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Digital Kids on Branding, Privacy and Technology Bias

Digital Kids on Branding, Privacy and Technology Bias

Kids are growing up in a world filled with ubiquitous mobile devices and access to the world’s knowledge literally at their finger tips. We are seeing students who are mobile and connected. Tech-savvy kids are growing up to be tech-savvy college bound teens who are connected, social and will bring with them a new paradigm of gesture bias and interaction preferences with technologies, media and privacy.

Andrew Smyk

June 24, 2013
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  1. “People two, three or four years apart are having completely

    different experiences with technology,” Lee Rainie, director of the Pew Research Center’s Internet and American Life Project. http://www.flickr.com/photos/tocaboca/5523596357/
  2. “They have their own brand new one.” - Goldstone “My

    daughter had her own iPad since she was 1 years old.” - gary2kool “Kids hand me down went to the grandparents.” - themiss
  3. children ages 3 to 5 years old, know which logo

    corresponds with which brand.
  4. Technology is neither good nor bad; nor is it neutral.

    Kranzberg’s six laws of technology.
  5. “The movement between digital and traditional analog tools as means

    of expression and creation comes naturally to kids. Their movement is seamless and effortless; we’ve lost this skill as adults.” - Andrew Smyk www.andrewsmyk.com/research/kids-and-robots/