Blockchain in the Food Chain

Case studies on blockchain usage in food value chains.

Transcript

1. Blockchain and the Food Chain Andy Brudtkuhl @abrudtkuhl Director of Emerging Technology National Pork Board
3. What is a blockchain? •It’s Just A Database •Distributed Ledger •Decentralized •Immutable •Encrypted
7. Public vs Private • Public • Ethereum • Bitcoin • Private / Permissioned • Hyperledger • IBM • Azure • AWS • R3 / Corda • Ripple
9. Why the food chain? Supply Chain Transparency
10. $8.7 Trillion Dollar Market 2018 Plunkett Research
11. Convergence Consumer Behavior Emerging Technology Disruptive Models Innovation
12. Fueled By Consumer Behavior Consumers are willing to pay up to 13% more if their food is sustainable
13. Powered By Technology
14. Ag 1.0 • Transition to Ag • Domesticating Plants Ag 2.0 • Manual Labor • Localized Ag 3.0 • Tractors / Machinery • Fertilizer • Modern Genetics • Globalized Ag 4.0 • AI/ML • IoT • Robotics • Gene Editing • Blockchain The Evolution Of Agriculture Neolithic 19th Century 20th Century 21st Century
15. Innovation From Disruptive Models
16. 2018 AgFunder Report $17 billion Ag and Food Tech Investment in 2018
17. I thought this was a blockchain talk?
18. Convergence Consumer Behavior Emerging Technology Disruptive Models Innovation
19. Blockchain In Food and Agriculture •Provenance •Traceability •Trust •Efficiency
20. Provenance Where is this product from?
22. Traceability Where has this product been?
25. IBM Food Trust
26. Trust Can everyone trust the authenticity of what you are selling?
27. Consumers will pay 10-13% more
28. Efficiency Real-time data and transactions
30. Case Studies
31. Bumble Bee Foods - Tuna
32. Walmart - Leafy Greens
33. Beefchain – Wyoming Beef
34. Sweetgreen - Produce
35. Tyson – Premium Beef
36. Cargill - Honeysuckle Turkey
37. Chinese - Beef
39. California - Groundwater
40. Starbucks – Coffee Beans
41. Nestle - Milk
42. Questions? Andy Brudtkuhl https://agtech.email @abrudtkuhl