Not so long ago we were shipping digital products that only needed to work. Today that’s not the case - having a brilliant idea, great visual style, incredible animations, the perfect code is just not enough. That is the baseline.
We live in a world where everyone and everything is connected, where we value our time and where the quality of interactions matter more than ever. We need to create both useful and desirable interactions, which bring long-term value to the user as well as the business.
This talk overviews digital product design processes with cross-functional teams that listen, iterate and learn along the way. The talk presents design methods that help us reduce the risk of building products nobody wants, products that don’t bring any value to the business.