Jovana Smoljanovic Tucakov - AI vs. Human Content: What Works, What Backfires, and What’s Next

AI is everywhere, but does it help or hurt? Explore what works, what backfires, and how to combine human creativity with AI tools to craft credible, effective content ready for the next wave of search and SEO changes.

Transcript

1. Jovana Smoljanovic Tucakov Content & SEO Lead at Melograno Ventures AI vs. Human Content WHAT WORKS, WHAT BACKFIRES, AND WHAT’S NEXT WORDCAMP ATHENS 2025
2. WORDCAMP ATHENS 2025 Is AI Helping or Hurting Content? Millions of posts. Billions of words. But how much value?
3. WORDCAMP ATHENS 2025 AI Took Over Marketing — Fast From curiosity to necessity in less than three years.
4. WORDCAMP ATHENS 2025 Common Misconceptions About AI AI Isn’t a Magic Button ✅ Reality: “AI assists writers” ✅ Reality: “Google cares about usefulness” 🪄 Myth: “AI replaces writers” 🔑 Myth: “AI guarantees ranking” 🧠 Myth: “AI understands context perfectly” ✅ Reality: “Humans provide judgment & nuance”
5. WORDCAMP ATHENS 2025 Where AI Shines 🧩 Research summaries 📄 Outline enhancement ✍️Creating the first draft 🪄Content improvements and edits 💡 FAQs 🔄 Repurposing content
6. WORDCAMP ATHENS 2025 ⚠️ Common AI Content Pitfalls Relying solely on AI for outlines Using AI-generated data without verification Ignoring brand voice & human nuance Scaling low-value content instead of high-value AI can suggest, but humans ensure structure & flow. Check facts — AI can hallucinate. Your audience connects with humans, not robots. Faster doesn’t mean better — quality over quantity.
7. WORDCAMP ATHENS 2025 AI Limitations: When Humans Should Step In
8. WORDCAMP ATHENS 2025 Human + AI = Maximum Impact If you remove your story from your content, what’s left for users to connect to?
9. WORDCAMP ATHENS 2025 Modern businesses are finding new ways to stay competitive through technology. From content creation to customer engagement, AI is playing a bigger role than ever before. Have you ever wondered how much of our voice we should let AI take over? The truth is, AI is changing not just how fast we write, but how our audience trusts what we publish. Can You Tell Which One Was Written by AI? Technology is transforming how we communicate, helping us do it faster, smarter, and at scale. But behind every headline or paragraph, there’s still a human choice: what story to tell, and why it matters.
10. WORDCAMP ATHENS 2025 AI accelerates repetitive, research-heavy tasks Humans add narrative, emotion, and strategy Grammar, Hybrid Workflow: Where AI Meets Human Creativity Creates first draft
11. WORDCAMP ATHENS 2025 Step 1: Plan Intelligently Research Do your own research first + include data Outline Use AI to summarize research papers or in-depth materials Prompt example: Summarize this 1,000-word article into 5 bullet points. Draft the outline manually Use AI to suggest enhancements to your outline Prompt example: What sections would you add to the existing structure to make the article more valuable for the target audience?
12. WORDCAMP ATHENS 2025 Step 2 & 3: Draft & Edit Collaboratively Content draft Grammar, clarity & conciseness edits Prompt example: “Based on the blog outline, write a blog post about X. Tone: confident & friendly, but professional. No fluff. Short, actionable sentences. Use questions and engage readers. Target: WordPress agency owners.” AI HANDLES Prompt example: "Please review this content section. Correct grammar, improve sentence clarity, and make phrasing more concise. Keep the meaning and all facts intact. Do not change the overall structure or tone, which should remain confident, friendly, and professional."
13. WORDCAMP ATHENS 2025 Step 2 & 3: Draft & Edit Collaboratively Content enhancements FAQs Prompt example: “Rewrite this paragraph to be more engaging while keeping facts accurate.” AI HANDLES Prompt example: “Suggest FAQs for a landing page about Y.”
14. WORDCAMP ATHENS 2025 Step 2 & 3: Draft & Edit Collaboratively Storytelling, examples, emotion Data interpretation & brand voice Breathe life into your story, include examples from experience, and ensure the content is not bland and full of fluff. HUMAN HANDLES Feed AI with data, help with interpretation, double- check it (hallucinations); ensure the content is aligned with brand voice
15. WORDCAMP ATHENS 2025 Step 4: Optimize & Repurpose AI Human Meta tags, snippets, multi-channel repurposing Final polish, unique POV, ensure intent alignment, approve storytelling
16. WORDCAMP ATHENS 2025 Hybrid Workflow in Action: Saving Time & Focus
17. WORDCAMP ATHENS 2025 The Future of AI + Content AI-native workflows & “co-pilot” models are becoming the norm Voice and multimedia AI content generation Human signals (trust, depth, authorship, and community) matter Prediction: Fewer, deeper pieces; clear brand voice differentiation How to future-proof: Build authority, originality, and human value AI Overviews will redefine how content is discovered
18. WORDCAMP ATHENS 2025 The future of content isn’t AI vs. human. It’s AI with human creativity guiding the way.
19. WORDCAMP ATHENS 2025 Thank You!