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Blockchain in the Food Chain

3d74d3c3e491cc73c5a1fabc7d6c882c?s=47 Andy Brudtkuhl
May 09, 2019
Technology
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130

Blockchain in the Food Chain

Case studies on blockchain usage in food value chains.

3d74d3c3e491cc73c5a1fabc7d6c882c?s=128

Andy Brudtkuhl

May 09, 2019
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Transcript

  1. Blockchain and the Food Chain Andy Brudtkuhl @abrudtkuhl Director of

    Emerging Technology National Pork Board
  2. None

  3. What is a blockchain? •It’s Just A Database •Distributed Ledger

    •Decentralized •Immutable •Encrypted
  4. None
  5. None
  6. None

  7. Public vs Private • Public • Ethereum • Bitcoin •

    Private / Permissioned • Hyperledger • IBM • Azure • AWS • R3 / Corda • Ripple
  8. None

  9. Why the food chain? Supply Chain Transparency

  10. $8.7 Trillion Dollar Market 2018 Plunkett Research

  11. Convergence Consumer Behavior Emerging Technology Disruptive Models Innovation

  12. Fueled By Consumer Behavior Consumers are willing to pay up

    to 13% more if their food is sustainable

  13. Powered By Technology

  14. Ag 1.0 • Transition to Ag • Domesticating Plants Ag

    2.0 • Manual Labor • Localized Ag 3.0 • Tractors / Machinery • Fertilizer • Modern Genetics • Globalized Ag 4.0 • AI/ML • IoT • Robotics • Gene Editing • Blockchain The Evolution Of Agriculture Neolithic 19th Century 20th Century 21st Century

  15. Innovation From Disruptive Models

  16. 2018 AgFunder Report $17 billion Ag and Food Tech Investment

    in 2018

  17. I thought this was a blockchain talk?

  18. Convergence Consumer Behavior Emerging Technology Disruptive Models Innovation

  19. Blockchain In Food and Agriculture •Provenance •Traceability •Trust •Efficiency

  20. Provenance Where is this product from?

  21. None

  22. Traceability Where has this product been?

  23. None
  24. None

  25. IBM Food Trust

  26. Trust Can everyone trust the authenticity of what you are

    selling?

  27. Consumers will pay 10-13% more

  28. Efficiency Real-time data and transactions

  29. None

  30. Case Studies

  31. Bumble Bee Foods - Tuna

  32. Walmart - Leafy Greens

  33. Beefchain – Wyoming Beef

  34. Sweetgreen - Produce

  35. Tyson – Premium Beef

  36. Cargill - Honeysuckle Turkey

  37. Chinese - Beef

  38. None

  39. California - Groundwater

  40. Starbucks – Coffee Beans

  41. Nestle - Milk

  42. Questions? Andy Brudtkuhl https://agtech.email @abrudtkuhl