Constructing A Killer Backend

The following presentation is given live @ app ingenium. Thought its worth sharing with everybody.

Transcript

1. Wayne Harrel
2. The Following Is A Presentation I Gave at App Ingenium Monthly
3. Laying out a plan
4. Plan before you start the development
5. Sometimes small apps can be part of something bigger – like Google Flight app is to Google
6. Gaming network
7. Casino games uses currency that can be used to buy stuff in their other games, which motivates them to be loyal users
8. I’m going to intro here one system like this next month as an example and the only resource for this kinda stuff
9. We’re only gonna cover gaming this month
10. Your Game Non-loyal users Loyal Users Ads Promotions CPM (vungle) Partners Hookups Virality IAP Special IAP Affiliate Promotions Goodies and stuff Properly targeted and non-annoying ads Bonus points to join another similar game Invite others and donate points w/o losing
11. So you have to brainstorm about it
12. Test which converts
13. Know thy audience
14. Run tests just to gather data
15. kontangent
16. Amazon affiliate offers
17. Many other tactics
18. Based on what you know about your average loyal user, construct a backend accordingly
19. Don’t shoot the arrow blindfolded
20. Average loyal users are the 20% or less users who will make you the most money from your game
21. So CPLUA is something you could afford
22. Think about how much one loyal user makes you in a particle timeline of your game play
23. This is his worth
24. Now next we’ll talk about L.U.A
25. </end>