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Developers are Experience Designers

Developers are Experience Designers

The people who use the products we build will never differentiate between design and the technology. As team members we tend to look at our projects through only one lens, and in turn lose sight of the bigger picture. Lets talk about breaking down these silos and what each role plays in creating products that deliver the experience users deserve.

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Ryan Nicholson

April 26, 2012
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Transcript

  1. DEVELOPERS ARE EXPERIENCE DESIGNERS (AND DON’T EVEN KNOW IT)

  2. Hi! I’m Ryan Nicholson AestheticRain.com - @RyanDNicholson

  3. DISCLAIMER I’M NOT A STRONG DEVELOPER

  4. I’M A DESIGNER, WE’RE WEIRD

  5. BUSINESS REPS ARE ANNOYING

  6. ANGRY DEVELOPER DEVELOPERS ARE SCARY

  7. MOST PRODUCTS SUCK

  8. EXCEPT YOURS... YOURS ARE AWESOME DON’T HURT ME

  9. IF WE’RE SUCH EXPERTS WHY DO THEY SUCK?

  10. WE’RE DISCONNECTED

  11. WEB DESIGNER USERS

  12. PROJECT MANAGERS STRATEGISTS DESIGNERS DEVELOPERS ETC. ETC. ETC. USERS

  13. “A beef filet cooked for 15 hours by 30 different

    cooks doesn’t necessarily taste better than a cheeseburger” OLIVER REICHENSTEIN
  14. THIS IS NOT A PRODUCT

  15. NEITHER IS THIS

  16. NOT EVEN CLOSE

  17. PEOPLE DON’T KNOW OR CARE

  18. IT’S WHAT PEOPLE EXPERIENCE

  19. WE HAVE DIFFERENT ROLES AND TEND TO WEAR BLINDERS

  20. WE DO OUR JOB AND PASS IT ON

  21. THIS CREATES SILOS OF SKILL SETS WHICH CAUSE GAPS IN

    PRODUCTION
  22. Maker Thinker Creative Analytical

  23. A LOSS OF VALUE IN WHAT OTHERS DO ANGRY DEVELOPER

  24. GAPS IN PRODUCTION = GAPS IN EXPERIENCES

  25. WE DO THE TASKS WE’RE GIVEN BY THOSE WE REPORT

    TO
  26. “THE CODE WORKS, GOOD JOB” ENGINEERING

  27. “THE CODE WORKS, BUT THE WORKFLOW SUCKS HOW CAN WE

    FIX IT?” UX TEAM
  28. THE EASY WAY IS NEVER THE RIGHT WAY

  29. EVERYONE MUST OWN THE EXPERIENCE

  30. DESIGNERS HAVE A OFFENSIVE ROLE

  31. DEVELOPERS ARE ON THE FRONT LINES

  32. FIRST TO USE THE ACTUAL PRODUCT

  33. FIRST TO DISCOVER ERRORS

  34. FIRST TO RECOGNIZE DESIGN GAPS

  35. FIRST TO FIND PERFORMANCE ISSUES

  36. FIRST TO LOCATE SECURITY RISKS

  37. DEVELOPERS PLAY A HUGE ROLE IN THE FINAL EXPERIENCE AND

    SHOULD PLAY A BIGGER PART IN THE DESIGN PROCESS
  38. DESIGNERS NEED A FUNCTIONAL UNDERSTANDING OF DEVELOPMENT (WE COULD ARGUE

    THIS TOPIC FOR DAYS)
  39. HOWEVER, EVERYONE NEEDS A FUNDAMENTAL UNDERSTANDING OF DESIGN

  40. “Form follows function - that has been misunderstood. Form and

    function should be one, joined in a spiritual union” FRANK LLOYD WRIGHT
  41. SO NOW I’M AN EXPERIENCE DESIGNER? CRAP NOW WHAT?

  42. None
  43. DESIRABILITY USABILITY USEFULNESS

  44. USABILITY USEFULNESS &

  45. GET OUT OF THE OFFICE EVALUATE AND BE INSPIRED USABILITY

    USEFULNESS
  46. TALK TO PEOPLE UNDERSTAND YOUR USERS USABILITY USEFULNESS

  47. RECOGNIZE QUALITY DESIGN MAKE NOTE OF GREAT THINGS USABILITY USEFULNESS

  48. DO WHAT THEY DO PUT YOURSELF IN THEIR SHOES USABILITY

    USEFULNESS
  49. BECOME T SHAPED

  50. “Having a principal skill that describes the vertical - but

    can branch into other skills and do them well” TIM BROWN
  51. None
  52. LOGIC ENGINEERING FUNCTIONALITY TECHNOLOGY DRIVEN

  53. LOGIC ENGINEERING FUNCTIONALITY TECHNOLOGY DRIVEN DEVELOPMENT USABILITY USEFULNESS EXPERIENCE DRIVEN

  54. LOGIC ENGINEERING FUNCTIONALITY DEVELOPMENT USABILITY USEFULNESS EXPERIENCE DRIVEN

  55. WE ALL HAVE A DIFFERENT “T” USE THEM TO FILL

    GAPS IN PRODUCTION
  56. EVERYONE PROTOTYPES THINK IN THE CONTEXT OF THE FINAL PRODUCT

  57. BREAK DOWN SILOS FRAME TASKS AROUND THE USER’S EXPERIENCE

  58. CREATE A COMMON LANGUAGE ENCOURAGE MORE COLLABORATION

  59. CREATE SKILL OVERLAP AMONG TEAMS

  60. Maker Thinker Creative Analytical

  61. Maker Thinker Creative Analytical

  62. THIS ISN’T EASY

  63. THIS EXPECTS MORE OUT OF PEOPLE AND PUSHES THEM OUT

    OF THEIR COMFORT ZONES
  64. TALK WITH OTHER TEAM MEMBERS LEARN THEIR SKILLS AND SHARE

    YOUR KNOWLEDGE
  65. BE ABLE TO DESIGN SOMETHING ALMOST AS WELL AS YOU

    CAN BUILD IT
  66. IT’S NO LONGER OK TO “NOT KNOW” EVEN WORSE TO

    NOT CARE
  67. ULTIMATELY WE’RE BUILDING FOR PEOPLE LETS START THINKING THAT WAY

  68. TIME TO KICK SOME A** Ryan Nicholson - AestheticRain.com -

    @RyanDNicholson