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Your UX is not My UX - FITC 2015

Andrew Smyk
September 16, 2015

Your UX is not My UX - FITC 2015

Start thinking about user experiences differently. Use job stories that acknowledge causality and stop designing based on assumptions and imaginary attributes. Design in context by defining user motivation instead of outcomes. Look at how people currently solve problems or interact with products to create feature or UI solutions that have real meaning and empathy. Using cause and effect scenarios, this session will help you learn to write for events by defining motivation instead of implementation.

Andrew Smyk

September 16, 2015
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  1. User  Story As  a  <type  of  user>,  I  want  <some

     goal> so  that  <some  reason>. @andrewsmyk
  2. User  Story As  a  shopper,  I  want  to  order  cheap

     tickets  so  that  I  can  go  on  vacation. @andrewsmyk
  3. Context  and  Causality When  my  kids  have  hockey  practice,  I

     want   to  feed  them  quickly so  I  can   prevent  after  school  HANGRINESS  and  get  to  the  arena  on  time.
  4. Context  and  Causality When  my  kids  have  hockey practice,  I

     want   to  feed  them  quickly so  I  can   prevent after  school  HANGRINESS and  get  to  the  arena  on  time.
  5. Add  Contextual  Information Use  Real  People  Not  Personas Add  Forces

     or  Friction  To  Motivations When  <situation>,  I  want   to  <motivation>  so  I  can  <expected  outcome>.
  6. Motivations:  Pizza  App  -­ order  last  order  button Craving: •

    looking  forward to  having  pizza • reminder • stimulus • taste Want: • don't  want to  cook • minimal  effort • easy • no  thought Emotional: • pizza  will  make  me  feel better • frustrated • event  driven