Digital Kids on Branding, Privacy and Technology Bias

Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy.

Transcript

1. Digital Kids on Branding, Privacy and Technology Bias PSUWeb Conference 2013 @andrewsmyk #digitalkids #psuweb13
2. “People two, three or four years apart are having completely different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
3. 10 - 6 - 3
4. 11 - 7 - 4
5. the research
6. the research
8. 48 interviews 3 birthday parties 1 girls soccer team 2 class room visits
9. the research
10. historical view
11. the research
12. the research
14. technology clusters
17. We preselect the technology we give to kids
18. Kids select the technology with the lowest level of abstraction
22. the research
23. “They have their own brand new one.” - Goldstone “My daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss
24. methods
25. A/B Testing
26. A/B with Tablets
27. 2 iPads (I & II) 2 Android Tablets
28. same apps installed
30. outcome
31. variation
32. iPad Only
33. children ages 3 to 5 years old, know which logo corresponds with which brand.
34. A/B with Web Sites
35. Two versions of a site created (desktop vs. responsive)
38. 95% abandon rate
40. content
41. content
42. technology
43. Technology is neither good nor bad; nor is it neutral. Kranzberg’s six laws of technology.
45. “This is my iPad.”
46. Hands on. Minds on. Authentic?
47. kids
48. “Why is there a phone in your camera?”
49. •Folding Chalk Board + •Face Time
50. •Folding Chalk Board + •Face Time
51. Technology associations phone = camera, Kindle = book
52. “digital” is disappearing
53. “download” is disappearing
54. Kids prefer eReaders over traditional print books
55. Except when reading is done with a parent
56. Kids 2 to 6 are task focused, not necessarily goal focused.
57. analog and digital worlds
58. “The movement between digital and traditional analog tools as means of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/
60. Prototyping
61. Collaborative drawing
62. Final Version
65. branding
66. name some search engines?
67. Google the internet
68. There are other search engines.
69. “Really? Why?”
74. genericTM
75. privacy
76. 16 girls 16 iPods
77. 16 girls 16 iPods
78. 16 girls 16 iPods
79. 16 girls 16 iPods
80. Within the peer group, there was no privacy
81. bias
83. Touch over type adaptive/responsive content mobile over desktop
84. - Josh Clark (@globalmoxie) “Every Desktop Design Has To Go Finger-Friendly"
85. http://alistapart.com/article/future-ready-content “Future-Ready Content” Sara Wachter-Boettcher
86. Content First Mobile First Orbital Content
87. other research areas
88. Under what conditions do children have this gesture bias?
89. With which devices?
90. What age does this emerge?
91. Between them and their parents?
92. For which kind of activities?
93. my details • twitter: @andrewsmyk • blog: andrewsmyk.com/research • Feel free to tweet, write, etc.
94. Thank You!