Addlium Case Studies

Check out Addlium Case Studies on Social Selling for B2B.

Addlium is a social selling agency for B2B companies. We connect the right people globally between businesses, build personal professional brands for C-Levels on LinkedIn and create content for them.

Due to our work, companies increase their brand visibility, improve industry authority and get more MQLs.

Transcript

1. Case studies addlium.com
2. Lead Generation for the German Motor Oil Manufacturer About the company Industry and products: Manufacturing ‒ engine oils and other car liquids Location: Germany Objectives: Find qualified leads to make long-term deals in particular countries/regions Project status: Completed What we do: created a LikedIn profile for the company’s Key Account Manager collect contacts of potential clients according to the ICP create personalised outreach messages reach target contacts out on the Key Account Manager’s behalf deliver interested contacts for further negotiations “Due to outsourcing lead generation service, we managed to reduce up to 20% of the time for our sales department on the research and primary leads processing and invest it directly in sales.” Artur Kolts, Export Manager at Duran Lubricants & Chemicals GmbH Read Full Reference 22 marketing qualified leads 1 week time till the first lead 41% conversion rate of invites acceptance (386 target contacts processed of which 153 added) Results in 4 months:
3. Social Selling on LinkedIn for the Ukrainian Furniture Manufacturer About the company Industry and products: Manufacturing - furniture fronts, doors, wall panels and other. Location: Ukraine Objectives: Find potential clients for bulk orders and increase brand awareness in the European market Project status: Completed What we do: provide their marketing and PR team with professional advising on content management on LinkedIn helped to clarify company’s ICP for B2B market collect decision-makers’ contact details in target countries helped to upgrade the CEO’s profile expand business network of the company’s CEO reach out target contacts with personalised scripts on the CEO’s behalf deliver marketing qualified leads for further processing “I honestly recommend Addlium to any Company that is looking for a contractor for personal branding and lead generation for entering the new markets through LinkedIn.” Maksym Rogozhyn, CEO at AGT Plus Read Full Reference 62 marketing qualified leads 3 times growth of Social Selling Index (from 16 to 54) 2,8 times growth of business network on LinkedIn (from 218 to 553 contacts) 29,4% conversion rate of invites acceptance (1,2k+ contacts invited of which 365 added) 14,5k+ brand impressions 283 content interactions + fully packed personal page on LinkedIn for the company’s CEO Results in 3 months:
4. Lead Generation for a Tech Event and Profile Packaging for the Ukrainian Innovative Furniture Manufacturer About the company Industry and products: Manufacturing - healthy workstations, electronically height-adjustable desks. Location: Ukraine Objectives: Arrange meetings with potential clients at the upcoming offline-event Project status: Completed What we do: provided their marketing team with professional advising on content management on LinkedIn helped to pack the CEO’s profile helped to clarify company’s ICP for B2B market collected a list of target contacts - attendees of the upcoming tech fair sent personalised invitations to meet in person at the fair on behalf of the company’s CEO arranged meetings with the potential clients at the event “Due to clear communication and transparent processes, we got what we wanted and even more.” Oleksandra Samokhina, CEO and Co-Founder at Tehnotable Read Full Reference 14 booked meetings 21% conversion rate of invites acceptance (402 contacts invited of which 84 added) 3 times increase in brand impressions (from 455 content views to 15 00+ ) R esul ts in 1 months:
5. Content for Corporate LinkedIn Page for the UK International Freight Forwarding Company About the company Industry and services: Import/Export, Customs Clearance, Freight Forwarding Location: the UK Objectives: Drive brand awareness and followers to the new company and service Project status: Ongoing What we do: maintain content strategy createcontent: texts and branded media posting on LinkedIn + crossposting on Facebook Our partnership with Addlium saved up to 20% of the time our business development team spent on running LinkedIn and Facebook. Peter Draper, Director SSO Logistics Ltd Read Full Reference 41k+ brand impressions 608 content interactions 8,5 times increase in post clicks (was 71 now 608) 292 new organic followers Results in 8 months:
6. “Addlium are easy to work with due to comprehensible processes and communication.” Alexander Nemirovsky, CEO of Global Transport Investments Read Full Reference LinkedIn Management for the Ukrainian Freight Forwarding Company About the company Industry and services: Logistics ‒ LTL/LCL, Freight Forwarding, Import/Export Location: Ukraine Objectives: Attract activity on company’s LinkedIn page Project status: Completed What we do: maintained content strategy created content: texts and branded media posted on LinkedIn + crossposted on Facebook 1k+ brand impressions 200+ content interactions + fully packed business page on LinkedIn Results in 2 months:
7. “Addlium provided me with a clear plan for content marketing and built an excellent lead generation process.” Vladyslav Kovalchuk, CEO of Valdis Logistics Read Full Reference Personal Branding and Lead Generation on LinkedIn for the US Freight Broker About the company Industry and services: Logistics ‒ Freight Brokerage Location: The US Objectives: Build a relevant business network and attract company awareness on LinkedIn, get qualified leads for further sales processing Project status: Ongoing What we do: upgraded the profile developed an ICP (ideal customer profile) maintain LinkedIn content strategy create content: texts and branded media post on LinkedIn collect contacts of potential clients according to the ICP create personalised outreach messages reach target contact out on the CEO’s behalf deliver interested contacts for further negotiations 17k brand impressions 224 content interactions Results in 8 months - personal brand: 23 marketing qualified leads 2 times growth of Social Selling Index (from 24 to 52) 2 times growth of business network on LinkedIn (from 525 to 1105 contacts) 19,8% conversion rate of invites acceptance (2,8k+ contacts invited of which 563 added) Results in 4 months - lead generation:
8. “I would like to say “Thank you” to the team for clear processes and professional work and gladly recommend Addlium for cooperation.” Artur Kolts, Export Manager at Duran Lubricants & Chemicals GmbH Read Full Reference Social Media Content Management for the German Motor Oil Manufacturer About the company Industry and products: Manufacturing ‒ engine oils and other car liquids Location: Germany Objectives: Improve brand awareness with the help of social media accounts, find marketing qualified leads to make long-term deals in particular countries/regions Project status: Ongoing What we do: maintain brand content strategy create content: texts and branded media post on LinkedIn + crosspost on Facebook and Instagram run paid promotions 190k+ content views 92k+ content views 664 content engagements 644k+ ad views 1k+ content engagements Results in 6 months: Facebook Instagram Advertising trends
9. “I would like to say “Thank you” to the team for clear processes and professional work and gladly recommend Addlium for cooperation.” Artur Kolts, Export Manager at Duran Lubricants & Chemicals GmbH Read Full Reference Social Media Content Management for the German Motor Oil Manufacturer About the company Industry and products: Manufacturing ‒ engine oils and other car liquids Location: Germany Objectives: Improve brand awareness with the help of social media accounts Project status: Ongoing What we do: maintain brand content strategy create content: texts and branded media post on Facebook and Instagram run paid promotions 200k+ content views 95k+ content views 247 content engagements 717 content engagements Results in 6 months: Facebook Instagram
10. “I can confidently say that you can fully rely on the Addlium team in terms of brand awareness and lead generation for your B2B company.” Alexander Nesterenko, CEO of OKS-Supply Read Full Reference Personal Branding and Lead Generation on LinkedIn for the US Retail Company About the company Industry and products: E-Commerce ‒ kitchen appliances Location: The US Objectives: Build a relevant business network and attract company awareness on LinkedIn, deliver marketing qualified leads for making deals and establishing partnerships Project status: Paused What we do: developed an ICP maintain content strategy for the company’s CEO LinkedIn profile create content: texts and branded media post on LinkedIn collect contacts of potential prospects according to the ICP created personalised outreach messages reach target contacts out on the CEO’s behalf deliver interested contacts for further negotiations 13 marketing qualified leads 10 points growth of SSI (from scratch to 44) 22,5% conversion rate of invites acceptance 5k+ brand impressions 1,6k+ contacts researched + fully packed personal page on LinkedIn for CEO time till the first lead 3 weeks R esul ts in 4 months:
11. “We are amazed by how the Addlium team managed to use their skills for an NGO.” Oleg Karpenko, Head of Partnerships at Come Back Alive Read Full Reference Assistance in International Partners Search for the Ukrainian NGO About the company Industry and services: Non-Profit Organisation, Help for Ukrainian Army Foundation Location: Ukraine Aims: Find foundations, private companies and individuals from abroad to establish partnerships for considerable and/or regular financial support, i.e. driving costs for foundation Project status: Ongoing What we do: create and update target partners profiles maintain a personal brand content strategy create and post content on LinkedIn collect contacts of potential partners create personalised outreach messages reach target contacts out on the foundation’s Head of Partnerships behalf 22 marketing qualified leads 2 times growth of Social Selling Index (from 30 to 60) 3,6 times growth of business network on LinkedIn (from 345 to 1252 contacts) 22,5% conversion rate of invites acceptance (3,7k+ contacts invited of which 753 added) 120k+ brand impressions Results in 4 months:
12. “They do an excellent job, are always in touch and ready to help, and offer acceptable rates.” Taisiia Pidmurniak, Founder at PITAYA Read Full Reference Social Selling for the Ukrainian Innovative Swimwear Manufacturer About the company Industry and products: Manufacturing - innovative SPF swimwear. Location: Ukraine Objectives: Find potential clients for bulk orders and increase brand awareness in the worldwide market Project status: Ongoing What we do: provide their marketing team with professional advising on content management on LinkedIn helped to clarify company’s ICP for B2B market collect decision-makers’ contact details in target countries helped to create the Founder’s profile expand business network for the company’s Founder reach out target contacts with personalised scripts on the Founder’s behalf deliver marketing qualified leads for further processing 15 marketing qualified leads 1,5 times growth of Social Selling Index (from 19 to 30) 24,3% conversion rate of invites acceptance (651 contacts invited of which 158 added) 4k+ brand impressions + fully packed personal account for the company’s Founder and corporate page on LinkedIn Results in 3 months:
13. “The company offers high-quality services of lead generation for B2B businesses. We are very satisfied with their service and sales strategies, which help us to grow our business.” Natalia Tovbas, CEO at Headway School of English Lead Generation for the Corporate English Courses About the company Industry and services: Private school of English Location: Ukraine Objectives: Find corporate clients in IT and Manufacturing Project status: Completed What we do: provided their marketing team with professional advising on content management on LinkedIn helped to pack the CEO’s and corporate profiles helped to clarify company’s ICP for B2B market collected contact details of decision makers in target industries according to the ICP reach out target contacts with personalised scripts on the CEO’s behalf deliver marketing qualified leads for further processing 13 marketing qualified leads 2 times growth of Social Selling Index (from 31 to 59) 2,8 times growth of business network on LinkedIn (from 315 to 757 contacts) 28% conversion rate of invites acceptance (1k+ contacts invited of which 339 added) + fully packed personal account for the company’s Founder and corporate page on LinkedIn Results in 4 months:
14. “I can definitely recommend them as a team with a systematic approach and understanding of the processes.” Tetiana Mykhasko, Head of Sales and Marketing at C-Job Nikolaev Read Full Reference Lead Generation for an International Marine Engineering Company About the company Industry and services: Maritime Engineering Location: Ukraine Objectives: Find potential partners who need to outsource naval designing and engineering services Project status: Ongoing What we do: helped to clarify company’s ICP for B2B market provided their marketing team with professional advising on content management on LinkedIn upgraded the LinkedIn profile of the Head of Sales and Marketing collected the database of decision makers in target industries according to the ICP reach out target contacts with personalised scripts on the behalf of the Head of Sales and Marketing  delivered marketing qualified leads for further processing 15 marketing qualified leads 3 weeks time till the first leads 2,2 times growth of Social Selling Index (from 26 to 57) 2,4 times growth of business network on LinkedIn (from 324 to 775 contacts) 33,3% conversion rate of invites acceptance (1300+ contacts invited of which 432 added) + fully packed personal profile for the company’s Head of Sales and Marketing on LinkedIn Results in 4 months:
15. Business Network Expansion on LinkedIn for the CEO of the UK Transport Company About company Industry and services: Logistics ‒ Transportations and Warehousing Location: the UK Objectives: Expand business network and improve personal branding Project status: Ongoing What we do: applied improvements for the LinkedIn profile advised on content for personal page clarified an ICP collect decision-makers’ contact details according to the ICP expand business network of the company’s CEO reach out target contacts with personalised welcome messages on the CEO’s behalf for further communication do organic activities on the client’s behalf - liking and commenting of the thematic posts request personal recommendations from current clients 1,3 times growth of business network on LinkedIn (from 2575 to 553 contacts) 29,6% conversion from the inbound requests (1900+ contacts invited of which 570 contacts added) 116 weekly profile views on average 128 weekly search appearances on average Results in 2 months: