For Frank, im not a United fan but huge Liverpool fan to this day I Kept My Word… whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Prudent Strategy Essential Shit against the wall strategy just doesn’t work Buying the “best” players in the world doesn’t guarantee trophies whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
We’ve Had Over 50 Major Changes To The Algo At least 12 of these being Core Updates whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
What Is Organic Keyword Cannibalisation? “Where URLs on the same domain compete for organic non brand rankings, confusing search engines and creating SERP flux. This dilutes the visibility and performance of all pages, hampering overall SEO performance” whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Panda Created a Huge Saturation of Content on the Web Before 2011, the SERPs were horrific Then came Panda, which was the precursor to Core Updates Spawned the term “content is king” whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Meet Dom, CEO off Off The Grain Humble Yorkshire Business Boomed in COVID Building Furniture Demand Then Lulled whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation SEO Visibility Being Rewarded By Various Updates Combination of Addressing Keyword Cannibalisation Optimising for Reviews System (PRU) Guidelines Pruning Dated and Low Engagement URLs
whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation Vanity Metrics Correlate With Non-Brand Traffic Recent surge in organic non brand clicks has come during the quietest month of the year for the sector
Reviewing PLP & PDP for Cannibalisation Client Who Loves Writing Copy Sprinkling Keywords Over PDP but not PLP Caused Major Cannibalisation We Were Able To Resolve Cannibalisation, Optimise for PRU and Boost PLPs Simultaneously whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Site Search & SERP Analysis Site search is great, but has pitfalls For ease, use a plugin such as SEO Minion to download the SERPs and review manually whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
There Are Some Great Tools, But Use With Care Ahrefs Keyword Explorer allows you to quickly see SERP flux for a given term whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
The Data Nearly Always Needs Refining Sistrix has a built in “Show Keyword Cannibalisation” feature, but you’re at the mercy of their database whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Daily Keyword History Establishes SERP Flux Caused by PLPs with sparse content and PDPs with greater keyword density whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
Summary Audit: Is keyword cannibalisation an issue for your site? Prune out any duplicate, similar, thin or low engagement URLs Cluster your keywords: merge and consolidate wherever possible based on search data, search intent and the SERPs Fill in your content gaps, not by creating URLS for every keyword but by optimising for clusters and entities*. Keep an eye on PDP vs PLP Don’t over optimise for money keywords, you don’t need 20 blogs on a topic whitworthseo.com // @whitworthseo // #brightonseo // keyword cannibalisation
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