13. I cried in Alaska
    Image credit: https://nps.org
    @engmatthew

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  14. Not the bear’s fault
    Image credit: https://www.audacy.com/wwjnewsradio/news/local/bear-captured-outside-traverse-city-apartment-complex
    @engmatthew

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  15. I was out of shape
    Image credit: https://adventures.hartleybrody.com/beginner-backpacking-myths/
    @engmatthew

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  16. -Patient College Friend
    “Just buy $40 shoes and start with running
    for 10 minutes”
    @engmatthew

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  17. -Patient College Friend
    “Set simple goal(s) and track your
    progress”
    @engmatthew

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  18. Run for 20 minutes


    Run for 5 miles


    Run for 10 miles


    Do a sub two-hour half marathon
    @engmatthew

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  19. Ran for 20 minutes


    Ran for 5 miles


    Ran for 10 miles


    Did a sub two-hour half marathon
    @engmatthew

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  20. Distance and Time
    @engmatthew

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  21. 5 miles @ 10:18/mi
    2018 2019
    5.5 miles @ 9:3/mi
    2022
    10 miles @ 8:13/mi
    Goal: to do a sub two hour 1/2 marathon
    @engmatthew

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  22. Image credit: http://photoblog.statesman.com/wp-content/uploads/Marathon-0001.jpg
    Austin Marathon in 3 hours and 56 minutes
    @engmatthew

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  23. Image credit: http://photoblog.statesman.com/wp-content/uploads/Marathon-0001.jpg
    Average pace was 8 min 40 sec per mile
    @engmatthew

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  24. My big goals are to be healthier,


    stronger,


    not cry in Alaska (again).
    Image credit: https://nps.org
    @engmatthew

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  25. Measure goals with clear data
    Image credit: https://nps.org
    @engmatthew

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  26. In this talk, I will…
    Share my experience


    with helping to start and


    integrate UX practices
    @engmatthew

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  27. In this talk, I will…
    Show how we (eventually)


    learned to TRACK and


    SHOW our progress with


    data
    @engmatthew

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  28. Build a UX practice
    Image credit: https://www.dailymail.co.uk/news/article-8005887/115-years-New-York-Citys-subway-rarely-seen-photos-construction-20th-Century.html
    And integrate it
    @engmatthew

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  29. E = Engineering

    P = Product Management

    D = Design or UX
    The Dream
    Image credit: https://review.
    fi
    rstround.com/de
    fi
    ning-product-design-a-dispatch-from-airbnbs-design-chief
    @engmatthew

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  30. Start here… Aim for here…
    E = Engineering

    P = Product Management

    D = Design or UX Image credit: https://review.
    fi
    rstround.com/de
    fi
    ning-product-design-a-dispatch-from-airbnbs-design-chief
    @engmatthew

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  31. Before you begin, observe and question…
    @engmatthew

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  32. Listen for resistance
    We don’t have time for research,


    testing,


    fixing this problem.
    @engmatthew

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  33. Noodle on them…
    @engmatthew

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  34. Where do you grow a dedicated team?
    @engmatthew

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  35. From leadership… Track UX requests
    @engmatthew

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  36. -iOS user
    “Crashes since the new update. Constantly connecting/
    disconnecting as you move around the house.”


    @engmatthew

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  37. From our own observations…
    Image credit:https://cdn.shopify.com/s/
    fi
    les/1/0238/0391/
    fi
    les/580246_315687315229241_825714034_n_grande.jpg?v=1495723745
    @engmatthew

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  38. What does embedding look like?
    E = Engineering

    P = Product Management

    D = Design or UX Image credit: https://review.
    fi
    rstround.com/de
    fi
    ning-product-design-a-dispatch-from-airbnbs-design-chief
    @engmatthew

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  39. Squads
    Embedded Product design and UXR
    39
    Research
    PM
    Dev
    @engmatthew
    Design
    Get UX close to the product

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  40. Accounts
    40
    Research
    PM
    Dev
    @engmatthew
    Design
    Access
    Reports Billing
    Expanding UX scope

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  41. Accounts
    41
    Research
    PM
    Dev
    @engmatthew
    Design
    Access
    +n +n
    Reports Billing
    +n +n
    Team Leads
    Aim for “eyes” at all decision levels
    UX Director

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  42. Image credit: https://www.worldhistory.org/image/9650/roman-relief-of-a-teacher--three-pupils/
    Educate, advocate, and integrate
    @engmatthew

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  43. Image credit: https://healthylifeboxx.com/wp-content/uploads/2020/02/Michigan-Dog-Waits-Every-Day-To-Get-A-Hug-From-His-Favourite-Mailman-653x393.jpg
    Find the friendlies
    @engmatthew

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  44. Establish how 3-in-the-box can/should work
    @engmatthew

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  45. Learn where it’s possible to integrate
    @engmatthew

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  46. Learn where it’s possible to integrate
    Design improvements


    where possible
    @engmatthew

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  47. Learn where it’s possible to integrate
    Help answer questions
    @engmatthew

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  48. Learn where it’s possible to integrate
    Show where UX can
    really make an impact
    @engmatthew

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  49. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    How does integration work at each step?
    49
    @engmatthew
    Product design / dev models

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  50. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    Where do we invest in building our understanding?
    50
    @engmatthew
    Product design / dev models

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  51. @engmatthew
    Open up UX Research


    to collaboration

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  52. @engmatthew
    Where can we augment our skills?

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  53. 53
    @engmatthew
    Where can we share and grow shared knowledge?

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  54. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    Where do we bring our questions, assumptions, and ideas together?
    54
    @engmatthew
    Product design / dev models

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  55. @engmatthew
    Introduce ways to share insights
    for shared understanding

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  56. Image credit: https://i1.wp.com/www.mountainlifemedia.ca/wp-content/uploads/2017/05/FullMag_V61eFeature.jpg?
    fi
    t=1118%2C745&ssl=1
    Hills
    @engmatthew

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  57. Image credit: https://i1.wp.com/www.mountainlifemedia.ca/wp-content/uploads/2017/05/FullMag_V61eFeature.jpg?
    fi
    t=1118%2C745&ssl=1
    Who + What + Wow
    @engmatthew

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  58. Image credit: https://i1.wp.com/www.mountainlifemedia.ca/wp-content/uploads/2017/05/FullMag_V61eFeature.jpg?
    fi
    t=1118%2C745&ssl=1
    We will put a human on the
    moon in 10 years
    @engmatthew

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  59. Image credit: https://i1.wp.com/www.mountainlifemedia.ca/wp-content/uploads/2017/05/FullMag_V61eFeature.jpg?
    fi
    t=1118%2C745&ssl=1
    Our users can get a status
    update on the system in realtime
    @engmatthew

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  60. Image credit: https://i1.wp.com/www.mountainlifemedia.ca/wp-content/uploads/2017/05/FullMag_V61eFeature.jpg?
    fi
    t=1118%2C745&ssl=1
    How

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  61. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    Where do we experiment and discover?
    61
    @engmatthew
    Product design / dev models

    View Slide

  62. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    Where do we deliver (or not) designs?
    62
    @engmatthew
    Product design / dev models

    View Slide

  63. Experiment
    Feedback
    Generative Research Design Thinking Lean UX Agile Evaluative Research
    Revise Hypothesis
    Explore
    New Problems
    and New Ideas
    Build it
    Hypothesis
    Clear Need Observe,
    Analyze,
    Synthesize,
    Where do we watch and learn?
    63
    @engmatthew
    Product design / dev models

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  64. Make it easy to collaborate
    Image credit: https://i2.wp.com/media.boingboing.net/wp-content/uploads/2015/07/shedTools01-600x435.png?resize=600%2C435
    @engmatthew

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  65. Get on the same tools
    Use their tools
    @engmatthew
    @engmatthew

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  66. Grooming
    Design Managers
    PM (ideally)
    DEV leads (ideally)
    Description:
    As a ___, I need the ability to do ___, so that I can do ____.
    Definition of done / experience criteria. This story is done
    when the user can do the following:
    1. User can do ___.
    2. User can do ___.
    Epic:
    Link relevant epic
    Related stories:
    Any other stories from past or current sprints that are related
    or dependent on this story?
    Deliverables such as link to work in progress or complete
    (i.e. Miro board, spreadsheet, PNG, prototype, playback, etc.)
    Stakeholders: PM / DEV
    x
    Train on Agile
    practices
    @engmatthew

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  67. Get on the same tools
    Add
    accountability
    and tracking
    @engmatthew
    UX Owner

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  68. Modernizing our tools
    +
    Design UXR
    @engmatthew

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  69. @engmatthew

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  70. 13+ UX-ers
    2019
    UX Team growth
    2020
    30+ UX-ers
    2021
    50+ UX-ers
    Image Credit: https://www.emailvendorselection.com/crawl-walk-run-hyper-personalized-email/

    @engmatthew

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  71. 2+ UXR-s
    2019
    UXR Team growth
    2020
    4+ UXR-s
    2021
    7+ UX-ers
    Image Credit: https://www.emailvendorselection.com/crawl-walk-run-hyper-personalized-email/

    @engmatthew

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  72. Work output
    Image Credit: https://www.emailvendorselection.com/crawl-walk-run-hyper-personalized-email/

    2019
    2020
    2021
    UXR Product Design
    N/A 33*
    215 2733
    702 2084
    Research Sessions
    Research Sessions
    Design stories
    Design stories
    @engmatthew

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  73. Image Credit: https://cdn.shopify.com/s/
    fi
    les/1/0895/0864/products/f8673_1024x1024.jpeg?v=1452017655

    Jira
    @engmatthew

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  74. Get on the same tools
    UX tracking
    @engmatthew
    UX Owner

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  75. L - Epics
    2019 2020
    L - Epics
    2021
    L - Epics
    Number of Large Epics* (with UX Owner)
    *Parent Epics in Jira with Engineering, PM, and UX Owners categorized as “large” and “complex” work.

    22 18 17
    @engmatthew

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  76. 0
    18
    36
    54
    72
    90
    2018 2019 2020 2021
    Number of days to add* a UX owner
    @engmatthew

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  77. L - Epics
    2019 2020
    L - Epics
    2021
    L - Epics
    Days to close Large Epics (with UX Owners)
    411 401 257
    @engmatthew

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  78. 200
    260
    320
    380
    440
    2018 2019 2020 2021
    Days to close Large Epics (with UX Owners)
    @engmatthew

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  79. -Every uninformed opinion EVER
    “UX will slow us down”
    “UX will be a blocker”
    @engmatthew

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  80. -PM Director at Genesys
    “How can we work with
    UX more”
    @engmatthew

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  81. Image credit: https://i.pinimg.com/originals/ad/18/1f/ad181fe6eb475b81bfc3d81adf4b95dd.jpg
    Next steps in tracking
    @engmatthew

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  82. In a nutshell
    Keep Designers and Researchers
    working on their core work
    DesignOps
    Sketch from Tess Dixon of Conde Naste
    Evaluating changes to the team
    @engmatthew

    View Slide

  83. The work of integration is taking
    away from “heads down” time.
    @engmatthew

    View Slide

  84. Meetings
    Image Credit:https://masonictao.com/2015/02/25/friendship-its-whats-for-dinner/ @engmatthew

    View Slide

  85. UX Productivity
    Study (from Figma)

    View Slide

  86. 5
    Participants Product Designers
    4
    Experience in the UX
    fi
    eld ranged from 1 to 20 years
    @engmatthew

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  87. UX Productivity Study (from Figma)
    @engmatthew

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  88. UX Productivity Study (from Figma)
    @engmatthew

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  89. Calendar review
    What does the calendar look like during planning?
    @engmatthew

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  90. Calendar review
    What does the calendar look like during planning? What does the calendar look like after the week has occurred?
    @engmatthew

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  91. “Producing high quality work in the least
    amount of time”
    What is productivity?
    @engmatthew

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  92. “Not in-between meetings”
    When does productivity happen?
    @engmatthew

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  93. “I need at least two hours of
    uninterrupted time”
    How much time do you need?
    @engmatthew

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  94. Participants
    • Five participants

    • 3 females and 2 males

    • 4 Product Designers and 1 UX Researcher

    • Experience ranged from 1 to 20 years

    • No people managers
    Meetings
    Work time
    0 3.5 7 10.5 14
    Measured in Time
    • Time in meetings

    • Time with working on core responsibilities
    Planned
    Actual
    @engmatthew

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  95. Meeting time(s)
    The time in-between meetings are
    “useless” for getting any work
    done
    Some periods of the day or whole
    days are “sacri
    fi
    ced” for meetings
    @engmatthew

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  96. Image credit: https://az334034.vo.msecnd.net/images-0/a-young-man-reading-at-candlelight-matthias-stom-9e2465b0.jpg
    “Work during the ‘off’ hours to
    get things done”
    @engmatthew

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  97. Next steps
    • Continue with the study to include more of the UX Researchers
    @engmatthew

    View Slide

  98. No Meetings Days
    Image Credit:https://masonictao.com/2015/02/25/friendship-its-whats-for-dinner/ @engmatthew

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  99. Next, next steps
    More questions
    • How does the work of integration impact team health?

    • How satis
    fi
    ed are our cross-functional partners?

    • Where can we improve?

    • What is the ACTUAL impact of our work on our users and business?
    @engmatthew

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  100. Matt Eng • DesignOps • ResMed
    Takeaways
    Image credit: https://www.wired.com/2014/04/how-o
    ff
    i
    ces-accidentally-became-hellish-cubicle-farms/
    @engmatthew

    View Slide

  101. Start here… Aim for here…
    E = Engineering

    P = Product Management

    D = Design or UX Image credit: https://review.
    fi
    rstround.com/de
    fi
    ning-product-design-a-dispatch-from-airbnbs-design-chief
    Aim for REALISTIC UX
    integration goals
    @engmatthew

    View Slide

  102. Image credit: https://healthylifeboxx.com/wp-content/uploads/2020/02/Michigan-Dog-Waits-Every-Day-To-Get-A-Hug-From-His-Favourite-Mailman-653x393.jpg
    Find and embrace
    the FRIENDLIES
    @engmatthew

    View Slide

  103. 200
    260
    320
    380
    440
    2018 2019 2020 2021
    200
    260
    320
    380
    440
    2018 2019 2020 2021
    Find the DATA to track progress EARLY
    Average days to close “L”
    Epics with a UX Owner
    @engmatthew

    View Slide

  104. Remember the goals
    *Time spent in meetings
    Meetings
    Work time
    0 3.5 7 10.5 14
    @engmatthew

    View Slide

  105. Matt Eng • DesignOps • ResMed
    Building teams with trust
    SUCCEEDING WITH DATA
    Image credit: https://www.wired.com/2014/04/how-o
    ff
    i
    ces-accidentally-became-hellish-cubicle-farms/
    @engmatthew

    View Slide