10 Years of iPhone - A Developer's Perspective

Let us take a small trip back in time. It is 2006. George W. Bush is president of the United States, and there are wars raging in quite a few countries in the middle east. There were rumors of an upcoming financial crisis. People were getting excited about the possibility of a rather unknown black senator called Barack Obama becoming president. And Apple was rumored to be ready to unveil a new cell phone.

This talk will take us back to 2006 to understand the world of software development back then, and to realize how much it has changed, for the best or, in some cases unfortunately, for the worst.

The speech of this presentation is available:
https://akos.ma/blog/12-years-of-iphone-a-developers-perspective/

Transcript

1. 10 Years of iPhone A Developer's Perspective
6. “When the Mac first came out, Newsweek asked me what I (thought) of it. I said: Well, it’s the first personal computer worth criticizing."
7. "So at the end of the presentation, Steve came up to me and said: Is the iPhone worth criticizing? And I said: Make the screen five inches by eight inches, and you’ll rule the world.”
10. OS X
11. Objective-C
12. WWDC 2007
13. Web Apps
17. iPhone • 128 MB RAM • 4 to 16 GB • 32-bit CPU • 412 MHz • 2.0 MP rear camera
18. … the iPhone didn't support 3G, it didn't support multitasking, it didn't support 3rd party apps, you couldn't copy or paste text, you couldn't attach arbitrary files to emails, it didn't support MMS, it didn't support Exchange push email, it didn't have a customizable home screen…
24. Official SDK Announcement
25. 2007 2008 2009 2010 2011 AAPL 12.25 Revenue 24 iPods 52 Macs 7 iPhone 1.1
27. iPhone SDK
30. WWDC 2008 Sold out in two months (first time!)
31. "…in the first 95 days, 250,000 people downloaded the iPhone SDK. 25,000 developers applied, and 4,000 were admitted in the program."
33. iPhone OS 2.0 1/2 • Interface Builder was a separate application from Xcode 3 • No Instruments • No ARC: retain, release and autorelease were our friends! • No IBOutletCollection • No Storyboards • No Auto Layout
34. iPhone OS 2.0 2/2 • No Gesture recognizers • No Map views • No Unit testing (OCUnit / SenTest did not work with iPhone apps back then) • No Nitro JS engine • No Pull-to-refresh
35. [UIImage imageNamed:]
36. iPhone 3G • Same specs as first iPhone • 3G • GPS
38. F***ing NDA
40. Dow Jones Crash
41. iPhone Conference in Geneva
44. 2007 2008 2009 2010 2011 AAPL 12.25 19.34 Revenue 24 32 iPods 52 54 Macs 7 9 iPhone 1.1 11.6
45. Cumulated iPhone sales: 12.7 M 13'000 Apps in the App Store
52. WWDC 2009 Sold out in one month
53. New Frameworks • MapKit.framework • CoreData.framework • ExternalAccessory.framework • GameKit.framework • MessageUI.framework • StoreKit.framework
54. iPhone 3GS • 256 MB RAM • 600 MHz CPU • 3 MP rear camera with video • Up to 32 MB storage
55. Officially supported until February 14th, 2014
57. 2007 2008 2009 2010 2011 AAPL 12.25 19.34 12.88 Revenue 24 32 36.5 iPods 52 54 54 Macs 7 9 10.3 iPhone 1.1 11.6 20.7
58. Cumulated iPhone sales: 33.4 M 100'000 Apps in the App Store
62. iPhone OS 3.2 • Gesture Recognizers • Universal Apps
65. "Thoughts About Flash"
66. Clause 3.3.1
69. WWDC 2010 Sold out in 8 days
70. iPhone OS ➡ iOS
71. New, New, New • Xcode 4 • ARC • Objective-C Blocks • Grand Central Dispatch • Core Text • Multitasking • Retina Displays (@2x) • iAd
72. New Frameworks: • CoreMotion.framework • AssetsLibrary.framework • CoreTelephony.framework • CoreText.framework • EventKit.framework • EventKitUI.framework • MobileCoreServices.framework • QuickLook.framework • iAd.framework
73. New Features: • FaceTime • App folders • Retina display • Support for iPad • Game Center
74. iPhone 4 • A4 SoC • 32-bit CPU • 1 GHz • 512 MB RAM • Up to 32 MB storage • 0.3 MP front camera • 5 MP back camera
75. Supported until iOS 7.1.2 June 30, 2014
79. Open Source • ASIHTTPRequest • JSONKit • InAppSettingsKit
80. "App" Word of the Year
84. 300'000 activations/day
85. 2007 2008 2009 2010 2011 AAPL 12.25 19.34 12.88 27.44 Revenue 24 32 36.5 65.2 iPods 52 54 54 50 Macs 7 9 10.3 13.6 iPhone 1.1 11.6 20.7 40 iPad 7.5
86. Cumulated iPhone sales: 73.5 M 300'000 Apps in the App Store
88. Mac App Store
91. Lodsys
94. WWDC 2011 Sold out in 12 hours
95. iOS 5 1/2 • Siri (only on the iPhone 4S) • The new Notification Center • iMessages • Newsstand • Reminders • Twitter integration
96. iOS 5 2/2 • Music application (formerly the "iPod" application) • Users can use the volume button to take pictures • Rich text formatting in mail messages • New basic photo editing features in Photos • Safari Reader mode • iCloud (replacing Mobile Me)
97. New Frameworks • Accounts.framework • CoreBluetooth.framework • CoreImage.framework • GLKit.framework • NewsstandKit.framework • Twitter.framework
99. iAd 500'000 ➡ 300'000
100. HP shuts off WebOS
101. iPhone 4S • No tethering • Apple A5 SoC • 32-bit CPU 1 GHz • 0.3 MP front camera • 8 MP rear camera • Up to 64 GB storage
102. CocoaPods
103. Steve Jobs
105. 2007 2008 2009 2010 2011 AAPL 12.25 19.34 12.88 27.44 48.47 Revenue 24 32 36.5 65.2 108.3 iPods 52 54 54 50 42 Macs 7 9 10.3 13.6 16.7 iPhone 1.1 11.6 20.7 40 72 iPad 7.5 32
106. Cumulated iPhone sales: 146 M Cumulated iPad sales: 40 M 500'000 Apps in the App Store
110. iAd 300'000 ➡ 100'000
114. WWDC 2012 Sold out in 1h 43m
115. iOS 6 • Maps • Passbook • Social network integration • FaceTime through cellular
116. New Frameworks • AdSupport.framework • MediaToolbox.framework • PassKit.framework • Social.framework
118. iPhone 5 • New screen size • Dual core 32-bit CPU • 1.3 GHz • 1 GB RAM • 1.2 MP front camera • 8 MP rear camera • Up to 64 GB storage • LTE (aka "4G")
119. Oldest device still supported (until iOS 10.3.1)
123. Retina MacBook Pro
124. 30-pin Apple Dock ➡ Lightning Connector
125. 2012 2013 2014 2015 2016 AAPL 65.21 Revenue 156.5 iPods 35 Macs 18 iPhone 125 iPad 58
126. Cumulated iPhone sales: 271 M Cumulated iPad sales: 98 M 700'000 Apps in the App Store
130. minimaluminism
134. WWDC 2013 Sold out in 71s
135. iOS 7 • New "flat" UI idiom • New notification center • New apps • New, new, new…
137. New Frameworks • GameController.framework • JavaScriptCore.framework • MultipeerConnectivity.framework • SafariServices.framework • SpriteKit.framework
138. New, New, New 1/2 • The new NSURLSession family of classes • Support for iBeacons • The new [NSData base64EncodedStringWithOptions:] method, • The new @import syntax for importing modules or frameworks • The CMStepCounter class for counting steps • The MKGeodesicPolyline class
139. New, New, New 2/2 • The default hiding of MAC addresses by the operating system for privacy purposes • The support for reading QR codes through AVMetadataObjectTypeQRCode • Smile detection through CIFaceFeature • Text-to-speech through AVSpeechUtterance • The new Text Kit built upon Core Text • Dynamic Type
140. Helvetica ➡ Helvetica Neue
141. iAd 100'000 ➡ 50
143. iPhone 5S • 64-bit dual core CPU • 1 GB RAM • Apple M7 Motion Sensor • Up to 64 GB storage • Touch ID • Gold!
144. iPhone 5C • Same as the iPhone 5 • Cheaper • Up to 32 GB storage • 32-bit CPU at 1 GHz
145. iPad Air
146. 78% devices running iOS 7 December
147. 2012 2013 2014 2015 2016 AAPL 65.21 65.07 Revenue 156.5 171 iPods 35 26 Macs 18 16.5 iPhone 125 150 iPad 58 71
148. Cumulated iPhone sales: 421 M Cumulated iPad sales: 169 M 1'000'000 Apps in the App Store
150. static OSStatus SSLVerifySignedServerKeyExchange(SSLContext *ctx, bool isRsa, SSLBuffer signedParams, uint8_t *signature, UInt16 signatureLen) { OSStatus err; ... if ((err = SSLHashSHA1.update(&hashCtx, &serverRandom)) != 0) goto fail; if ((err = SSLHashSHA1.update(&hashCtx, &signedParams)) != 0) goto fail; goto fail; if ((err = SSLHashSHA1.final(&hashCtx, &hashOut)) != 0) goto fail; ... fail: SSLFreeBuffer(&signedHashes); SSLFreeBuffer(&hashCtx); return err; } Source: Wikipedia
153. WWDC 2014 Lottery System
155. iOS 8 Biggest Release
156. New Frameworks 1/3 • AVKit.framework • Accelerate.framework • AudioToolbox.framework • CloudKit.framework • CoreAudioKit.framework • CoreAuthentication.framework
157. New Frameworks 2/3 • HealthKit.framework • HomeKit.framework • LocalAuthentication.framework • Metal.framework • NetworkExtension.framework • NotificationCenter.framework
158. New Frameworks 3/3 • Photos.framework • PhotosUI.framework • PushKit.framework • SceneKit.framework • WebKit.framework
162. iPhone 6 iPhone 6 Plus • Bigger screen sizes • Apple A8 SoC • Dual core 64-bit CPU • 1.4 GHz • Up to 128 GB of storage • 1 GB of RAM • 8 MP rear camera capable of 1080 HD video
166. 65% of devices running iOS 8 December
167. Carthage
169. 2012 2013 2014 2015 2016 AAPL 65.21 65.07 71.51 Revenue 156.5 171 183 iPods 35 26 14 Macs 18 16.5 19 iPhone 125 150 169 iPad 58 71 67
170. Cumulated iPhone sales: 590 M Cumulated iPad sales: 237 M 1.3 M Apps in the App Store
172. Swift, Swift, Swift
175. WWDC 2015 Lottery, remember?
176. Swift ➡ Open Source
178. Helvetica Neue ➡ San Francisco
181. iPhone 6S iPhone 6S Plus • Apple A9 SoC • Dual-core 64-bit CPUs • 1.85 GHz • 2 GB RAM • Up to 128 GB storage • 12 MP rear camera ➡ 4K video • 3D Touch
183. iPad Pro • 12" screen • Apple A9X SoC • Dual-core 64-bit CPU • 2.26 GHz • Up to 128 GB storage • 4 GB RAM • 8 MP rear camera
188. 75% of devices running iOS 9 December
190. 2012 2013 2014 2015 2016 AAPL 65.21 65.07 71.51 117.16 Revenue 156.5 171 183 234 Macs 18 16.5 19 20.5 iPhone 125 150 169 231 iPad 58 71 67 54
191. Cumulated iPhone sales: 821 M Cumulated iPad sales: 291 M 1.8 M Apps in the App Store
193. Apple shuts off iAd
194. 1 Billion
195. iPhone SE 9.7" iPad Pro
201. Swift 3 Xcode 8
203. New Features 1/2 • Customize notifications • iMessage apps • Siri framework • Custom content in Maps • CallKit framework for VoIP apps • SFSpeechRecognizer
204. New Features 2/2 • True Tone display • Core Spotlight and CSSearchQuery class • Copy-pasting between devices • New app extensions: Call Directory, Intents, Intents UI, Messages, Notification Content, Notification Service, and Sticker Pack. • New Photo capture API: AVCapturePhotoOutput
206. Apple Pay
208. iPhone 7 iPhone 7 Plus • Apple A10 Fusion SoC • Quad-core 64-bit CPUs • 2.34 GHz • 2 or 3 GB of RAM • Up to 256 GB of storage • 12 MP rear camera capable of 4K video • 7 MP front camera
209. No headphone jack
210. Courage
212. Mozilla shuts off Firefox OS
213. 75% of devices running iOS 10 December
214. 2012 2013 2014 2015 2016 AAPL 65.21 65.07 71.51 117.16 97.34 Revenue 156.5 171 183 234 215 Macs 18 16.5 19 20.5 18.5 iPhone 125 150 169 231 212 iPad 58 71 67 54 45.5
215. Cumulated iPhone sales: 1.03 B Cumulated iPad sales: 337.5 M 2.1 M Apps in the App Store (1 M for iPad)
219. iOS 10.3.1
220. iOS 10 installed in 90% of devices
221. Oldest device supported: iPhone 5 (2012)
222. App Store Blues
223. "You also need to acknowledge that you’ve marked your work as being essentially worthless, and that it’ll be discarded just as quickly. Your most vocal supporters will turn on you the minute you ask for more money (remember the extra levels for Monument Valley?)."
224. WWDC 2017 No more in San Francisco
225. Swift 4? (no ABI !) iOS 11? watchOS 4? tvOS 11? macOS 10.13?
228. AAPL ➡ 146 USD 1.16 B iPhones sold 360 M iPads sold
231. 1.5 Billion iOS Devices Sold (not counting iPod touch devices!)
232. Source: guerrilla-innovation.com
233. What is next?
234. Thanks @akosma