familiarize you with the major players in Canadian e-commerce. Their mention here is not an endorsement from either myself, JMR, the city or nGen. Make no business decisions without doing your homework ﬁrst.
of web business models here. That is, sites that offer content for free and make money serving ads to the audience. Since we don’t want to be here until 9 PM, we’ll just talk traditional “money for products” commerce.
There’s narrative ﬂow which humanizes the ongoing story of the company 2. They’re posted at a regular interval (the size of the interval matters less than the consistency) 3. They’re of singular topics with clear structure (“Top 5 things...”)
the reputation and past clientele of the developer. No two sites are the same and custom costs will vary depending on what features you prioritize. Ask about best practices for nonstandard features. Promotional Material
inventory / shopping cart system you use as your business scales up. If you’re starting out, determine your appetite for risk. You may want to work on the reputation of the brand and go for a lower upfront cost system initially. Catalogue / Inventory
powerful than desktop computers and require design that is mobile-usable. This means Flash, sound, video and animation should only be used for accent, not navigation. Mouse-hover effects similarly won’t work on a touch interface.
(particularly if you’re logged in to your Google account at the time) is not necessarily what someone else sees. Your best measurement of success is actual metrics from your website, not anecdotal searching.