Blockchain in the Food Chain

Case studies on blockchain usage in food value chains.

Transcript

1. Blockchain and
   the Food Chain
   Andy Brudtkuhl
   @abrudtkuhl
   Director of Emerging Technology
   National Pork Board
   

   View Slide

2. View Slide

3. What is a blockchain?
   •It’s Just A Database
   •Distributed Ledger
   •Decentralized
   •Immutable
   •Encrypted
   

   View Slide

4. View Slide

5. View Slide

6. View Slide

7. Public vs Private
   • Public
   • Ethereum
   • Bitcoin
   • Private / Permissioned
   • Hyperledger
   • IBM
   • Azure
   • AWS
   • R3 / Corda
   • Ripple
   

   View Slide

8. View Slide

9. Why the food chain?
   Supply Chain Transparency
   

   View Slide

10. $8.7 Trillion Dollar Market
    2018 Plunkett Research
    

    View Slide

11. Convergence
    Consumer Behavior
    Emerging Technology
    Disruptive Models
    Innovation
    

    View Slide

12. Fueled By
    Consumer
    Behavior
    Consumers are willing to pay up to
    13% more if their food is sustainable
    

    View Slide

13. Powered By
    Technology
    

    View Slide

14. Ag 1.0
    • Transition to
    Ag
    • Domesticating
    Plants
    Ag 2.0
    • Manual Labor
    • Localized
    Ag 3.0
    • Tractors /
    Machinery
    • Fertilizer
    • Modern
    Genetics
    • Globalized
    Ag 4.0
    • AI/ML
    • IoT
    • Robotics
    • Gene Editing
    • Blockchain
    The Evolution Of Agriculture
    Neolithic 19th
    Century
    20th
    Century
    21st
    Century
    

    View Slide

15. Innovation From
    Disruptive Models
    

    View Slide

16. 2018 AgFunder Report
    $17 billion
    Ag and Food Tech
    Investment in 2018
    

    View Slide

17. I thought this was a blockchain talk?
    

    View Slide

18. Convergence
    Consumer Behavior
    Emerging Technology
    Disruptive Models
    Innovation
    

    View Slide

19. Blockchain In Food and Agriculture
    •Provenance
    •Traceability
    •Trust
    •Efficiency
    

    View Slide

20. Provenance
    Where is this product from?
    

    View Slide

21. View Slide

22. Traceability
    Where has this product been?
    

    View Slide

23. View Slide

24. View Slide

25. IBM Food Trust
    

    View Slide

26. Trust
    Can everyone trust the authenticity of what you are selling?
    

    View Slide

27. Consumers will
    pay 10-13% more
    

    View Slide

28. Efficiency
    Real-time data and transactions
    

    View Slide

29. View Slide

30. Case Studies
    

    View Slide

31. Bumble Bee Foods - Tuna
    

    View Slide

32. Walmart - Leafy Greens
    

    View Slide

33. Beefchain – Wyoming Beef
    

    View Slide

34. Sweetgreen - Produce
    

    View Slide

35. Tyson – Premium Beef
    

    View Slide

36. Cargill - Honeysuckle Turkey
    

    View Slide

37. Chinese - Beef
    

    View Slide

38. View Slide

39. California - Groundwater
    

    View Slide

40. Starbucks – Coffee Beans
    

    View Slide

41. Nestle - Milk
    

    View Slide

42. Questions?
    Andy Brudtkuhl
    https://agtech.email
    @abrudtkuhl
    

    View Slide