Facebook Twitter Google + Youtube Preparation of m2work hackathon toolkit and other materials The toolkit was continuously updated with feedback from infoDev team and the mLabs. The toolkit had the detail information about the m2work concept and the m2work hackathon. It also included a section which explained the steps to follow to organize the hackathon. It briefly outlined the communication strategy. The strategy included social media plan, outreach texts to different players of the hackathon etc. It included logistics, checklists, milestones, guidelines for venue required for the hackathon. In short, the tool kit was the guide to organize the hackathon. In addition to the tool kit, YoungInnovations prepared participant registration sheet, budget plan template, events schedule template, outreach texts, judges tool kit, evaluation criteria, design for banners, posters, swags (T-shirts and mugs). It extensively used Google docs to share the documents which were updated frequently and drop box to share the preparation materials and designs. Launch of m2work hackathon website A website is an identity of an event. So to give an identity to the m2work hackathon, YoungInnovations built http:// m2workhackathon.org/ . The website was built in two phases. In the first phase, the concept of m2work hackathon was disseminated to the global audience through website. It was also used to take registrations from the participants. The website was continuously updated with the relevant information so that anybody (participants, judges etc) who wanted to know in detail about the hackathon could visit the website and receive information. In the second phase, the website was upgraded in such a way that, participants would not only be passive receivers of information but also be active providers of the content. Participants could post blogs, updates, upload photos and videos. After launching the website, the training kit to upload the content in the website was prepared and circulated to the organizers. Organizers were also requested to ask the participants to actively update the website. Representatives of all the mLabs were given managerial access to the website so that they could update the respective region specific information such as ideas, participants’ info, judges’ info, photos and videos of the events etc. Social Media plan Social media such as Facebook, Twitter and Google plus are strong arsenal to reach out to the people efficiently and effectively. Therefore, it was absolutely important to update status in Facebook and tweet regularly so that people could get timely reminders and learn more about the hackathon. Every day, YoungInnovations sent prepared messages to all the organizers to update their Facebook page and Twitter with those messages.