Upgrade to Pro — share decks privately, control downloads, hide ads and more …

啡˙聞

Avatar for Andro Chen Chun-An Andro Chen Chun-An
December 11, 2011
Design
1
61

 啡˙聞

2011-12-11 啡˙聞 - 藝術設計與行銷特富野啡農行銷企劃

Avatar for Andro Chen Chun-An

Andro Chen Chun-An

December 11, 2011
Tweet

More Decks by Andro Chen Chun-An

See All by Andro Chen Chun-An
入坑滑雪自由行: 新手入門懶人包 - 雪場,費用,行程,行李,訓練 全攻略
Avatar for Andro Chen Chun-An androchentw
0
27
2021-02-17_splunk_cafe.pdf
Avatar for Andro Chen Chun-An androchentw
0
82
When Andro Meets Android - Android Taipei
Avatar for Andro Chen Chun-An androchentw
0
200
What I've Learned From Startups
Avatar for Andro Chen Chun-An androchentw
0
100
Baidu SEO II
Avatar for Andro Chen Chun-An androchentw
1
90
Basic HTML + SEO - A Simple Tutorial @5945
Avatar for Andro Chen Chun-An androchentw
0
55
Baidu SEO - A Practical Guide
Avatar for Andro Chen Chun-An androchentw
0
66
Privacy-Preserving Data Mining and Collusion Resistance
Avatar for Andro Chen Chun-An androchentw
0
52
VANET Simulation of AP assistance
Avatar for Andro Chen Chun-An androchentw
0
46

Other Decks in Design

See All in Design
越境するデザイン人材：デザイナーが社会資本となる世界へ
Avatar for Goodpatch Inc. goodpatch
1
500
Figmaレクチャー会Part2 もっと使いこなす編＠千株式会社 社内勉強会
Avatar for ぽん designer_no_pon
1
220
AIネイティブスタートアップにおけるプロダクト開発の新常識 / Product Development Tips in AI-Native Startups
Avatar for Jumpei Sakatsu saka2jp
2
910
TWCP#21 UXデザインと哲学のはなし
Avatar for MAMIYA Shinsuke shinn
0
260
Shaolin_Showdown
Avatar for Sol Metts solmetts
0
280
mount_company_profile
Avatar for mount inc. mount_inc
0
4.9k
Diverse Design Team Deck
Avatar for Diverse diverse
0
550
爆速開発でAIプロダクトが40万インプレッションになった話
Avatar for つぶら tsubura
0
160
decksh object reference
Avatar for Anthony Starks ajstarks
2
1.5k
チームをデザイン対象にする / Design for your team
Avatar for 株式会社カミナシ kaminashi
1
520
ユーザー体験は細部に宿る -ウィジェットQAの挑戦と気づき- / UX is in the details: Challenges and Learnings from Widget QA
Avatar for 株式会社ビットキー / Bitkey Inc. bitkey
PRO
0
140
デザインを信じていますか
Avatar for sekig(ojiee) sekiguchiy
1
940

Featured

See All Featured
Designing Dashboards & Data Visualisations in Web Apps
Avatar for Des Traynor destraynor
231
54k
Hiding What from Whom? A Critical Review of the History of Programming languages for Music
Avatar for Tomoya Matsuura tomoyanonymous
2
410
Cheating the UX When There Is Nothing More to Optimize - PixelPioneers
Avatar for Stéphanie Walter stephaniewalter
287
14k
Taking LLMs out of the black box: A practical guide to human-in-the-loop distillation
Avatar for Ines Montani inesmontani
PRO
3
2k
Lessons Learnt from Crawling 1000+ Websites
Avatar for Charles Meaden charlesmeaden
PRO
1
1.1k
A Soul's Torment
Avatar for Nat Ma seathinner
5
2.2k
Gemini Prompt Engineering: Practical Techniques for Tangible AI Outcomes
Avatar for Mfonobong Umondia mfonobong
2
280
Mozcon NYC 2025: Stop Losing SEO Traffic
Avatar for Sam Torres samtorres
0
140
Lightning Talk: Beautiful Slides for Beginners
Avatar for Ines Montani inesmontani
PRO
1
440
YesSQL, Process and Tooling at Scale
Avatar for Rocio Delgado rocio
174
15k
A designer walks into a library…
Avatar for Paul Jervis Heath pauljervisheath
210
24k
The Director’s Chair: Orchestrating AI for Truly Effective Learning
Avatar for Mike Taylor tmiket
1
96

Transcript

  1. 啡‧聞 邂逅特富野咖啡 與特富野傳一段啡聞

  2. 邂逅 •  溫順的口感，溫和的鄒族 •  用味蕾品嚐，用鼻子嗅聞 •  將「雙手呵護每一株咖啡樹」的意象昇華 用「羽翼守護整個特富野」

  3. 藍腹鷴 鄒族聖鳥 羽色=圖騰元素 羽翼=守護意象 

  4. Logo

  5. 文案 城市的速率 顛簸不堪 濕熱鬱悶的午後 邂逅一杯特富野咖啡 闔眼，浸入溫熱的香醇 化成藍腹鷴傳說 飛入咖啡原鄉 -----「鄒族部落」 藍紅黑白的羽翼

    摘剝晒烘的純粹 濾沖泡聞的享受 與特富野傳一段啡聞  

  6. 飛的意象 •  飛翔優雅 •  溫暖呵護 •  保育珍貴

  7. 包裝

  8. 行銷 •  補助藍腹鷴生態保育 •  影片：咖啡的優雅，藍腹鷴的優雅 「與特富野傳一段啡聞」

  9. Thank you