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Blockchain in the Food Chain

Blockchain in the Food Chain

Case studies on blockchain usage in food value chains.

Andy Brudtkuhl

May 09, 2019
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  1. Blockchain and
    the Food Chain
    Andy Brudtkuhl
    @abrudtkuhl
    Director of Emerging Technology
    National Pork Board

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  3. What is a blockchain?
    •It’s Just A Database
    •Distributed Ledger
    •Decentralized
    •Immutable
    •Encrypted

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  7. Public vs Private
    • Public
    • Ethereum
    • Bitcoin
    • Private / Permissioned
    • Hyperledger
    • IBM
    • Azure
    • AWS
    • R3 / Corda
    • Ripple

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  9. Why the food chain?
    Supply Chain Transparency

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  10. $8.7 Trillion Dollar Market
    2018 Plunkett Research

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  11. Convergence
    Consumer Behavior
    Emerging Technology
    Disruptive Models
    Innovation

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  12. Fueled By
    Consumer
    Behavior
    Consumers are willing to pay up to
    13% more if their food is sustainable

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  13. Powered By
    Technology

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  14. Ag 1.0
    • Transition to
    Ag
    • Domesticating
    Plants
    Ag 2.0
    • Manual Labor
    • Localized
    Ag 3.0
    • Tractors /
    Machinery
    • Fertilizer
    • Modern
    Genetics
    • Globalized
    Ag 4.0
    • AI/ML
    • IoT
    • Robotics
    • Gene Editing
    • Blockchain
    The Evolution Of Agriculture
    Neolithic 19th
    Century
    20th
    Century
    21st
    Century

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  15. Innovation From
    Disruptive Models

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  16. 2018 AgFunder Report
    $17 billion
    Ag and Food Tech
    Investment in 2018

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  17. I thought this was a blockchain talk?

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  18. Convergence
    Consumer Behavior
    Emerging Technology
    Disruptive Models
    Innovation

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  19. Blockchain In Food and Agriculture
    •Provenance
    •Traceability
    •Trust
    •Efficiency

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  20. Provenance
    Where is this product from?

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  22. Traceability
    Where has this product been?

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  25. IBM Food Trust

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  26. Trust
    Can everyone trust the authenticity of what you are selling?

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  27. Consumers will
    pay 10-13% more

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  28. Efficiency
    Real-time data and transactions

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  30. Case Studies

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  31. Bumble Bee Foods - Tuna

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  32. Walmart - Leafy Greens

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  33. Beefchain – Wyoming Beef

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  34. Sweetgreen - Produce

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  35. Tyson – Premium Beef

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  36. Cargill - Honeysuckle Turkey

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  37. Chinese - Beef

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  39. California - Groundwater

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  40. Starbucks – Coffee Beans

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  41. Nestle - Milk

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  42. Questions?
    Andy Brudtkuhl
    https://agtech.email
    @abrudtkuhl

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