Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

Israel Mobile Summit 2012 - Going above and beyond the standards how to engage with your players!

Transcript

1. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WELCOME Going above and beyond the standards how to engage with your players!
2. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WHO AM I? Interactive Developer, Entrepreneur Almog Koren Worked with Nokia, Intel, Rim and more. Speak at events like Casual Connect Kiev, GameIS, ect.. Active in the community (Adobe ACP, UG Manger, Flash Israel) Interactive developers & designer under “Almog Design” Founder of Scoreoid (Startup)
3. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net Showcase Examples 5 1 Start Welcome Why? Presenting why 2 How Ideas 3 Analysis Charts & Stats 4 End Questions 6 AGENDA
4. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WHY SHOULD I ENGAGE WITH MY PLAYERS? “Recogni)on  and  respect:  the  successes   of  your  previous  works  are  presumed  in   your  latest  games.  People  come  to   respect  your  brand  and  the  games  that   you  make.”  –Sash   !   It’s a competitive market !   App stores are overcrowded !   Players are your most powerful assets bitBATTALION Sash
5. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WHY SHOULD I ENGAGE WITH MY PLAYERS? Interaction VALUE Super cheap Create a brand Cross promotions Real feedback Increase sales Retention Better ratings Social engagement
6. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net HOW Additional Comment Yey! THINK OUTSIDE THE BOX !   Newsfeed !   Notifications (push) !   In game messages !   Newsletters !   Social !   SMS !   Other players !   Direct marketing
7. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net HOW: BEST PRACTICES Additional Comment Yey! !   Don‘t spam !   It‘s all about timing !   Understand your player !   Be direct !   Always ask !   Rewards !   Cross promote !   Build loyalty
8. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net HOW: FOCUS Focus Point Rewards Engagement Understanding the player
9. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net 38%   29%   24%   20%   16%   14%   11%   9%   7%   6%   5%   4%   0%   10%   20%   30%   40%   50%   60%   70%   80%   90%   100%   0   1   2   3   4   5   6   7   8   9   10   11   12   ANALYSIS: USER RETENTION iOS & Android Apps Late Flurry - http://bit.ly/rGXkLe
10. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net 74%   72%   70%   72%   72%   57%   55%   55%   38%   23%   43%   43%   42%   35%   16%   0%   10%   20%   30%   40%   50%   60%   70%   80%   30  Day  Reten'on   60  Day  Reten'on   90  Day  Reten'on   ANALYSIS: LOYALTY BY APPLICATION CATEGORY !   Start within 30 days !   Increase retention !   Timing is eveything !   Oer rewards Maximum Flurry - http://bit.ly/MyFUGQ
11. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net 11   3   10.7   6   7.4   News   Medical   Reference   Produc'vity   Games   ANALYSIS: FREQUENCY OF USE / WEEK !   At least one week !   Measure eectiveness !   Focus on quality Games Flurry - http://bit.ly/MyFUGQ
12. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net ANALYSIS: THEORY !   Start – Current game 15K players. !   Cross Promote – Newsletter about new game. !   Exchange – 30% from old game to new game. !   Finish - 4.5K in players for the new game o the start.
13. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net SHOWCASE Jetpack Cross Promotion Angry Birds Newsletter
14. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net SHOWCASE Zombie Gunship Cross Promotion Zynga Inbox
15. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WRAP UP WHY? Brand Cheap Vaule Sales
16. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net WRAP UP: WORKFLOW THEORY Engage Promote Create Brand Analysis Sales Retention Chose the right option Check your game stats
17. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net CONTACT Scoreoid / Almog Koren scoreoid / almogdesign Almog / Scoreoid Website: www.scoreoid.net E-Mail: almog@scoreoid.net
18. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net QUESTIONS ?
19. The  ul'mate  server  pla/orm  for  game  developers!   www.scoreoid.net THANK YOU!