LinkedIn Secrets - Adam White @ EARN Bi-Regional Networking Conference 2011

These slides are from one of three presentations delivered on Thursday, September 22nd, 2011 at Luina Gardens in Stoney Creek, Ontario as part of the EARN Bi-Regional Networking Day conference for individuals in the Niagara and Hamilton employment industry.

This presentation was prepared and delivered by Adam White of JMR Logics in Niagara Falls, Ontario.

Transcript

1. These slides are from one of three presentations delivered on Thursday, September 22nd, 2011 at Liuna Gardens in Stoney Creek, Ontario as part of the EARN Bi-Regional Networking Day conference for individuals in the Niagara and Hamilton employment industry. This presentation was prepared and delivered by Adam White of JMR Logics in Niagara Falls, Ontario. Any images from the original presentation which may have been under copyright have been removed from this version. This presentation itself is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License. -Adam White
2. If you’re looking for the source of many of these ideas I’d suggest the following reading list: • “Crush It” by Gary Vaynerchuk • “The Thank You Economy” by Gary Vaynerchuk • “Unmarketing” by Scott Stratten • “The Whuffie Factor” by Tara Hunt • LinkedInfluence.com by Lewis Howes • “How to Win Friends & Influence People” by Dale Carnegie
3. As you know I consult and speak about social media and the Internet for a living and would love to talk to your company, organization, or industry group. Give me a call at 905-374-2878 or email me at adam@jmr.ca. Cheers! -Adam White http://www.jmr.ca http://about.me/adamwhite http://twitter.com/adamwhite http://ca.linkedin.com/in/adamvwhite
4. Bi-Regional Networking Day
6. Wait... What’s LinkedIn Again? ‣ The Professional Social NetworkIf the cocktail party’s on Twitter and the open house is on Facebook, LinkedIn’s the Chamber Business After 5.
7. Improve your search ranking ‣ LinkedIn’s internal search is pretty basic ‣ It can therefore be manipulated to your advantage
8. How does LinkedIn search work? ‣ By default LinkedIn searches by “Relevance”It’s highly effected by what keywords you have in your profile.
9. People search Li by profession, locale ‣ If you type in “Realtor Niagara” who comes up? Results are powerful as they also tell you how you’re connected
10. You want to show up for relevant keywords ‣ What are your keywords? Your profession, city, major skills ‣ Ranking highly matters. People don’t want #594, they want first page results.
11. How do you manage search rankings? ‣ Search is based on 5 key components of the profile. ‣ Keywords are worked into these 5 areas.
12. 1. Your headline ‣ Headline appears in search results below your name ‣ Be specific, “executive director” or “president” means nothing.
13. 2. Current Work Exp. ‣ Search terms are highlighted here when you search ‣ Don’t “stuff” keywords but make it comprehensive.
14. 3. Past Work Exp. ‣ Also shows up highlighted in search
15. 4. Summary ‣ Long form paragraphs ‣ Make it readable for humans but be mindful of keyword usage ‣ Great place to for geography, associations and skills.
16. 5. Specialties
17. Other things matter... ‣ # of connections ‣ # of recommendations ‣ Connections with the person searching
18. At least at the moment, this works instantly. Try it.
19. 1.Headline 2.Current work experience 3.Past work experience 4.Summary 5.Specialties LinkedIn Search Optimization
20. Your Public Profile Link ‣ Default URL for your profile is uglyhttp://ca.linkedin.com/pub/ brad-childs/21/955/18b ‣ http://ca.linkedin.com/in/ adamvwhite
21. Why change your URL? ‣ Shorter ‣ Easier to share ‣ Can be used in business contacts ‣ It’s the nice clean result you want to show up in Google
22. Shortcuts Are Dangerous ‣ Tools can automatically pull everything you post to Twitter or Facebook into your LinkedIn feed. ‣ Don’t do this. Auto-posting is not conversation!
23. Smart Shortcuts
24. Smart Shortcuts ‣ Use a multiple-account management tool like HootSuite or TweetDeck or Seesmic but ONLY if you swear not be evil. ‣ Think before cross posting.
25. Promote to Groups ‣ You are able to join up to 50 groups on LinkedIn. ‣ When you share a piece of content on LinkedIn you can push it out to Groups
26. Why share to groups? ‣ All members of the group will see the content in a summary email the next morning. ‣ Better than email lists since those are often less targeted.
27. ‣ The shared post is not sent to their LinkedIn inbox but their email inbox ‣ Better chance of getting around spam filters with LinkedIn than you are running your own mailing list. Why share to groups?
28. How to do it?
29. Write your update
30. Attach link & post
31. Click “Share”
35. Do this tactfully ‣ Don’t spam ‣ Post only to relevant groups. Don’t abuse a good thing or you’ll make people numb to your updates
36. What groups should I join?
37. Q&A