Influencer Vetting for Brand Safety

Phyllo’s Brand Safety solution is designed to keep brands safe during influencer partnership campaigns. Leverage contextual AI to meaningfully review the online safety of an influencer’s content.
https://www.getphyllo.com/influencer-vetting-for-brand-safety

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1. Thousands of hours of content (audio, images, video, text) reviewed via contextual AI Try it out View sample report Social media background checks for influencers in weeks This website uses cookies to enhance your browsing experience. By continuing to use our site, you consent to our use of cookies as outlined in our Privacy Policy. Accept Cookies I don't like cookies 
2. Watch on Effortless Influencer Vetting: Scan Your Favorite Influencer in Min Effortless Influencer Vetting: Scan Your Favorite Influencer in Min… … Share Share
3. Online partnerships can backfire without proper influencer vetting. Why Brand Safety? Spanish influencer Samantha Hudson’s tweets about 12- year-old girls from 2015 resurfaced, and got Doritos Spain into big trouble. Read more ->
4. 40 hours of manual work automated <15 mins to generate an influencer report $1000 saved each month Download sample report Teams that use our Brand Safety model enjoy the Phyllo perks
5. Stop the scrolling, start scanning. An operations executive spends between 2-5 days vetting a single influencer, scrolling through their profiles manually. Our model reduces this time to under 15 mins, no matter the count of content items. This is not the 2000’s - retire the old ways of vetting influencers
6. Choose AI for multi-modal screening Automating influencer video content reviews is challenging. Our AI model overcomes this by analyzing every part of a post—caption text, audio, images, video, and even on-screen text— ensuring a thorough review.
7. Standardize Influencer Reviews Manually taking screenshots and reviewing influencer content is repetitive and often full of errors. Our Brand Safety model flags relevant content based on your chosen safety categories, explaining why it was flagged, and linking directly to the content for easy review.
8. Context is key Our AI model is trained to understand context of a post - meaning it’s able to differentiate a meme from a threat. It only flags posts which contextually suggest a safety violation. Content analytics and reporting Leverage sentiment and contextual analysis to detect multi-dimensional language toxicity and suspicious engagements. Get content summaries from all social media profiles in the consolidated report highlighting with links for flagged content and its audience engagement.
9. Scan content for relevant topics & themes Spot risks before they escalate. Flag outdated content, controversial views, and competitor mentions with AI-powered safety checks— customized to your needs. Our Brand Safety model allows you to input any keywords you wish to scan for in influencers’ content. Further, AI ensures that the flags extend beyond exact matches of the keyword to the derivatives of the keywords, synonyms, and even related keywords. Unified API-first infrastructure to build with, & understand Social Data Is your safety scoring backed by proof? Phyllo’s Brand Safety Report is the only on the market to offer real insights, most comprehensive checks, and workflow customization with APIs. Talk to us ->
10. Industries Influencer marketing & PR agencies Online background verification Creator tools Financial services Resources Behind the Hashtag Instagram Fake Follower Check Getting started Dev Docs Sandbox Recipe book Product Social screening Social data APIs Social media video intelligence Social listening Linkage SDK Company Careers SOC2 compliance Terms of service Privacy policy End-user agreement © 2025 Phyllo. All Rights Reserved.