Affiliate Programs

Transcript

1. AFFILIATE PROGRAMS
2. WHAT IS... AN AFFILIATE An affiliate is someone who helps rep the culture of your company and makes commission on what they sell. You can give them discounts & collab opportunities. AN AMBASSADOR An ambassador is someone who shares your products with their followers in exchange for free product or through paid posts. A SPONSORSHIP A sponsorship is more of a one time thing. You pay them/give them free product and advertise them on your page, and they get commission on what they sell as well.
3. THEY ARE ALL PRETTY MUCH THE SAME THING You can decide what kind of perks they get by becoming a part of your team (free product, a set dollar amount, commission, etc) There are a lot of great things about having affiliates. It comes with more responsibility because you're having showing up for all your ambassadors but the growth is so worth it! You get seen by their audience, they're spreading your name and they're motivated to help grow your business because they get either comission, free product, or whatever you come up with in return.
4. HOW DO I START? STEP ONE: You need to do some major brainstorming to decide what your going to expect from your ambassadors and what they're going to get in return.
5. EXAMPLE TEMPLATE: Post about the company at least twice a month Have a public social media account Tag (your company) Commission on every order placed with your discount code A free item of your choice after six months $15 (however much you want to pay) for every social media post EX: Ambassadors will be expected to: What you will get: *REMEMBER THAT YOU DON'T HAVE TO HAVE ALL OF THESE PERKS, THESE ARE JUST SOME IDEAS THAT YOU CAN USE AND CHOOSE FROM*
6. STEP TWO: DECIDE HOW YOU'RE GOING TO SPREAD THE WORD PUT OUT AN AMBASSADOR SEARCH Post about it on your story + feed letting people know that you're looking for ambassadors and how to apply. You can have them DM whatever information you want/need OR you or you can make a google forms application for them to fill out. DM SPECIFIC PEOPLE YOU WANT TO APPLY This ensures that if they are interested and want to apply, you know that you would love to have them on your team so it's an automatic yes! It's as easy as sending out a message letting them know what your ambassador program is all about and opening up the door for them to apply. I created a template for you on the next slide.
7. inviting them to apply DM TEMPLATE Hey (their name) I'm (your name) from (your company), I absolutely love your page! Your mission to (what their page is about) aligns with our mission to (your mission). I would LOVE for you to be a part of our team, here is the link for more information. I look forward to hearing from you! *Send them a link to a google forms application*
8. STEP THREE: The last thing you need to do is figure out how you're going accept them! On google forms, you can see everyone who applies so you can either email or DM them a message saying something like this... "Hey beautiful! I am so excited about this opportunity and I know you are too! I have hand picked YOU to be a part of the (your company) team! Your discount code "(their discount code)" is activated and ready for you to use and share! If you have any questions please let me know! SO SO excited to be working with you!"