#seoaudits by @aleyda from @orainti Higher SEO maturity across most profitable industries The evolution of Websites Tech Stack (JS) Growing competition and barriers to entry
#seoaudits by @aleyda from @orainti Shift and sophistication in user search behavior Search algorithm and presentation improvements Better user search experience and quality required to rank
#seoaudits by @aleyda from @orainti More resources to invest in bigger companies but high bureaucracy to implement More flexibility to implement in smaller companies but lower resources More complexity to manage SEO project execution
#seoaudits by @aleyda from @orainti https://twitter.com/aleyda/status/1415224977113165827 I asked about the most damaging issues that negatively affected results
#seoaudits by @aleyda from @orainti https://twitter.com/aleyda/status/1415224977113165827 The top were the lack of investment, patience, support, and approval for execution
#seoaudits by @aleyda from @orainti https://twitter.com/aleyda/status/1415224977113165827 Which also force SEO to work in a “silo” or as an afterthought
#seoaudits by @aleyda from @orainti But in the end, we are the ones who suffer the most and get the blame for the lack of SEO results #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti #seoaudits by @aleyda from @orainti Make your SEO audits solutions focused to develop action driven recommendations
#seoaudits by @aleyda from @orainti SEO checklists are great to remember validations but don’t replace recommendations HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING
#seoaudits by @aleyda from @orainti Recommendations should explain what causes and how issues are found, as well as how to fix them Errors URLs
(4xx, 5xx) Redirected URLs
(301s, 302s) Canonicalized URLs Noindexed URLs … … WHAT CAUSE THEM? HOW THEY’RE FOUND? PLATFORM BUG NOT SET RULES … LINKING PAGES XML SITEMAPS … HOW TO FIX THEM AFFECTED URLS
#seoaudits by @aleyda from @orainti Describe how each SEO issue is generated across different scenarios, segmenting per area/page type Type A Type B Scenario 1
#seoaudits by @aleyda from @orainti Should 301 Redirect Links to Should link instead Show the ideal state of the identified issues vs. the existing ones for each scenario with screenshots
#seoaudits by @aleyda from @orainti Provide examples of how the recommendations are already implemented by competitors successfully vs #seoaudits by @aleyda from @orainti
#seoaudits by @aleyda from @orainti PAGES OF X TYPES THAT ARE CANONICALIZED TO OTHERS TO WHAT PAGES DO THEY CANONICALIZE? FROM WHAT PAGES ARE THEY LINKED? Do these URLs need to be canonicalized to others? Do these canonicalized URLs need to be linked from these pages? If so, do these links need to be crawlable? Are they canonicalizing to the relevant indexable URLs? Are the links followed? Attach the identified data segmented by scenario,
#seoaudits by @aleyda from @orainti COMMUNICATION SOFTWARE COMPANY INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS INCREASE 400% TRAFFIC TO MID-BOTTOM OF THE FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-BOTTOM OF THE FUNNEL QUERIES TARGETED BY SOFTWARE LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR PAGES OF COMMS SOFTWARE FOR REMOTE PROFESSIONALS …. 1. YOU’RE TRYING TO GET THIS 2. TO OBTAIN THIS! Biz Goals
[What Decision Makers care About] SEO goals
[What SEOs care about] Start by establishing top-to-down SEO goals for your process that connect with your business ones
#seoaudits by @aleyda from @orainti INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS …. TOP-TO-DOWN SEO GOALS SEO goals
[What SEOs care about] TOP-TO-DOWN CONTENT GOALS INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT ORGANIC SEARCH TRAFFIC BY 250% INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-BOTTOM OF THE FUNNEL QUERIES TARGETED BY SOFTWARE LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR PAGES OF COMMS SOFTWARE FOR REMOTE PROFESSIONALS IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT SOCIAL TRAFFIC BY 50% Content goals
[What the Content team cares about] …. IMPROVE KEY REMOTE WORK USER JOURNEY CONTENT ENGAGEMENT BY 50% Biz Goals
[What Decision Makers care About] They will allow you to easily get decision-makers
#seoaudits by @aleyda from @orainti INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS …. TOP-TO-DOWN SEO GOALS GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-BOTTOM OF THE FUNNEL QUERIES TARGETED BY SOFTWARE LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR PAGES OF COMMS SOFTWARE FOR REMOTE PROFESSIONALS As well as to connect each SEO action to goals, allowing to focus on impact and show its importance 1. RECOMMENDATIONS TO IMPROVE X WHY IS IT IMPORTANT? HOW DOES IT AFFECT THE SITE RANKINGS? WHERE HAS BEEN FOUND AND IS GENERATED? Screens hot SCENARIO 1 HOW CAN IT BE FIXED? Screens hot SCENARIO 1 Screens hot SEO Effect Affected Areas Business Importance Optimization Status Execution Difficulty Required resources Priority High Paginations Medium Low Low Technical High 1. WILL HELP TO ACHIEVE THIS 2. TO OBTAIN THIS
#seoaudits by @aleyda from @orainti Advanced Web Ranking As well as how much it would cost to bring those same visits running paid search ads, and if nothing is done
#seoaudits by @aleyda from @orainti You can use tools like AWR or Forecast Forge to develop your rankings, traffic & conversions forecast https://www.forecastforge.com/
#seoaudits by @aleyda from @orainti Can’t tie a recommendation to a SMARTER SEO goal? It’s a non-problem and shouldn’t be prioritized then INCREASE 150% SALES FOR COMMUNICATION SOFTWARE BY REMOTE PROFESSIONALS INCREASE 300% TRAFFIC & 50% CONVERSIONS OF MID-BOTTOM OF THE FUNNEL CONTENT OF COMMUNICATION SOFTWARE FOR REMOTE WORKERS …. TOP-TO-DOWN SEO GOALS GROW 250% ORGANIC SEARCH TRAFFIC TO COMMS SOFTWARE LISTINGS, COMPARISONS, REVIEWS AND PRODUCTS PAGES TAKE INTO TOP 3 POSITIONS OF CURRENT TOP 10 FOR MID-BOTTOM OF THE FUNNEL QUERIES TARGETED BY SOFTWARE LISTINGS AND COMPARISONS PAGES
TAKE INTO TOP 10 PILLAR PAGES OF COMMS SOFTWARE FOR REMOTE PROFESSIONALS 1. RECOMMENDATIONS TO IMPROVE X WHY IS IT IMPORTANT? HOW DOES IT AFFECT THE SITE RANKINGS? WHERE HAS BEEN FOUND AND IS GENERATED? Screens hot SCENARIO 1 HOW CAN IT BE FIXED? Screens hot SCENARIO 1 Screens hot SEO Effect Affected Areas Business Importance Optimization Status Execution Difficulty Required resources Priority High Paginations Medium Low Low Technical High 1. WILL HELP TO ACHIEVE THIS? 2. TO OBTAIN THIS? X
#seoaudits by @aleyda from @orainti Show also the impact on the bottom line comparing unoptimized pages performance vs optimized ones SHOW HOW YOU’RE LOSING MONEY WITH NON-OPTIMIZED CATEGORIES COMPARING WITH OPTIMIZED ONES Google Analytics
#seoaudits by @aleyda from @orainti #seoaudits by @aleyda from @orainti Prioritize your SEO recommendations based on impact and effort, starting with SEO low- hanging fruits
#seoaudits by @aleyda from @orainti The affected areas The SEO effect The business importance Current optimization Required resources Known restrictions Scope IMPACT DIFFICULTY The impact and difficulty will be relative, connected
to the site goals and complexity of implementation
#seoaudits by @aleyda from @orainti IMPACT EFFORT 1.
To Assess
& Prioritize 2.
To Assess
& Prioritize Assess and prioritize based on your own project status, goals and restrictions/requirements Recommendation Impact [0-10] Effort [0-10] To Prioritize Higher Medium impacting with high effort 6 4 12 Low impacting with high effort 4 4 8 Low impacting with very high effort 4 2 6 Very low impacting with very high effort 2 2 4
#seoaudits by @aleyda from @orainti https://www.aleydasolis.com/en/search-engine-optimization/seo-product-triangle/ Prioritize the task with the biggest overall impact on the business beyond SEO
#seoaudits by @aleyda from @orainti https://www.slideshare.net/chr156r33n/how-to-construct-your-own-seo-a-b-split-tests-for-free You can also create your own SEO A/B Split Tests for Free by using Google Tag Manager as Chris shows here
#seoaudits by @aleyda from @orainti Rankings, Keyword & Competition Research Content Audit T echnical Audit Link Popularity Audit SEO Strategy & Prioritized SEO Roadmap Initial SEO Analysis for an SEO Process Parallel Low Hanging Fruit Assessment Low Hanging Fruit SEO Opportunities Assessment SEO Roadmap Implementation Low Hanging Fruit SEO Recommendations Low Hanging Fruit SEO Implementation Week 1 Week 2 Week 3 Week 4 Week 5 SEO
Process Goals These are strategy agnostic SEO opportunities that can be done in parallel to the initial SEO analysis
#seoaudits by @aleyda from @orainti Non-Relevant Term for your Site Poor SERPs CTR Relevant Term for your Site Non-Relevant Ranked Page Lack of content to be created to effectively address the query Non-Relevant / Unattractive Titles and Meta Descriptions to Optimize Relevant Ranked Page SERP features inclusion that you’re not leveraging but could SERP features inclusion that you’re not leveraging but can’t use More ads inclusion that lowers CTR Search intent satisfied directly in search results, generating a non-click Content Cannibalization to fix between many similar/relevant pages High Priority
Medium Priority
No Priority For example, improving the CTR of top-ranked
#seoaudits by @aleyda from @orainti RYTE, SEOTESTING Establishing initial and recurrent validations to always identify these easy-to-address issues in parallel
#seoaudits by @aleyda from @orainti Mitigate client or decision maker impatience towards results Show value of SEO implementation to gain further support Minimize concerns of complex implementations starting with easiest actions Establish a good coordination base for more complex implementation later on This doesn’t only allow you to achieve results faster but helps to address some of the big SEO challenges
#seoaudits by @aleyda from @orainti https://www.slideshare.net/aleydasolis/seo-low-hanging-fruit-identifying-high-impact-opportunities-fast-seoforukraine I share more about it in this presentation, with methods to identify & address them
#seoaudits by @aleyda from @orainti HTTPS://WWW.IPMA.WORLD/5WS-1H-A-TECHNIQUE-TO-IMPROVE-PROJECT-MANAGEMENT-EFFICIENCIES/ Start by establishing the 5Ws (and the H) for each of your SEO recommendations
#seoaudits by @aleyda from @orainti Use them to describe and develop the actions for each SEO recommendations, making them actionable & clear WHAT IS IT ABOUT WHY IS IT IMPORTANT HOW IT SHOULD BE IDEALLY WHO SHOULD IMPLEMENT WHERE HAS IT BEEN FOUND 1. RECOMMENDATIONS TO IMPROVE X WHY IS IT IMPORTANT? HOW DOES IT AFFECT THE SITE RANKINGS? WHERE HAS BEEN FOUND AND IS GENERATED? Screens hot SCENARIO 1 HOW CAN IT BE FIXED? Screens hot SCENARIO 1 Screens hot SEO Effect Affected Areas Business Importance Optimization Status Execution Difficulty Required resources Priority High Paginations Medium Low Low Technical High WHEN SHOULD IT BE DONE
#seoaudits by @aleyda from @orainti Adding an introductory summary to each of the recommendations, highlighting the 5Ws & the H WHAT IS IT ABOUT WHY IS IT IMPORTANT HOW IT SHOULD BE IDEALLY WHO SHOULD IMPLEMENT WHERE HAS IT BEEN FOUND 1. RECOMMENDATIONS TO IMPROVE X WHY IS IT IMPORTANT? HOW DOES IT AFFECT THE SITE RANKINGS? WHERE HAS BEEN FOUND AND IS GENERATED? Screens hot SCENARIO 1 HOW CAN IT BE FIXED? Screens hot SCENARIO 1 Screens hot SEO Effect Affected Areas Business Importance Optimization Status Execution Difficulty Required resources Priority High Paginations Medium Low Low Technical High WHEN SHOULD IT BE DONE SEO Recommendation Summary
#seoaudits at #searchnorwich by @aleyda from @orainti Why is important? How does it affect the site rankings? Where it has been found and how is generated? Screensh ot Scenario 1 How can it be fixed? Screensh ot Scenario 1 Screensh ot Efecto SEO Areas Afectadas Importancia Negocio Estado Optimización Dificultad Ejecución Recursos Ejecución Prioridad ALTO PAGINACIONE S MEDIO BAJO NA TECNICO 1 1. Recommendation to improve X Screensh ot Why is important? How does it affect the site rankings? Where it has been found and how is generated? Screensho t Scenario 1 How can it be fixed? Screensho t Scenario 1 Screensho t Efecto SEO Areas Afectadas Importancia Negocio Estado Optimización Dificultad Ejecución Recursos Ejecución Prioridad ALTO PAGINACIONES MEDIO BAJO NA TECNICO 2 2. Recommendation to fix Y Screensho t Why is important? How does it affect the site rankings? Where it has been found and how is generated? Screensh ot Scenario 1 How can it be fixed? Screensh ot Scenario 1 Screensh ot Efecto SEO Areas Afectadas Importancia Negocio Estado Optimización Dificultad Ejecución Recursos Ejecución Prioridad ALTO PAGINACIONES MEDIO BAJO NA TECNICO 3 3. Recommendation to improve Z Screensh ot START WITH HIGHEST PRIORITY The document organization should be prioritized,
starting with the highest priority recommendations
#seoaudits by @aleyda from @orainti RECOMMENDATIONS AFFECTED AREAS SEO EFFECT BUSINESS IMPORTANCE CURRENT OPTIMIZATION CONTENT SUPPORT TECH SUPPORT LINKBUILDING SUPPORT IMPLEMENTATION DIFFICULTY VALIDATED PRIORITY PAGE PERSON IN CHARGE IMPLEMENTA TION DATE LAUNCHING DATE NOINDEX AND BLOCK CRAWLING OF INTERNAL SEARCH RESULT PAGES THAT GENERATE CONTENT DUPLICATION INTERNAL SEARCH RESULT PAGES HIGH LOW LOW NO YES NO LOW 1 1 MARIA 01/08/2021 15/08/2021 INDEX THE PAGES OF COLORED FILTERS WITH SEARCH VOLUME HIGHER THAN 100 COLORED FILTERED PAGES OF SUB- CATEGORIES HIGH HIGH LOW YES YES NO MEDIUM 2 5 MARIA 15/08/2021 30/08/2021 301 REDIRECT OLD PAGES WITH 404 HTTP STATUS PAGES ATTRACTING EXTERNAL LINKS OLD BLOG POSTS FROM PREVIOUS BLOG VERSION MEDIUM MEDIUM LOW NO YES NO MEDIUM 4 10 JAVIER 30/08/2021 15/09/2021 DIFFERENTIATE SUB- CATEGORIES pages TITLES INCLUDING THE SUB- CATEGORY NAME IN THEM SUB-CATEGORY PAGES MEDIUM MEDIUM MEDIUM YES YES NO MEDIUM 3 15 JAVIER 15/09/2021 30/09/2021 WHAT WHY WHERE WHO WHEN HOW The 5Ws and H will also facilitate recos planning
#seoaudits by @aleyda from @orainti Create an executive summary highlighting the top recommendations targeted at decision-makers Executive Summary SEO Recommendations Gathered SEO Issues Data …. Decision Makers
#seoaudits by @aleyda from @orainti They should easily refer to the SEO recommendations & gathered data for operational stakeholders Executive Summary SEO Recommendations Gathered SEO Issues Data …. Operational Stakeholders
#seoaudits by @aleyda from @orainti Use a collaborative document format & organization that facilitate stakeholders & decision-makers to review Executive Summary SEO Recommendations Gathered SEO Issues Data …. Google Slides Google Docs Google Sheets
#seoaudits by @aleyda from @orainti HTTPS://WWW.ATLASSIAN.COM/AGILE/PROJECT-MANAGEMENT/USER-STORIES Leverage user stories to establish minimum requirements
#seoaudits by @aleyda from @orainti RACI Who is RESPONSIBLE for the job? Who is ACCOUNTABLE for final decisions and ultimate ownership? Who is CONSULTED before a decision or action is taken? Who is INFORMED that the decision or action has been taken? Along the RACI model to establish the SEO process roles & responsibilities for each action
#seoaudits by @aleyda from @orainti #seoaudits by @aleyda from @orainti Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
#seoaudits by @aleyda from @orainti https://twitter.com/aleyda/status/1506606557966045184 I asked around and a high share SEOs efforts go to fix already existing stuff rather than building new one
Eliminating/minimizing Tech Debt to avoid crawlability/indexability/Page Experience issues that will hold the site pages back from ranking well IMPROVE
Optimizing existing site content for already targeted relevant queries to Improve their rankings, traf fi c & conversions BUILD
Creating Content to Target New Relevant Queries through user search journey aligning with product/ marketing initiatives to achieve business goals The Pyramid of SEO Success Needs We’re stuck fixing and improving, rather than building which is how we actually get results to the next level
#seoaudits by @aleyda from @orainti With ongoing SEO education, validation and monitoring measures for an optimal execution SEO RECOS ONGOING SEO IMPLEMENTATION SEO QUALITY ASSURANCE FRAMEWORK EDUCATION
#seoaudits by @aleyda from @orainti COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/ [STAKEHOLDERS] TEAMS RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS INCLUDE A “WHY DOES THIS MATTER” SECTION IN AUDIT & REPORTS CREATE PERSONALIZED GUIDELINES WITHIN WIKI/PM PLATFORM DO LIVE (AND RECORD) WEBINARS & Q&AS WITH INVOLVED TEAMS Establish your SEO Quality Framework with a base of SEO education when delivering SEO recommendations
#seoaudits by @aleyda from @orainti Personalize the training based on the team/ audience profile Feature real scenarios & examples from your SEO audit & research Don’t blame or have a negative focus, acknowledge efforts so far It’s critical to show the value of SEO in other teams’ goals, to establish understanding & minimize issues
#seoaudits by @aleyda from @orainti WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES SET RECURRING CRAWLS
WITH SEO CRAWLERS WEB PLATFORMS SEO CONFIGURATION CHECKS CREATE EASY TO FOLLOW/USE CHECKLISTS FOR USUAL ACTIVITIES Strengthen your SEO Quality Framework with a seamless SEO execution validation workflow
#seoaudits by @aleyda from @orainti HTTPS://DOCS.GOOGLE.COM/SPREADSHEETS/D/1LGC9RXURRTV2K0ZSCKH1CIREQ9E9RP7-04K1WNVIKHG/EDIT?USP=SHARING Set & agree on teams usage of content & tech configuration checklist for common workflows
#seoaudits by @aleyda from @orainti Automate feasible SEO validations within the Web platform w/ plugins & Dev support INDEXABLE CATEGORY PAGES WITH <3 INVENTORY & NO SPECIFIC DESCRIPTION HAS > N TRAFFIC OBFUSCATE LINKS, ELIMINATE FROM XML SITEMAPS AND CANONICALIZE PARENT CATEGORY TARGETS QUERY > Y SEARCH VOLUME HAS FEATURED >3 PRODUCTS IN LAST X MONTHS NO YES NO YES NO KEEP INDEXED AND ADD SPECIFIC DESCRIPTION
#seoaudits by @aleyda from @orainti Set a release validation workflow with devs,
to crawling before & after launching PRE-RELEASE SEO VALIDATION: OK? SEO IMPLEMENTATION YES NO YES ON-GOING SEO VALIDATION SEO RELEASE NO FIX POST-RELEASE SEO VALIDATION: OK? YES NO FIX ON-GOING SEO VALIDATION: OK? FIX
#seoaudits by @aleyda from @orainti Take into consideration “what-ifs” scenarios,
to establish actions if incidents arise PRE-RELEASE SEO VALIDATION: OK? SEO IMPLEMENTATION YES NO YES ON-GOING SEO VALIDATION SEO RELEASE NO FIX POST-RELEASE SEO VALIDATION: OK? YES NO FIX ON-GOING SEO VALIDATION: OK? YES NO FIX IN LESS 24H REVERSE IMPLEMENTATION
#seoaudits by @aleyda from @orainti HTTPS://WWW.PIPEDOUT.COM/RESOURCES/DIY-UNIT-TESTING-FOR-SEO/ Is the Website too big & dynamic to identify changes easily? Check each page type with your "unit tests” By Dominic Woodman
#seoaudits by @aleyda from @orainti WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS WEBSITE SEARCH CRAWLING ISSUES ALERTS WEB RANKINGS DECREASE/INCREASE ALERTS ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/ INCREASE ALERTS QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS MENTIONS & BACKLINKS ALERTS SPAM OR MANUAL ACTIONS ALERTS It’s about catching critical SEO configurations and
KPIs changes fast to take action before it’s too late WEB ANALYTICS TOOLS SEO CONFIGURATION ALERTS TOOLS (LITTLE WARDEN, CONTENTKING) WEB SERVER LOG MONITORING TOOL AND SEARCH CONSOLE RANK TRACKERS SEARCH TRENDS TOOLS MENTIONS/BACKLINKS TOOLS GOOGLE SEARCH CONSOLE
#seoaudits by @aleyda from @orainti LITTLE WARDEN & CONTENTKING Use real-time SEO crawlers like ContentKing or LittleWarden to identify SEO changes in real time
#seoaudits by @aleyda from @orainti LITTLE WARDEN & CONTENTKING Configure your Real-time monitoring to catch when meaningful tech & content configurations change
#seoaudits by @aleyda from @orainti WEB PLATFORM CONFIGURATION/SETTINGS CHANGES INTEGRATED VALIDATION ORGANIC SEARCH TRAFFIC & CONVERSIONS DECREASE/INCREASE ALERTS WEB RANKINGS DECREASE/INCREASE ALERTS QUERIES SEARCH POPULARITY DECREASE/INCREASE ALERTS WEB CONTENT & TECHNICAL CONFIGURATION CHANGES ALERTS CONTENT OPTIMIZATION & TECH SEO CONFIGURATION CHECKLIST FOR COMMON WORKFLOWS COMPANY CONTENT OPTIMIZATION & TECH SEO GUIDELINES/WIKI ONLINE SEO TRAINING AND Q&AS FOR TECH/CONTENT/[STAKEHOLDERS] TEAMS RECURRING / ONGOING SEO TECH/CONTENT VALIDATION PRE & POST WEB RELEASES EDUCATION VALIDATION MONITORING MENTIONS & BACKLINKS ALERTS WEBSITE SEARCH CRAWLING ISSUES ALERTS SPAM OR MANUAL ACTIONS ALERTS SEO QUALITY ASSURANCE FRAMEWORK RECOMMENDATIONS AND REPORTS FEATURING SEO CONCEPTS & IMPORTANCE TOWARDS GOALS This is how you establish the base to avoid continuous SEO F*ck Ups that hold your execution back
#seoaudits by @aleyda from @orainti https://www.slideshare.net/aleydasolis/goodbye-seo-fck-ups-learn-to-set-an-seo-quality-assurance-frameworkpdf Learn more about setting a Quality Assurance Framework in this presentation
#seoaudits by @aleyda from @orainti It’s about developing SEO Audits That Matter,
that drives the SEO execution for Success Make your SEO audits solutions focused to develop action driven recommendations Connect each of your SEO recommendations to SMARTER SEO goals Prioritize your SEO recommendations based on impact and effort, with SEO low- hanging fruits Format SEO recommendations to facilitate actionability and collaboration Establish ongoing actions to prevent new SEO issues & leverage opportunities during the process
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