Continuous Discovery – A Year of Implementing Product Discovery

In this LEAN age, Agile Product Teams are constantly trying to reduce waste, fail fast, fail often, Build-Measure-Learn and ship a delightful product. Yet many teams continuously fail to complete the cycle. This is a look back at how our organization has implemented the product discovery process, iterating towards Continuos Discovery and Deployment.

Transcript

1. CONTINUOUS DISCOVERY A Year of Implementing Product Discovery
2. Aaron K. White Lead Interaction Designer @WebFilings Previously - Empire Avenue | MySQL | Whole Foods | Sun Microsystems Who’s the Giant?
3. Water Fail Method...
4. • How do you decide which product opportunities to pursue? • How do you get evidence that the product you are going to ask your engineering team to build will be successful? • How do you identify the minimal possible product that will be successful? • How do you manage the often conflicting demands of company execs, customers, sales, marketing, engineering, design, and more? • How can you adapt Agile methods for commercial product environments? http://www.amazon.com/Inspired-Create-Products-Customers-Love/dp/0981690408 Mr. Cagan
5. Product Teams Product Manager Interaction Designer QA Scrum Master Engineering
6. Engineering | 2 week sprint Design | 2 week sprint Dual Track?
7. Discovery 101 Jeff Patton - Discovery Workshop
8. “I was introduced to stories in 2000... and since then it’s gone HORRIBLY SIDEWAYS...!” -Jeff Patton “... it’s gone horribly wrong”
9. Get to the Minimum Viable Experiment The Walking Skeleton
10. Mo’ Better Mappin! Visuals help Shared Understanding
11. Discovery Jams
12. Empathy Maps
13. Journey Map?
14. Little bit of OCD...
15. Discovery Sessions
16. User Journey Maps
17. Amazing Feedback Amazing Raw Feedback!
18. Dual Track!
19. • Greater Focus on Validating every hypothesis • LEAN • Data Driven! • Rapid Prototyping • Increase Shared Understanding • Discovery is now SOP • Internal & External Customers LOVE this process! • We’re actually building products that delight! Continuing Continuous...
20. Questions? Thanks! @aaronkwhite aaron@aaronkwhite.com