Go Viral with Guerilla Marketing Campaigns for Startups

A month ago we created the Scoreoid Asset Promotion and within 24 hours we had over 5,000 tweets over 1 million Twitter Impressions, over 6,000 social referrals, trending on Reddit and so forth. All this at a cost of $230 a perfect budget for a startup.
My talk will cover what we have learned from the Scoreoid Community Asset Promotion, best practices, how to use social media, things to think about when it comes to creative guerrilla marketing for startups and finally how to go out and get users.

Transcript

1. WELCOME Go Viral with Guerilla Marketing Campaigns for Startups The Junction Wave 5 alumni, Microsoft Accelerator alumni class 2
2. Interactive developers & designer under “Almog Design” Founder of Scoreoid Developer / Entrepreneur Almog Koren Community Evangelist Speak at events like Casual Connect Kiev, GameIS, ect.. Active in the community (Adobe ACP, UG Manger, Flash Israel) Who Am I?
3. Marketing Best practices 5 1 Start Welcome Viral? The Basics 2 Promotion Scoreoid 3 Analysis Stats & Aftermath 4 End Questions 6 Agenda
4. marketing techniques that use pre-existing social networking services and other technologies to produce increases in brand awareness or to achieve other marketing objectives… Wikipedia The Ultimate Gaming Backend-as-a-Service for Game Developers! ! Video clips, images ! Games, email ! Incentive based ! Trendy based Viral?
5. VIRAL = YOUR MARKET REACH The Ultimate Gaming Backend-as-a-Service for Game Developers! ! Market ! Segments ! Incentive size ! Networking potential ! Initial impact ! Time frame Viral Reach?
6. Social Media ! Adding a like button isn't going to get you users ! Doing social media isn't marketing it’s part of marketing ! Sharing and posting is not social media ! Remember your network isn't scalable
7. Good Social Media ! Content is king ! Gamification ! Understand your users ! Understand social platforms ! Small part of a big marketing plan
8. Scoreoid – Gaming Backend as a Service We help game developers to retain and engage with their players! The Ultimate Gaming Backend-as-a-Service for Game Developers! What is Scoreoid?
9. The Ultimate Gaming Backend-as-a-Service for Game Developers! Goals: •  Increase Scoreoid brand awareness and awareness within the game developers community. •  Increase social traffic and website traffic. •  Increase referrals and SEO? •  Testing the waters out. •  Can it go viral or pick up traction? The Promotion
10. The Ultimate Gaming Backend-as-a-Service for Game Developers! Outline: •  Gather 6 game designers, sound arties and developers from the community. •  Provide assets via landing page and “PayWithATweet”. •  Low budget and organic marketing. The Promotion
11. The Ultimate Gaming Backend-as-a-Service for Game Developers! The Promotion
12. The Ultimate Gaming Backend-as-a-Service for Game Developers! Cost: •  Landing page design + markup $228. The Promotion Benefit: •  Low budget. •  Used a designer •  Had initial markup done
13. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
14. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
15. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
16. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
17. The Ultimate Gaming Backend-as-a-Service for Game Developers! Brand Awareness
18. The Ultimate Gaming Backend-as-a-Service for Game Developers! 8,159 Unique Views 10,000 Visits 1 MILLION Impressions (Twitter) Over 5,500 Tweets Over 6,000 Social Referral 13,831 Page Views First 24 to 36 Hours
19. The Ultimate Gaming Backend-as-a-Service for Game Developers! 18,231 Unique Views 23,000 Visits 1 MILLION+ Impressions (Twitter) Over 6,500 Tweets Over 10,000 Social Referral 39,836 Page Views Within A Week
20. ! Follow up after initial spike ! Target influencers more ! Incentive based is key ! Update hash tags constantly ! Brand awareness is key ! Be more prepared to measure ! Direct follow up was missed ! Closing and wrapping up What We Learned
21. Social engagement Brand awareness Segment WHAT TO DO Social research Find a good incentive Be genuine Post, Post, Post Social mechanics Use a designer Your Promotion?
22. ! What can you give away or provide that has value? ! What does your target market need or would want? ! What can I show to my target market that would interest them? ! What platforms can I use? ! Brainstorm with everyone THINK OUTSIDE THE BOX Ideas
23. Examples Dropbox Michigan Race Dropbox share for free space
24. Examples Dropbox invite friends for free space Copy Tweet for extra storage
25. Examples Twitter promotion (in 2009) - "Tweet Seats" sold domestic tickets through its Twitter account for just nine bucks a pop, selling 1,000 tickets in just three minutes. 33,000 followers to its Twitter account.
26. ! Grasshopper, The New Dork - bit.ly/bCFPNJ ! Dollar Shave Club - bit.ly/x1RILs Examples - More than 1.3 million views since March 2010 (Startup, USA ). - 2 million views within the first 48 hours, today 5 million. Used video to raise $1 million USD and gain 12,000 new subscriptions within the first two days of debut.
27. ! Will It Blend? - bit.ly/efO3A ! The Blair Witch Project - bit.ly/GWXa Examples - 530,000 subscribers and over 220 million views - budget of just over $500,000, gross almost $250 million at the box office
28. Focus Point Rewards Engagement Good segmentation Wrap Up: Focus
29. Wrap Up: Tools that can help
30. Scoreoid / Almog Koren Scoreoid / almogdesign Almog / Scoreoid Website: www.scoreoid.net Blog: blog.almogdesign.net E-Mail: almog@scoreoid.net Contact
31. THANK YOU! The Ultimate Gaming Backend-as-a-Service for Game Developers!