Lightcast: Empowering Organizations to Stream Their Content Across Various Digital Channels

Over the past decade, the digital streaming sector has experienced exponential growth, with binge-watching emerging as a popular trend among consumers. Online streaming platforms offer unparalleled convenience, allowing users to choose their preferred genres, switch between programs, and explore a wide array of content. Increasingly, industry professionals are placing greater trust in digital platforms over traditional theaters. To meet the soaring demand, numerous companies have developed sophisticated online video platforms and content delivery networks. One such platform is Lightcast.com, specializing in media hosting, management, and distribution.

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1. SEPTEMBER 2024 ENTERPRISE WIRED Lightcast.com EmpoweringOrganizations to Stream Their Content ACROSS VARIOUS DIGITAL CHANNELS MARLENE KISSLINGER COO / Co-Founder ANDREAS KISSLINGER CEO / Co-Founder The Most Reliable OTT Solution Provider In 2024
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4. FromEditorsDesk In today's digital age, Over-the-Top (OTT) solutions have become an integral part of our entertainment and media consumption habits. With the growing demand for on-demand content, reliable and efficient OTT platforms are essential for businesses and individuals alike. As we navigate through 2024, it's imperative to identify the most promising OTT solution providers that are set to make a significant impact. One such provider that has consistently demonstrated exceptional reliability and innovation is Lightcast. Their platform offers a seamless user experience, robust infrastructure, and a wide range of features that cater to diverse content needs. Lightcast.com is a comprehensive media hosting, management, and distribution platform that empowers organizations to stream their content across various digital channels. It provides services such as live streaming, on-demand video hosting, website integration, and OTT (Over-the-Top) app development. It caters to a diverse clientele, including media companies, religious organizations, businesses, and educational institutions, offering them the tools and technology needed to reach their audiences effectively in today’s digital landscape. Several customers of Lightcast.com aim to launch TV apps across the primary device platforms and app stores. Those include: AppleTV, FireTV, Roku, AndroidTV, Samsung and LG Smart TV and Vizio. Many of the customers either lack TV apps altogether or possess only a limited number, such as Roku, and are seeking to expand their portfolio of publishing properties. Startups and vloggers frequently turn to Lightcast.com to launch TV apps and/or mobile apps for streaming. The company’s cost-effectiveness is an important reason for content creators and media publishers. It provides an opportunity to save valuable financial resources compared to other “patchwork solutions.” HANNAH B.
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6. DAVID ROY AARON C. MARKETING COORDINATOR BUSINESS DEVELOPMENT EXECUTIVE GRACE NELSON DIGITAL CIRCULATION MANAGER MARIA JONES GRAPHIC DESIGNER DANIEL BROWN IVAN TAYLOR CREATIVE CONTENT EDITOR PR & MARKETING COORDINATOR CREATIVE DESIGN HEAD VLADIMIR SCOTT SOCIAL MEDIA MANAGER HANNAH BERG MEET ENTERPRISE WIRED TEAM Never miss out on the latest issues! Get latest news and industry insights with Enterprise Wired.
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8. CONTENTS Lightcast.com 12.
9. 28. Blog- Power Home Remodeling A Complete Guide to its Working 22. Shark Tank Pitches- Grace and Lace: From Shark Tank to Fashion Phenomenon 36. CSR Activities of Famous Companies- Bringing Light to Ethiopia: Samsung’s Pioneering CSR Initiative
12. Cover Story Lightcast.com Empowering Organizations to Stream Their Content Across Various Digital Channels Over the past decade, the digital streaming sector has experienced exponential growth, with binge-watching emerging as a popular trend among consumers. Online streaming platforms offer unparalleled convenience, allowing users to choose their preferred genres, switch between programs, and explore a wide array of content. Increasingly, industry professionals are placing greater trust in digital platforms over traditional theaters. To meet the soaring demand, numerous companies have developed sophisticated online video platforms and content delivery networks. One such platform is Lightcast.com, specializing in media hosting, management, and distribution. Lightcast.com enables organizations to stream their content across various digital channels seamlessly. Andreas Kisslinger, CEO and Co-Founder of Lightcast.com, is deeply passionate about media and technology. Lightcast.com is his fth venture, reecting his commitment to innovation and exceptional customer experiences. Andreas comes from a small country where reliability often takes precedence over innovation, quality over quantity and skepticism towards business ideas over euphoria, and which has sometimes been a check and balance for him, actively pursuing an euphoric "can do" attitude, valuing optimism and proactive solutions. | 2024 12
13. Marlene Kisslinger COO / Co-Founder Andreas Kisslinger CEO / Co-Founder www.enterprisewired.com | 13
14. Costly contracts with multiple vendors Extensive in-house staff with diverse skill sets Complex overhead management Diverse Set of Clients Lightcast.com is a comprehensive media hosting, management, and distribution platform that empowers organizations to stream their content across various digital channels. It provides services such as live streaming, on-demand video hosting, website integration, and OTT (Over-the-Top) app development. It caters to a diverse clientele, including media companies, religious organizations, businesses, and educational institutions, offering them the tools and technology needed to reach their audiences effectively in today’s digital landscape. User-oriented Approaches Several customers of Lightcast.com aim to launch TV apps across the primary device platforms and app stores. Those include: AppleTV, FireTV, Roku, AndroidTV, Samsung and LG Smart TV and Vizio. Many of the customers either lack TV apps altogether or possess only a limited number, such as Roku, and are seeking to expand their portfolio of publishing properties. Startups and vloggers frequently turn to Lightcast.com to launch TV apps and/or mobile apps for streaming. The company’s cost-effectiveness is an important reason for content creators and media publishers. It provides an opportunity to save valuable financial resources compared to other “patchwork solutions.” Many large media corporations are transitioning away from developing and maintaining in- house patchwork systems, which involve: In addition, the ability to conserve time is another compelling factor driving publishers to choose Lightcast.com. The proprietary Media Cloud real-time content and app management system enables users to accomplish more in less time. All connected publishing properties, including TV, mobile and web apps, players, podcasts, and social media channels, can be managed in a single location, with streamlined workflows, and comprehensive user/viewer data and reporting. Foundational Struggles Substantial technical expertise and resources are needed to develop and implement a robust platform. It is to perform tasks like uploading, hosting, organizing, and delivering live streams and on-demand content. Developing app frameworks for the majority of publishing platforms requires significant technical expertise and resources. The company did not accept external capital, venture capital, or outside investments. It funded the startup entirely on its talent and reinvested every Dollar that came in. This forced it to be extra smart with budgeting and expense control during the startup years. Without excess capital to spend, it had to maximize the value of every dollar it had. This mindset of resourcefulness has stayed with the company and continues to drive the approach today and into the future. Despite challenges, the startup years were rewarding, offering creative freedom to focus on developing the best multi-platform Online Video Platform (OVP) and Media Management System for the mid-market. The absence of investor pressure made those years enjoyable, fueled by a passion for exceptional software. Company Statistics In 2012, Lightcast.com began accepting a select group of customers—a small focus group of media publishers who provided feedback on its services during the initial development phase. By 2014, it officially opened doors to customers, and since then, the monthly recurring revenue has skyrocketed by over 1600%. As a SaaS company with long-term contracts for recurring business services, it can anticipate continuous growth with relatively high accuracy. Given the recent acceleration in growth, it perceives sustained year-over-year growth in the mid-double-digits for the foreseeable future, even without investing in marketing or sales efforts, acquiring smaller streaming providers, or forming strategic partnerships. This growth projection is solely based on the current organic growth trajectory. | 2024 14
15. Andreas Kisslinger CEO / Co-Founder Cover Story Conventional Methods Lead to the Surge Around a decade into its operations, Lightcast.com observed a significant surge in growth when it adopted traditional strategies of marketing. Although, customer referrals and organic search traffic initially drove steady growth with solid long-term customers. When looking back, the company realizes some strategies that could have been implemented earlier. It is also quite evident that when the company started in 2010, it was the first of its kind to provide end-to-end OTT solutions for the mid-market. The market needed time to mature. The startups and media producers in the mid-market needed to develop before becoming potential customers for the company. www.enterprisewired.com | 15
16. Marlene Kisslinger COO / Co-Founder Considering the same, the recent acceleration in Lightcast.com’s growth over the past three years can be attributed to a combination of timing and the implementation of online marketing initiatives. It was an invasion of increased public awareness of Over The Top (OTT) and multiplatform distribution, a maturing market of content creators and media publishers, and strategic marketing efforts. The Right Entrepreneur Andreas believes an entrepreneur has a passion for the solutions he/she offers to the clients. He has a deep sense of responsibility toward society and the greater good. In terms of daily operations, entrepreneurs listen attentively, assess, and absorb insights from various stakeholders: mentors, investors, customers, and employees. These groups serve as valuable focus groups, offering feedback and input crucial for refining and enhancing products, services, systems, and processes. Enduring Wins Lightcast.com embodies a tenacious determination and enduring resilience, akin to that of a pitbull. Over the past decade, the prevailing term has been sustainability, and in this regard, sustainability lies at the core of its enduring success. The company didn’t set out to become an overnight sensation to quickly exit at inflated valuations. Its vision is to provide service to customers for many decades to come. In a sense, the company is anti-inflationary, prioritizing intrinsic value, robust underlying technology, and long-term sustainability. Given the choice between explosive growth within 12 months or consistent and sustainable growth over 12 years, it would opt for the latter without hesitation every single time. | 2024 16
17. Cover Story Lightcast.com is a small micro- multinational company with small ofces and teams spread across various locations. It has learned the importance of establishing effective processes, fostering open communication, and cultivating a strong sense of trust. With multiple teams and ofces, and a signicant number of young hires, the structure naturally necessitated a high level of trust in the employees long before the remote work trend was conceptualized in 2020. As it became mandatory to implement remote-working practices since the inception of the company over a decade ago, it provided the company with a slight advantage. The employees understand that they have a considerable degree of autonomy and play a vital role in shaping the company and its future. The company has never opted for external capital and avoids the formation of a large board comprising external gures that dictate decisions. It refrains from selling to investors or leveraging others’ inuence and networks for personal gain. It has consistently prioritized the employees and customers as the most signicant stakeholders. In this regard, the company is constructed appreciably as compared to the typical model of tech startups. Trust and Communication www.enterprisewired.com | 17
18. Andreas Kisslinger & Marlene Kisslinger | 2024 18
19. A Feather in the Cap Lightcast.com is perpetually expanding its flagship software service, the Lightcast “Media Cloud”®, an award-winning media management and distribution system. The development pipeline is brimming with innovative features and functionalities for the Media Cloud® that it knows its customers will appreciate. These enhancements encompass additional automation features for media workflows, new monetization capabilities, and expansions of Analytics Suite within the Media Cloud®. Through collaboration with MEGASTREAM for app framework development, Lightcast.com has access to numerous new app templates and feature sets that the company is eager to integrate into the Media Cloud®. Moreover, it is getting ready to launch the next evolution of the real- time App Builder and other real-time app controls within the Media Cloud® throughout this year. The company is expanding the global Content Delivery Network (CDN) infrastructure to accommodate the significant surge in demand for streaming media. The influx of new publishers and brands joining the company, and the remarkable audience growth of publishers worldwide. It will be integrating several new major CDNs, adding over 30 new data centers and 70,000 additional streaming servers globally. This expansion will bolster its presence and distribution across North and South America, Europe, Asia, and Africa. The number of data centers and streaming servers to deliver content to viewers on all devices is increasing. The company is enhancing automated live-stream distribution to all major social media platforms to achieve a new level of cutting-edge efficiency. Innovation and Customer Loyalty Lightcast.com has cultivated strong, long- standing relationships with customers. The customers are considered the supporters of the company. These relationships and the support and feedback of the most important customers are more valuable to the company than dollars from investors. The company prioritizes listening to its customers. It understands the customers’ challenges, needs, goals, and requirements—and adapts to the development roadmap accordingly. While the company boasts exceptional teams fueled by innovation, the customers need to dictate the priorities. No matter how groundbreaking an idea or technology may be, its value lies in its ability to solve a problem and deliver sufficient value to customers. Therefore, the decision-making process is straightforward: it blends innovative ideas with customer requests and feedback. Cover Story www.enterprisewired.com | 19
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23. From Shark Tank to Fashion Phenomenon Grace and Lace is more than just a brand; it’s proof of exibility, creativity, and passion. Known for its elegant and classy women’s clothing, Grace and Lace has made a signicant impact on the fashion industry. The brand’s journey began with a personal tragedy that transformed into a source of inspiration and determination, leading to a successful business. In this article, we will explore how Grace and Lace, starting from its initial appearance on “Shark Tank,” has grown into a well-known clothing company and used its success to make a positive impact globally. www.enterprisewired.com | 23
24. The Origins of Grace and Lace A Personal Tragedy Sparks Innovation When exploring the origins of Grace and Lace, it’s surprising to learn that this attractive footwear brand started in a garage. The company was founded by Melissa Hinnant, who discovered her passion for sewing and knitting during a challenging time. In 2010, she was pregnant and facing medical problems that left her disabled and kept her on bed rest. To manage her stress, she knitted, creating beautiful lace boot socks that were both decorative and practical. The Birth of a Brand Grace and Lace was established in 2011 by Melissa and her husband, Rick. It was initially established as a small business that offered lace boot socks and leg warmers on marketplaces like Etsy. The company brand products were unique and original in design and manufacture. Melissa was appealing to people seeking something that did not fully fall into the category of mass-market fashion. Apart from the nancial aspect of the investment, another factor that inuenced my decision to appear on the show. During the second year of their business, Melissa and Rick realized that future sales were constantly increasing. For the next important step, they agreed to participate in the popular show Shark Tank in 2013. In the show, the businesses have the opportunity to present their products and services to a group of businesses to get money and consulting services needed for a business’s development. The Shark Tank Experience | 2024 24
25. The presentation by Melissa and Rick on Shark Tank was truly impressive. They introduced a new line of lace boot socks and leg warmers and also shared the story of the brand’s rapid growth. The Hinnants captured the sharks’ interest with the company’s groundbreaking product, and in less than two years since its launch, they exceeded $1 million in sales. Its passion, commitment, and the promise of its business concept impressed Barbara Corcoran. Melissa and Rick accepted $175,000 for 10% of the business from Barbara Corcoran. The brand collaboration with Barbara provided funding and guidance for the business to expand and extend its coverage. Pitch and deal www.enterprisewired.com | 25
26. The Success and Growth of Grace and Lace • Expanding the product line To boost the company’s success and increase its stock value, Melissa and Rick utilized Barbara Corcoran’s investment to expand the product range beyond just socks and leg warmers. With this funding, the company introduced a diverse selection of women’s clothing, including tops, dresses, and accessories, and incorporated lace into its designs. This expansion allowed Grace and Lace to reach more customers and enhanced the brand’s reputation as a provider of stylish and feminine outfits. • Building an online presence The existence of Grace and Lace was well complemented by its active online sales. The brand utilized customer touch points, particularly social media networks and online marketing tools, to interact with the customer and market the products. By leveraging graphical and informative content, along with an account style that resonated with its audience, the brand successfully boosted both followership and sales. Brick-and-Mortar Expansion Afterward, not only did Grace and Lace experience considerable sales growth on the Internet but Melissa and Rick expanded the business by taking it to physical retail stores and opening up a unit in Austin, Texas. This store helped people experience the brand and build relationships with the local community. It has also created chances for special events and partnerships, which have boosted the brand’s strength and recognition. | 2024 26
27. • Setting Trends with Lace The designer is well-known for using lace in her fashion designs, making lace a popular choice for its elegance in clothing. Some of the company’s designs have influenced other fashion brands to begin integrating lace into their clothes, and this puts lace on the fashion front. The success of the brand has proved that the focus on several narrowly defined segments is effective, as well as the high value of the handmade items. • Empowering women entrepreneurs Grace and Lace offer encouragement to many aspiring business owners, particularly female entrepreneurs. One extraordinarily inspiring story of a struggle leading to the development of a brand is that of Melissa Hinnant. If properly executed, as we saw with Grace and Lace on Shark Tank, one can make an attractive. Grace and Lace have made significant contributions to charity by setting aside a portion of its revenue to fund various causes. Its philanthropic efforts were focused on a range of causes, including education, healthcare, and Impact and Influence on the Fashion Industry Conclusion: This article on Grace and Lace shows how it grew from a simple hobby into a successful fashion business. It was a life- changing breakthrough when they came on the show Shark Tank, which made the brand and its portfolio grow further and range its products more in different markets. It has achieved a new status as a fashionable and competent company through innovation, partnership, and support for needy people. As the company has expanded, it continues to inspire future business leaders and also represents the determination and passion needed to succeed in business life. www.enterprisewired.com | 27
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29. A Complete Guide to its Working A person works hard to buy a house because it comes with dreams and hopes. However, when it comes to renovating this dream, it takes more than dedication and hard work. It comes with an overwhelming responsibility, and Power Home Remodeling handles it like a dice of butter on a hot pan. With operations in 19 territories across 23 U.S. markets, it offers a comprehensive suite of exterior products and personalized homeowner services. This blog will dissect and inform everything one needs to know about the company before handing it with dreams and responsibilities. www.enterprisewired.com | 29
30. Founded Founders State Availability Headquarters Services offered 1992 Jeff Kaliner, Adam Kaliner Arizona, Colorado, Connecticut, Florida, Georgia, Illinois, Maryland, Massachusetts, Michigan, New Jersey, New York, Nevada, North Carolina, Pennsylvania, Tennessee, Texas Chester, Pennsylvania Installation of exterior doors, windows, roong, Insulation, Siding, and exterior home accessories BBB Rating A+ Power Home Remodeling: Elevating Homes with Excellence In the zestful world of home remodeling, the company has appeared as a light of excellence and innovation. The company began with an inspiration to redene the home improvement experience, and today, it stands as one of the largest and most respected companies in the industry. This blog goes into the company’s history, comprehensive services, commitment to quality, customer-oriented approach, and the numerous advantages of choosing Power Remodeling for your home renovation needs. The company collaborates with the best brands for windows, doors, and even attic insulation for remodeling, so expect to see some familiar names if you want exterior work other than roong. | 2024 30
31. Extensive Services Offered The company offers an extensive suite of services designed to enhance the aesthetics, functionality, and energy efciency of homes. Its core services include: Windows and Doors 1 Power Home Remodeling helps people improve insulation, increase curb appeal, and decrease energy costs. It specializes in energy-efcient window and door replacements. Roong 2 From roof repairs to whole replacements, Power Home Remodeling uses good materials and expert craftsmanship to safeguard homes from the elements and increase the home’s structural integrity. Siding 3 It provides long-lasting siding solutions that not only increase the appearance of a home but also offer superior insulation and weather resistance. www.enterprisewired.com | 31
32. Attic Insulation 4 Improving energy prociency through effective attic insulation is another area where Power Remodeling excels, helping homeowners save on heating and cooling expenses. Gutters 5 Properly functioning gutters are crucial for directing water away from the home’s foundation, and Power Remodeling installs high-performance gutter systems customized to each home’s specications. Power Home Remodeling Pricing: The company’s remodeling costs differ with persons as the locations, project types, materials used, labor required, and other variables differ in the pricing, eventually making your total project cost. The company does not present instant online estimates or ballpark pricing on its website. Rather, it provides an estimate after consultation with its sales team representatives when you fill up an online form. The pricing given at consultation stays almost the same for a year. Is Power Home Remodeling an MLM Scam? Power Home Remodeling is not an MLM Scam but a legitimate company, accredited with BBB for over a year. Unlike MLM companies, Power Home Remodeling does not depend on a non-salaried workforce. Only some positions work based on commissions, while others are either paid or work on a Salary-commission hybrid model. The company offers a variety of job opportunities thanks to its traditional infrastructure, customer division, and in-house service center. | 2024 32
33. Power Home Remodeling Pros and Cons: Pros: Energy-Efcient Products All the products installed by the company are designed to be energy-efcient. Limited Lifetime Warranty It offers a limited lifetime warranty on its workmanship. Free, No-Obligation Estimates Power Remodeling gives free project estimates without any obligation. Cons: Installation Services Only It offers installation services without additional options. Potentially Higher costs Its services might be more expensive compared to other competitors. Limited Roong Options The range of roong choices offered by the company is relatively limited. www.enterprisewired.com | 33
34. Power Home Remodeling has high ratings on sites like Yelp, Google reviews, Trustpilot, and the Better Business Bureau (BBB). It has 4.5 out of 5 stars on BBB, which came out of 3,800 reviews, and on Trustpilot, it has 4.6 out of 5 stars, which came out of 12,500 reviews. Power also holds an A+ rating from BBB and has been accredited with the bureau since 2012. The company’s reviews praise its polite and knowledgeable employees and fast but accurate installations. Customers wrote that their homes were treated with care and were happy with the results. Many said that the company surpassed their expectations and was going to use its services again. Conclusion Power Home Remodeling is the dream realization company. It has grown in 21 locations with installations and replacement services. The company believes in creating positive change, from customers’ homes to employees’ lives to the community. It realizes this dream by preferring people rather than prot. Power Home Remodeling has been recognized as The Fortune 100 best companies to work for in 2021, 2023, and 2024, and has been on the list for seven years. That gives us an estimate of the work environment of the company. Even the CEOs, Asher Raphael and Corey Schiller, started at entry-level jobs in 2004 and became co-CEOs in just ten years, that is, in 2014. After the job is done, Power Home Remodeling sends out representatives to meet with homeowners, look over the work, and make sure that everyone is satised with what they see. If you are committed to reducing your carbon footprint and desire top- quality roofing and other materials that showcase your environmental consciousness, Power Remodeling could be your ideal partner. While asphalt shingles are its primary offering, it also specializes in siding, windows, doors, and solar panels, all designed with eco-friendly considerations. Labor is covered by a lifetime warranty, ensuring peace of mind even years down the line. However, this warranty is non-transferable and requires regular maintenance, such as gutter cleaning, to remain valid and uphold the integrity of your exterior. Reviews | 2024 34
36. SAMSUNG’S PIONEERING CSR INITIATIVE Bringing Light to ETHIOPIA: | 2024 36
37. Samsung is one of the leading electronics company the world, derived from a trading company established in South Korea in 1938 by Lee Byung-chul. The company started by exporting groceries; Samsung expanded into textiles and insurance, and it began electronics production in the 1960s. Today, Samsung is renowned for its innovations in smartphones, televisions, home appliances, and semiconductor chips. The company maintains a strong commitment to corporate social responsibility, supporting education, healthcare, and community development initiatives globally. This company is a global leader in technology and electronics and integrates CSR into its core business. The company mainly focuses on creating the most shared value by aligning corporate goals with the requirements of the group. One of Samsung’s notable CSR initiatives is the “Bringing Light to Ethiopia” campaign, which aims to address energy poverty through sustainable solar solutions. www.enterprisewired.com | 37
38. The Campaign: Bringing Light to Ethiopia Samsung’s “Bringing Light to Ethiopia” campaign represents a significant corporate social responsibility (CSR) initiative aimed at addressing energy poverty in rural Ethiopia. The campaign focuses on leveraging solar-powered solutions to provide clean and reliable electricity to communities that lack access to the national grid. Through this initiative, Samsung aims to enhance education, improve healthcare, empower communities, and nurture sustainable development in Ethiopia. The motive of the campaign The motive behind Samsung’s “Bringing Light to Ethiopia” campaign is to reduce poverty and its associated challenges in rural areas. Many Ethiopian communities face simple limitations in accessing electricity, which obstructs socio-economic development, education, and healthcare. It also introduced solar-powered solutions, aiming to empower these communities with sustainable energy sources that enhance quality of life and support development goals. | 2024 38
39. Solar-Powered Solutions Solar solutions are key in the campaign: solar lights for households, solar systems for community halls, and solar power for schools. These technologies offer dependable clarity and connectivity while contributing to crucial sectors such as healthcare for the worldwide populace in off-grid regions. Education Enhancement This is a mission to improve education outcomes since Samsung plans to offer schools lighting through solar power. It allows the students to study during the evening hours, use computers or internet sources, and engage in social activities that require electricity. A better learning environment enhances learners’ traffic, performance, and chances of skill achievement. Healthcare Improvement Electricity improves the delivery of healthcare by being able to power medical equipment, provide light for the facilities, and support the functionality of refrigeration for vaccines as well as medicine. The application of solar technology by Samsung helps to expand and develop health centers’ services, raise the quality of patient care, and thus contribute to the overall positive change in the Ethiopian rural population’s health. Key Elements of the Campaign www.enterprisewired.com | 39
40. • Community Engagement Samsung interacts with the local communities during the entire campaign period with key stakeholders, and local organizations like government and non-governmental organizations, and chiefs. Community involvement ensures that projects are culturally relevant to the community’s needs, and it enables them to manage and benefit from solar solutions. • Capacity Building The management program in the campaign focuses on training local technicians and citizens in the installation, management, and business aspects of solar technology. Samsung’s approach to sustainable solar projects involves empowering local communities with the knowledge and skills needed to manage these projects independently. Additionally, Samsung provides the necessary resources and funding to support these initiatives, ensuring that the local communities are well-equipped to handle and sustain the solar technology projects. • Public-Private Partnerships (PPPs) Samsung supports collaborations between itself and different community facilities to improve the effectiveness and extend the reach of CSR undertakings. These partnerships help in the mobilization of resources and the exchange of knowledge. Advocating for the use of renewable energy for the development of Ethiopia. Implementation Strategies | 2024 40
41. Educational advancement Samsung’s “Bringing Light to Ethiopia” campaign has significantly improved education in rural areas. The school is equipped with solar-powered lighting, which extends study hours and also improves student performance. Access to digital learning resources has expanded and prepared students for future opportunities. Well-being and health Healthcare is improved, especially in isolated locations without consistent access to electricity. These days, solar-powered medical facilities can run smoothly and offer necessary services, including protection, emergency medical care, and maternity care. Better health and lower mortality rates in the communities that benefit from improved healthcare facilities. Financial Empowerment The company boosts local economies and generates jobs by encouraging entrepreneurship and economic activity with solar- powered solutions. The hours of operation can improve the efficiency of small businesses, while solar-powered irrigation systems can improve agricultural yield. Conclusion: Samsung’s “Bringing Light to Ethiopia” is an example of how corporate social responsibility (CSR) can be revolutionary in addressing global issues and advancing development. Samsung allows communities to boost healthcare services, expand educational possibilities, and promote economic growth. Samsung is still dedicated to developing its CSR programs, promoting technical innovation, and having a good worldwide social impact. Samsung’s CSR initiatives in Ethiopia show a devotion to social impact and corporate responsibility, establishing a standard for the technology sector’s contribution to global development. Impact and Benets of Campaign www.enterprisewired.com | 41
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