The 7 pillars of design (and how they apply to our lives) [EN] - Raffaella Isidori

WordCamp Thessaloniki 2018

Οι βασικές αρχές του γραφικού σχεδιασμού ισχύουν πολύ περισσότερο από το σχεδιασμό: σε αυτή την ομιλία η Rafaella θα μας βοηθήσει να διερευνήσουμε πώς αυτές οι θεμελιώδεις έννοιες μπορούν να επεκταθούν σε όλες τις πτυχές της ζωής σας, προσωπικές και επαγγελματικές. Απ’ το Διάστημα στο Gestalt, από την Ενότητα έως την Κυριαρχία, ως την Ισορροπία, οι αρχές που διέπουν το σχεδιασμό (θα πρέπει) να κυβερνούν και τις ζωές μας, καθώς -όπως ένα προϊόν- με τον ίδιο τρόπο μπορεί να σχεδιαστεί μια καλή, σκόπιμη και αντάξια ζωή.

The basic principles of graphic design are applicable to a lot more than design: in this talk, we’ll explore with Rafaella, how these fundamental concepts can extend into all aspects of your life, personal and professional. From Space to Gestalt, from Unity to Dominance, to Balance the principles that govern design (should) govern our lives as well, as – just like a product – a good, purposeful and worthy life can be designed.

Transcript

1. Γεια σας, Θεσσαλονίκη
2. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
3. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” polymath, rulebreaker, loud-laughing champion of diversity, Mindfulness practitioner
4. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” The 7 pillars of design
5. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” The 7 pillars of design (and how they apply to your life)
6. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” The 7 pillars of design (and how they apply to your life) Inspired by Alex White’s “The Elements of Graphic Design”
7. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Design ≠ Aesthetics
8. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Design is process
9. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” "Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works." Steve Jobs
10. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” + + +Design=
11. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
12. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” the general principles that guide visual/graphic design can relate to many aspects of the design process. And of our lives
13. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” think of these principles holistically
14. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” being aware and mindful of them can help us design better
15. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” being aware and mindful of them can help us design better better products, and better lives
16. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design – as in life – these principles should be treated as guides
17. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design – as in life – these principles should be treated as guides not as imprisoning rules
18. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
19. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” design and lives
20. 1st PRINCIPLE
21. SPACE
22. Space is the area within, around above or below an object, or objects
23. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
24. Space is the area within, around above or below an object, or objects
25. April Greiman
26. Paul Rand
27. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It is also the area at our disposal for the task we are working on
28. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It is also the area at our disposal for the task we are working on
29. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It is also the area at our disposal for the task we are working on
30. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It is also the area at our disposal for the task we are working on
31. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, space is what surrounds us physically, spiritually, mentally
32. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design, white space is especially important
33. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” white space is the space “between” the elements, as well as the space “within” the elements
34. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” white space is not “empty space”
35. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Consider it like the silent pause that, when listening, allows understanding
36. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Consider it like the silent pause that, when listening, allows understanding
37. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Whitespaceisthemostimportant,subtle andinvisiblekindofpunctuationorpunct us:apoint,adivisionofmultiplicity,asom ethingoutofeverything
38. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” white space is also, a powerful element of design
41. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
42. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, white space is quiet, a time to rest and recharge
43. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
44. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
45. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
47. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” White space can be mental
48. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
49. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
50. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
51. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” We need white space in life to better see, feel and appreciate the “filled space”
52. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” M. C. Escher, Day and Night (1938)
53. Let’s give these concepts some white space. Let them sink through.
54. 2nd PRINCIPLE
55. UNITY HARMONY
56. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” When all elements in a design are in harmony, no individual part is perceived as more important than the whole.
57. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
58. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” achieving harmony is a main goal of good design
59. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” When all elements in our lives are in harmony, our quality of life is superior and richer
60. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” To avoid chaotic [or lifeless] design, we need a good balance between unity and variety
61. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” and to avoid boredom or stress we need a good balance between the known and the new, the safe and the exciting
62. We can achieve unity in 4 ways:
63. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Proximity
64. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Proximity elements that are physically close are seen as related.
65. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
66. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
67. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Proximity, in life, is community
68. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It satisfies our need to belong And pacifies our fear of void
69. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Similarity
70. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Similarity elements that share similar position, size, color, shape, or texture are seen as related
71. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
72. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
73. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Similarity, in our lives, makes us feel safe and belonging
74. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Similarity, in our lives, makes us feel safe and belonging [like, here, now]
75. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” The opposite of similarity is Diversity
76. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
78. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Repetition and rhythm
79. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Repetition and rhythm recurring position, size, color, or use of graphic elements creates unity
80. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” repetition
81. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” repetition rhythm
82. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
83. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Having routines and breaking routines. Appreciating comfort, and breaking out of comfort
84. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
85. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
86. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Variations on a theme
87. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Variations on a theme provide continuity while retaining interest
88. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
89. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
90. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
91. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” And in life?
94. Let’s give these concepts some white space. Let them sink through.
95. 3rd PRINCIPLE
96. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” GESTALT
97. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” something that is made of many parts and yet is somehow more than or different from the combination of its parts
98. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” The fundamental principle of Gestalt perception is the law of Prägnanz
99. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It states that humans tend to order their experience in a manner that is regular, orderly, symmetrical, and simple
100. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” And that minds perceive external stimuli as a whole rather than a sum of parts
101. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
102. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design, this means that all the elements that are part of a whole are affected by what surrounds them (each other)
103. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Gestalt principles are key to well-applied web accessibility
104. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, gestalt means that natural systems, and their properties, should be viewed as wholes, not as collections of parts
105. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In fact, we perceive experiences holistically
108. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In digital design, this is particularly important, and the reason why a good user experience is at the base of a successful product
109. Gestalt psychologists argue that these principles exist because the mind has an innate disposition to perceive patterns in the stimulus based on certain rules
110. These rules are organized into various principles, which include: Proximity, Similarity, Closure, Continuity, and Simplicity.
111. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” We have already seen proximity and similarity as ways to achieve harmonious unity
112. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Closure the mind tends to see a ”complete” figure even when it is shown only parts of it
113. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
114. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, closure may lead us to jump to conclusions
115. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Continuity minds perceive objects on a path as being grouped together
116. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
117. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, this can lead us to prejudice
118. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Simplicity elements of objects tend to be perceived as grouped if they form a pattern that is regular, simple, and orderly
119. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
120. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
121. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, this may lead us to generalization and superficiality
122. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Gestalt principles applied to life, should be reminders, that perception and reality may differ
123. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” And that things may not be as simple - or as predictable - as we might think (or like)
124. Let’s give the concepts of gestalt perception some white space. Let it sink through.
125. Let’s give these concepts some white space. Let them sink through.
126. 4th PRINCIPLE
127. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” HIERARCHY
128. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Is best expressed through proximity and it is necessary to express priority
129. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design, we can express hierarchy through:
130. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Size Is an important concept in hierarchy
131. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Position
132. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Position
133. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Position
134. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Negative (or white) space
135. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Negative (or white) space
136. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
137. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” By manipulating the relationship between the parts, we can change the cumulative perception of the whole
138. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Color
139. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Contrast
140. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Repetition
141. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
142. • Banana • Grapefruit • Papaya • Orange • Lemon • ……..
143. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Alignment
145. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” cover for What Youth magazine
146. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Toilette, Zoku Hotel, Amsterdam
147. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In life, hierarchy can be determined – and can manifest – in many ways and can be applied to many things
148. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Size is important, negatively or positively, depending upon the circumstances, but it is often key
149. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Position? Especially in social (and work) relations can be a determinant factor
150. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” What about color?
151. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Constrast
152. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Repetition
153. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Hierarchy in life can be an asset, a goal, an imposition, a privilege, an opportunity or a penalty
154. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” But it still boils down to priorities
155. Let’s give these concepts some white space. Let them sink through.
156. 5th PRINCIPLE
157. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” CONTRAST DOMINANCE
158. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” These concepts are closely related to each other, and to hierarchy
159. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Lack of dominance in a group of equally-weighted elements forces competition amongst them
160. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” And this is true in life as well
161. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” In design, lack of contrast/dominance creates messages that are hard to decipher and offer unpleasant experiences
163. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Contrast, in life, generally manifests a need for change, or for more balance
164. Let’s give these concepts some white space. Let them sink through.
165. 6th PRINCIPLE
166. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” COLOR
167. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Color is partly artistry but mostly science and common sense Alex W. White
168. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Attract attention
169. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
170. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Identify and group elements
171. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
172. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Indicate meaning
174. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Create hierarchy
175. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
176. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Convey a mood
177. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
178. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
179. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
180. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
181. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
182. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” And in life?
183. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
184. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Color is found in more than chromatic expressions
185. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” People, emotions, friends, lovers, family, pets, music, food, passions, and dislikes…
186. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” This is color in our lives
187. Let’s give these concepts some white space. Let them sink through.
188. 7th PRINCIPLE
189. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” BALANCE
190. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” It may be the last, but not the least important, by any means
191. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Balance can be defined as the state of equalized tension
192. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Balance can be defined as the state of equalized tension though not necessarily a state of calm
193. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” We define 3 types of balance
194. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Symmetrical (or formal)
195. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Static, Classic, Formal, Consistent
196. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Asymmetrical (or informal)
197. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Dynamic, Modern, Powerful, Vital
198. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Overall balance (or mosaic)
199. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Unfocused, Confusing, Noisy
200. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Balance, in life, is harder to achieve than in design, but we should all strive for it
201. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” A good mix of harmony, priorities, contrast and color
202. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Combined with an holistic vision and a wise use of space
203. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” Are the key ingredients to design a desirable, valuable, interesting, and worthy life
204. Let’s give these concepts some white space. Let them sink through.
205. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)”
206. @zetaraffix — WordCamp Thessaloniki – December 15 2018 Raffaella Isidori “The 7 pillars of design. (And how they apply to life)” get in touch zetaraffix@thesign.it @zetaraffix slides here http://thesign.it/WCThess/Thess2018.pdf