How to Create The Perfect SEO Content Brief Using AI

AI in Content Creation: The guide discusses the utility of AI in streamlining the content briefing process, particularly in analyzing SERPs and large datasets quickly, which is crucial for keyword optimization.

Research and Data Collection

Keyword Research: Essential tools like Ahrefs and Keywords Everywhere are recommended for gathering data on keywords.

Data from SERPs and PAA (People Also Ask): Emphasis is placed on gathering real-time user queries and trends to inform content strategies.

Data Management and AI Utilization

The guide discourages blind trust in Google’s data and highlights the benefits of AI in quickly organising and extracting relevant terms for content briefs.

AI's role in identifying keyword cannibalisation and clustering terms based on SERP analysis is also noted.

Practical SEO and AI Tips

Using spreadsheets for data analysis is traditional, but AI can save significant time.
AI tools can also highlight real-time trends and help draft content that aligns with current user interests and searches.

Content Brief Creation

The document mentions that while AI can assist in content creation, it's crucial to question whether AI is necessary and how it impacts the resonance with specific audiences.

The effectiveness of a content brief hinges on the quality of the underlying data, emphasising the importance of thorough research.

Conclusion: The document advocates for the use of AI to optimise SEO tasks, suggesting that AI can enhance productivity and allow SEO professionals to focus on more impactful activities.

Overall, the presentation serves as a guide for SEO professionals on how to leverage AI to create efficient and effective content briefs, while still emphasising the importance of human oversight in content strategy and execution.

Transcript

1. How to Create The Perfect Content Brief Using AI
2. whitworthseo.com Brands I've helped grow HOW TO CREATE THE PERFECT SEO BRIEF USING AI Experienced SEO with 14 years of experience at 4 agencies across the north west, covering a wide range of industries, platforms and campaign types. Previously Head of SEO at Missguided, now running a consultancy in Ancoats, Manchester. I run campaigns, training days, white label for agencies and speak at BrightonSEO, Barbados SEO, Digital Bites, Missing Link, SASCon, SEODay and now, MancSEO (finally). Areas of expertise are technical SEO, content strategy, developer liaison, forecasting, reporting on ROI from the organic channel and training & mentorship.
3. Before We Start
4. A General Note About Using AI for Content Creation HOW TO CREATE THE PERFECT SEO BRIEF USING AI
5. HOW TO CREATE PERFECT CONTENT BRIEFS USING AI Ask Yourself If You Really NEED To Use AI To Create Your Content
6. But In Terms of Streamlining Content Briefing AI has allowed us to speed up the analysis of two key things for content briefing and keyword optimisation: The SERPs & large volumes of data HOW TO CREATE THE PERFECT SEO BRIEF USING AI
7. The Research Phase Is Key
8. HOW TO CREATE THE PERFECT SEO BRIEF USING AI A Content Brief Is Only as Good As Its Data
9. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI This Inevitably Starts With Keyword Research For head terms and medium tail, I tend to go for Ahrefs, Ads & Keywords Everywhere
10. HOW TO CREATE THE PERFECT SEO BRIEF USING AI Then Onto PAA and Zero Click Queries Lots of tools and methods to highlight zero click queries and emerging trends/terms • This is more about finding out what users are looking for in real time, than findings tonnes of volume • Demonstrating expertise and showing you are an authority on the latest trends and demand • But it does leave you with vast amounts of data to sift through, and to also to convey concisely to your client or team
11. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI Collate As Many Data Sources As You Can • Many AI tools or even non-AI tools pull in search volume of some sort, but they tend to differ • Don’t spend too much time obsessing over the actual numbers, but what users are looking for and the intent of their searches
12. HOW TO CREATE THE PERFECT SEO BRIEF USING AI Don’t Trust Google’s Data Implicitly Who would trust Google right now anyway?! There’s a lag, average volumes are problematic and well…
13. Speedy Data Collation Using AI
14. HOW TO CREATE THE PERFECT SEO BRIEF USING AI As SEOs We Love Spreadsheets
15. HOW TO CREATE THE PERFECT SEO BRIEF USING AI But AI Is Here To Save Hours Vlookuping & Command Tabbing
16. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI You Can Also Extract Terms Suitable for Your Content Brief • Purists may prefer to do this using filters in a spreadsheet, but I find this more efficient… and more fun • It also keeps your desktop clean, and you can export and use this data to other tool features
17. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI If Cannibalisation Is An Issue, AI Can Also Help Cluster Terms
18. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI AI Clusters Based On the SERPs & Not Just Relevance So, although you should use some common sense, each of these clusters should require its own content brief
19. Using ChatGPT To Highlight Real Time Trends
20. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI Back To PAA & Zero Click Queries • As mentioned, these are a treasure trove of insight • But 400 rows of PAA questions are hard to digest and analyse • A lot are also complete nonsense • So, you how do you pick out the gems that should be used for your content brief?
21. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI ChatGPT 4 Allows You To Add Attachments • With a decent prompt, you can exclude the rubbish and highlight the most relevant themes at the click of a button • We would never be looking to optimise for these terms directly, but find out what users are searching for with a lot more recency than the keyword tools
22. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI Versatile and Casual Wear: This theme focuses on how dresses can be styled casually or with accessories like jackets for different looks. Emphasize versatile dresses that can be dressed up or down. Colour Trends: Highlighting the importance of color choices in summer fashion, such as light colors that reflect heat (like white) and vibrant seasonal colors. 2024 Fashion Trends: Discussing broader fashion trends of 2024 that impact dress styles, like oversized and skinny fits, reflecting what's trending in the fashion world. Dress Styles: Detailed focus on specific styles like maxi and midi dresses, discussing their lengths, flattering fits, and suitability for various body types. Material and Comfort: Coverage on choosing dresses based on materials that are suitable for summer, such as cotton and linen, which are breathable and comfortable for warmer weather. This Gives You Master Themes for Clients & Briefs • These probably wouldn’t be category pages but could be great for FAQs, articles, link acquisition or buying guides • With PAA changing daily for some SERPs, this is probably the most up to date search data there is
23. The Content Brief
24. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI I Don’t Need to Teach You How To Create a Word Doc • How you bake this info into your own content brief documents is up to you, but these processes can reduce the time you are taking analysing data • You may want to use ChatGPT for your comms if writing isn’t your forte
25. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI Some AI Tools Also Have Content Briefing Functionality Personally, I like to write the briefs myself to ensure I’m digesting the data, but these features are pretty cool and getting better and better all the time
26. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI ✓ Absolutely use AI to streamline your day to day SEO tasks, including content briefs – work smarter, not harder ✓ AI can be great for content creation but ask yourself if you need to. So far, LLMs have been suspect at resonating with particular demographics and compelling conversion. But if they can provide support and resource then use with care ✓ Content briefs are only as good as their data, so get the research phase spot on ✓ Utilise AI to spend less time in spreadsheets and more time on the stuff that’s going to have impact ✓ Use AI tools to review cannibalisation, group PAA terms and highlight real time trends at speed ✓ Take advantage of AI’s ability to review the SERPs, competitor site structures, word counts and keyword density
27. My Grandad, Frank Minor HOW TO CREATE THE PERFECT SEO BRIEF USING AI keywordinsights.ai
28. Thanks!