I’m an interac8ve developer & designer specializing in Flash, Flex, Adobe AIR, 3D Experiences, Interac8ve Games and Mobile Devices. Working under “Almog Design” I provide development, design and consulta8on solu8ons for a broad range of reputable clients including Nokia Asia, Fac8on Media, Intel and various local and interna8onal companies. I have had the privilege of speaking at mul8ple events, I’m an Adobe ACP, UGM organize a community event “Flash Israel” and I’m the founder and CEO of Scoreoid a small start-‐up for game developers.
crea1vity • Achievements – Why? What to do and what not to do • Scoring – Go beyond the expected • In-‐game No3fica3ons – Connect with your players • Player Saves – Benefits and values • Geo Loca3on – Not seen o?en and new • Cross PlaMorm & Content Awareness • Game Mone3za3on Contented to Leaderboards
The most of something, or the best (quan1ty or quality). • Leaderboards are Awards and show and reward value -‐ We use leaderboards to show currency, and value. • Leaderboards help us find stuff -‐ Newbies like top lists, who you should beat. • Leaderboards are about Leaders. Leaderboards allow influencers to connect. 4 Leaderboards -‐ Benefits, importance and crea1vity
are leaderboards? • Drive reten8on of gamers • Can easily increase reten8on by as much as 30 percent • Makes gamers try harder • Mo8vates you to reach higher scores and play again • Have become a standard, players expect it In a gaming environment, the needs of gamers are met by badges, trophy rooms, and leaderboards. Presence of a leaderboard changes the very nature of the game, increasing its value and making it more unique than others.
crea3vity • Custom design that fits with your game. • Create a friends list. • Show info graphics, use charts, text and custom images. • Show score, best scores and rank. • Try to make your leaderboard unique and easy to understand. • Use geo loca8on, show maps where players are playing. • Use filters and op8ons. • If your game is cross pla^orm, use it, show players based on the pla^orm they are playing on.
to do Achievements Achievementys are a virtual or physical representa1on of having accomplished something. Achievements can be easy, difficult, surprising, funny, accomplished alone or as a group. Achievements are a way for players to brag about what they've done indirectly as well as add challenge and character to a game. Achievements done right can get players to openly compete with friends over achievements and spend hours playing a game and, in the best case, MAX out a game.
to do What not to do Achievements that impose an arbitrary restric1on on players and limit their ability to explore and discover your game is wrong. Doled out achievements to reward you for standard play (Oblivion’s 1,000 points of Gamerscore just required you to hang around long enough to receive them, more or less). Those are a waste of a lot of potenAal. A good example is The Orange Box: 99 Achievements spread across Half-‐Life 2 and its first two episodes, plus Portal and Team Fortress.
to do What to do • Present players with clear goals. • Show players what they’ve accomplished. • Use badges, icons, and custom images that fit with your game. • Give players overexposure for the chance to take on ludicrous challenges. • Connect achievements across games. • If your game is cross pla^orm, use that to your advantage. Create specific achievements per pla^orm or achievements connected to pla^orms.
Every game has a type of score. It can be money, points, 1me, XP or anything you can think of. Go beyond the expected • Use a custom name that fits with your brand • Combine different values (XP + 8me or XP + money) • Use scores based on difficulty • Think of new ways to show your game score or points • Give your players lots of feedback, but make them earn it!
about connec3ng The gaming market is becoming more compe11ve. The more you do to make your game stand out the be\er your chances are. Connec1ng with your players is as important as every other aspect of crea1ng a game! Create a brand While reading a great blog post, Will Make Games for Food by Sash, one of the key points that caught my a\en1on was building a brand. “Recogni1on and respect: the successes of your previous works are presumed in your latest games. People come to respect your brand and the games that you make.” -‐-‐Sash
you can do • Update your players about new features • Update your players about new game 8tles • Tell them about your blog or website • Create promo8ons, raffles and challenges • Maybe have your own ads or cross promo8ons • Think beyond the expected • Don’t spam. Provide relevant content • Make the message fit within your game • Use your game’s design and make it unique
and web Player saves is specific feature you should consider if your game is cross plaborm or web based. Consider the following If you play Angry Birds on your mobile phone and then on your tablet or at work in your browser, unfortunately you will have different scores or level access per plaborm. Users are expec1ng to play your game everywhere but not lose their place or score; especially if they paid extra for the HD tablet version.
Loca3on based games Loca1on based games like FoursqWar or Waze but think you can use geo loca1on for your leaderboards and achievements. In side your leaderboards • Show players or scores based on loca8on • Show your players people in there area • Show stats, maps, heat-‐maps and graphs • Let players challenge other players
At the end of the day, having your game on more than one plaborm provides you more value. Key points • More revenue and beger exposure • Think of ways to use this to benefit the gameplay • Think of ways to create beger and unique leaderboards or achievements based on pla^orm.
your leaderboard Leaderboards are a great place for ad content Key points • It’s not intrusive to the player • Does not interfere with your game • Consider selling your own ad space • Sell ad space based on the amount of players not click rate • Create peel-‐away or interac8ve ads
reading • Flash & Flex magazine, gehng started with Scoreoid and the importance of leaderboards -‐ hgp://bit.ly/oVidZJ • Casual Connect, Things that you can do with Scoreoid to make your games beger -‐ hgp://bit.ly/n5SWPS • @ndid_twits, highscores the easy way -‐ hgp://bit.ly/rngIfy
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