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Constructing A Killer Backend
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Wayne Harrel
December 18, 2012
Business
0
41
Constructing A Killer Backend
The following presentation is given live @ app ingenium. Thought its worth sharing with everybody.
Wayne Harrel
December 18, 2012
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Transcript
Wayne Harrel
The Following Is A Presentation I Gave at App Ingenium
Monthly
Laying out a plan
Plan before you start the development
Sometimes small apps can be part of something bigger –
like Google Flight app is to Google
Gaming network
Casino games uses currency that can be used to buy
stuff in their other games, which motivates them to be loyal users
I’m going to intro here one system like this next
month as an example and the only resource for this kinda stuff
We’re only gonna cover gaming this month
Your Game Non-loyal users Loyal Users Ads Promotions CPM (vungle)
Partners Hookups Virality IAP Special IAP Affiliate Promotions Goodies and stuff Properly targeted and non-annoying ads Bonus points to join another similar game Invite others and donate points w/o losing
So you have to brainstorm about it
Test which converts
Know thy audience
Run tests just to gather data
kontangent
Amazon affiliate offers
Many other tactics
Based on what you know about your average loyal user,
construct a backend accordingly
Don’t shoot the arrow blindfolded
Average loyal users are the 20% or less users who
will make you the most money from your game
So CPLUA is something you could afford
Think about how much one loyal user makes you in
a particle timeline of your game play
This is his worth
Now next we’ll talk about L.U.A
</end>