Speaker Deck

The Real Me

by Aarron Walter

Published April 2, 2013 in Design

While some companies use their brand as an opaque facade to hide questionable practices, others are opening up to their audience and sharing their true personality. The result is a more honest relationship with customers. We will share real world examples of personality in action, explore key business benefits, discuss how to create a design persona, and explain the relationship between brand voice (which must be constant in all media) and tone (which varies in each situation).