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The Real Me

Aarron Walter
April 02, 2013

The Real Me

While some companies use their brand as an opaque facade to hide questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. We will share real world examples of personality in action, explore key business benefits, discuss how to create a design persona, and explain the relationship between brand voice (which must be constant in all media) and tone (which varies in each situation).

Aarron Walter

April 02, 2013

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  1. People will forget what you said, and what you did,

    but they will never forget the way you made them feel. “ Maya Angelou
  2. Narrative design is a way to help our clients tell

    the story of who they are and what they value ... “ Kit Hinrichs
  3. and do so in a way that holds the viewers’

    interest and makes them care. “ Kit Hinrichs
  4. The amygdala is chock-full of the neurotransmitter dopamine, and it

    uses dopamine the way an office assistant uses Post-It notes. “ Dr. John Medina, Brain Rules
  5. When the brain detects an emotionally charged event, the amygdala

    releases dopamine into the system. “ Dr. John Medina, Brain Rules
  6. Because dopamine greatly aids memory and information processing, you could

    say the Post-It note reads ‘Remember this!’ “ Dr. John Medina, Brain Rules
  7. “ Seth Godin, Tribes: We Need You to Lead Us

    Human beings can’t help it: we need to belong.
  8. “ Seth Godin, Tribes: We Need You to Lead Us

    One of the most powerful of our survival mechanisms is to be part of a tribe, to contribute to (and take from) a group of like- minded people.
  9. “ Seth Godin, Purple Cow That’s part of the definition

    of being remarkable. Nobody gets unanimous praise. Ever.
  10. “ Seth Godin, Purple Cow The best the timid can

    hope for is to be unnoticed. Criticism comes to those who stand out.