iQON_Hooked_devsumi20-a-1

「ファッションアプリiQONに女性200万人がハマるしかけ」のプレゼンテーションで利用したスライドです。

Transcript

1. %FWFMPQFST4VNNJU
   
   ϑΝογϣϯΞϓϦʮJ20/ʯʹ
   ঁੑສਓ͕ʰϋϚΔ͔͚͠ʱ
   Copyright © 2015 VASILY, Inc. All Rights Reserved.
   גࣜձࣾ7"4*-:
   ୅දऔక໾$&0ۚࢁ༟थ
   

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2. "(&/%"
   ɾJ20/ʹ͍ͭͯ
   ɾঁੑສਓ͕
   ɹJ20/ʹʮϋϚΔ͔͚͠ʯ
   

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3. "(&/%"
   ɾJ20/ʹ͍ͭͯ
   ɾঁੑສਓ͕
   ɹJ20/ʹʮϋϚΔ͔͚͠ʯ
   

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8. %&.0
   

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9. 1   2   3   4   5   6   7  
   ొ࿥Ϣʔβʔ
   ສਓɹ
   

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10. ϑΝογϣϯΞϓϦͱͯ͠ੈքͰ།Ұ
    "QQMFͱ(PPHMFϕετΞϓϦ8ड৆
    

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11. ٕज़ΞυόΠβʔ
    ؛઒ࢯ ٕज़ΞυόΠβʔ
    ·ͭ΋ͱࢯ
    7"4*-:ͷΤϯδχΞͨͪ
    

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12. "(&/%"
    ɾJ20/ʹ͍ͭͯ
    ɾঁੑສਓ͕
    ɹJ20/ʹʮϋϚΔ͔͚͠ʯ
    
    

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13. ঁੑϢʔβʔສਓ͕J20/ʹ
    ʮϋϚΔ͔͚͠ʯͱ͸ɺɺɺ
    

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14. ϑοΫɾϞσϧͷ׆༻
    

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16. ϑοΫɾϞσϧͱ͸ʁ
    

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17. ਓؒͷߦಈΛश׳͚ͮͤ͞Δ
    ϑϨʔϜϫʔΫ
    

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18. ͳͥʮश׳͚ͮʯͤ͞Δ
    ͷ͔ʁ
    

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19. ʢϓϩμΫτ͕ʣश׳͚ͮ͞ΕΔ
    ̐ͭͷϝϦοτ
    श׳ͷྗ͸
    ૝૾Ҏ্ʹେ͖͍
    

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20. αʔϏεΛश׳ʹ͢Δ
    ̐ͭͷϝϦοτ
    

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21. ̍ɿश׳͸ސ٬ੜ֔Ձ஋Λ޲্ͤ͞Δ
    

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22. ̎ɿश׳͸Ձ֨ઃఆͷࣗ༝౓Λ͋͛Δ
    

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23. ɹར༻ॳ݄ʹ༗ྉձһʹͳΔׂ߹ɿ
    ̏̏ϲ݄໨ʹ༗ྉձһʹͳΔׂ߹ɿ
    ̐̎ϲ݄໨ʹ༗ྉձһʹͳΔׂ߹ɿ
    ࢖͑͹࢖͏΄Ͳސ٬͸ରՁΛࢧ෷ͬͯ͘ΕΔ
    

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24. ̏ɿश׳͸ٸܹͳ੒௕ΛՄೳʹ͢Δ
    

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25. ̐ɿश׳͸ڝ૪ྗΛߴΊΔ
    

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27. ϑοΫɾϞσϧͱ͸
    

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28. ਓؒͷߦಈΛश׳͚ͮͤ͞ɺ
    ϓϩμΫτͷ
    ̍ɿސ٬ੜ֔Ձ஋Λ޲্
    ̎ɿՁ֨ઃఆͷࣗ༝౓Λ޲্
    ̏ɿٸܹͳ੒௕ΛՄೳʹ͢Δ
    ̐ɿڝ߹΁ͷڝ૪ྗΛߴΊΔ
    ϑϨʔϜϫʔΫ
    

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30. ϑοΫɾϞσϧ͸
    ̐ͭͷύʔτ͔Βߏ੒
    

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31. τϦΨʔɿ͖͔͚ͬ
    

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32. ֎తτϦΨʔ
    

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33. ಺తτϦΨʔ
    

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34. ΞΫγϣϯɿߦಈ
    

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35. B = M + A + T
    ehavior otivation bility rigger
    行動 動機 能力 きっかけ
    

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36. )5.- ϒϩά 4/4 UXJUUFS JOTUBHSBN
    ৘ใྲྀ௨ྔ
    ৘ใൃ৴ʹ
    ඞཁͳೳྗ
    

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38. Ϧϫʔυɿใु
    

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42. Πϯϕετϝϯτɿ౤ࢿ
    

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45. ̍ɿ͖͔͚ͬ
    ̎ɿߦಈ
    ̏ɿใु
    ̐ɿ౤ࢿ
    

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46. ϑοΫɾϞσϧΛར༻ͯ͠
    श׳ੑͷ͋ΔαʔϏεʹʂ
    

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47. ͝ਗ਼ௌ͋Γ͕ͱ͏͍͟͝·ͨ͠
    7"4*-:Ͱ͸ΤϯδχΞ
    ੵۃ࠾༻தͰ͢ʂ
    

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