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啡˙聞

C8ac5985121a65cbe37e11e5cdfeb02c?s=47 Andro Chen Chun-An
December 11, 2011
Design
1
39

 啡˙聞

2011-12-11 啡˙聞 - 藝術設計與行銷特富野啡農行銷企劃

C8ac5985121a65cbe37e11e5cdfeb02c?s=128

Andro Chen Chun-An

December 11, 2011
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Transcript

  1. 啡‧聞 邂逅特富野咖啡 與特富野傳一段啡聞

  2. 邂逅 •  溫順的口感，溫和的鄒族 •  用味蕾品嚐，用鼻子嗅聞 •  將「雙手呵護每一株咖啡樹」的意象昇華 用「羽翼守護整個特富野」

  3. 藍腹鷴 鄒族聖鳥 羽色=圖騰元素 羽翼=守護意象 

  4. Logo

  5. 文案 城市的速率 顛簸不堪 濕熱鬱悶的午後 邂逅一杯特富野咖啡 闔眼，浸入溫熱的香醇 化成藍腹鷴傳說 飛入咖啡原鄉 -----「鄒族部落」 藍紅黑白的羽翼

    摘剝晒烘的純粹 濾沖泡聞的享受 與特富野傳一段啡聞  

  6. 飛的意象 •  飛翔優雅 •  溫暖呵護 •  保育珍貴

  7. 包裝

  8. 行銷 •  補助藍腹鷴生態保育 •  影片：咖啡的優雅，藍腹鷴的優雅 「與特富野傳一段啡聞」

  9. Thank you