The Art of Notifications

A workshop on understanding and implementing local and push notifications in an iOS app.

Transcript

1. The art of NOTIFICATIONS #BEPiD @ gabrielsscavalcante pogist ythecombinator
2. starting from scratch
3. what?
7. informative messages delivered to mobile app users even if they are not actively browsing the app
8. why?
9. push notifications boost app engagement by 88% Localytics Data Team
10. 65% of users return to an app within 30 days when push is enabled Localytics Data Team
11. 50% of users opt into push and find push messages useful Localytics Data Team
12. Kahuna
13. Localytics Data Team
14. LOCAL vs remote
15. local
16. Local notifications are scheduled by an app and delivered on the same device
17. hands on
18. challenge
19. http://bit.ly/ local-example
20. remote
21. provider push notification server devices
22. remote (push) notifications are sent by your server to the Apple Push Notification service, which pushes the notification to devices.
23. Apple Push Notification Service (APNS)
24. hands on
25. http://bit.ly/ IDS-IOS
26. http://bit.ly/ push-notifications-tuto
27. provider push notification server devices
28. Provider
29. BaaS & Paas
32. hands on
33. Self- Hosted
37. S2
38. hands on
39. provider push notification server devices
40. DEVICES
41. hands on
42. challenge
43. http://bit.ly/ REMOTE-example
44. provider push notification server devices
45. bonus
46. best practices
47. keep it short use a call to action focus on quality, not quantity consider your audience's time & context send handcraft messages allow customization track results do segmentation
48. the future
49. http://bit.ly/ notifications- intro
50. http://bit.ly/ push-advanced
51. http://bit.ly/ push-notifications-SLIDES
52. @ gabrielsscavalcante pogist ythecombinator thanks