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Constructing A Killer Backend

Wayne Harrel
December 18, 2012

Constructing A Killer Backend

The following presentation is given live @ app ingenium. Thought its worth sharing with everybody.

Wayne Harrel

December 18, 2012
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Transcript

  1. Sometimes small apps can be part of something bigger –

    like Google Flight app is to Google
  2. Casino games uses currency that can be used to buy

    stuff in their other games, which motivates them to be loyal users
  3. I’m going to intro here one system like this next

    month as an example and the only resource for this kinda stuff
  4. Your Game Non-loyal users Loyal Users Ads Promotions CPM (vungle)

    Partners Hookups Virality IAP Special IAP Affiliate Promotions Goodies and stuff Properly targeted and non-annoying ads Bonus points to join another similar game Invite others and donate points w/o losing
  5. Average loyal users are the 20% or less users who

    will make you the most money from your game
  6. Think about how much one loyal user makes you in

    a particle timeline of your game play