apidays Australia 2023 - Using APIs in a Design Thinking Approach to Problem Solving, Anikesh Sasmal, MLC Life Insurance

apidays Australia 2023 - Platforms, Products, and People: The Power of APIs
October 11 & 12, 2023
https://www.apidays.global/australia/

Using APIs in a Design Thinking Approach to Problem Solving
Anikesh Sasmal, Senior Product Owner at MLC Life Insurance

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Transcript

1. API in HCD Using APIs in a Design Thinking Approach to Problem Solving
3. Who am I ? I’m Anikesh – a creative soul, a digital enthusiast, and a music fanatic. By day, I'm a Senior Product Owner at MLC Life Insurance with a knack for digital product management. By night, I transform into DJ Antidope, Melbourne’s first YouTuber DJ and a social media influencer My journey is a fusion of technology, art, and entrepreneurial spirit.
4. Design Thinking Theory
5. Design thinking is a customer-focused innovation methodology emphasizing empathy, rapid prototyping, and creative ideation to revolutionize product, service, and organizational development, relying on genuine customer needs over historical data or instinctual decisions. Design Thinking
7. Design Thinking Theory Innovation What makes sense to people and for people? What is likely to become part of a sustainable business model? Desirability (Human) Feasibility (Technical) Viability (Business) What is technically possible within the foreseeable future?
9. T H E F I V E P H A S E S O F D E S I G N T H I N K I N G
10. H O W C A N W E A P P L Y D I F F E R E N T A P I S A T E A C H P H A S E O F D E S I G N T H I N K I N G L E T S S E E F E W E X A M P L E S
11. prototype ideate Define Test Emphatize SurveyMonkey API Google Form API Typeform API Survey and Data Collection APIs: Twitter API Facebook Graph API Instagram Graph API. Social Media APIs: Youtube API Google Cloud Natural Language API IBM Watson NLU API Google Trends API Data.Gov API Geo Location API Google MAPS Api Map Box API PayPal API Stripe API Square API Payment API Integration Material API Bootstrap API Website D3.js API (Data Viz) PayPal API Stripe API Square API Payment API Integration Google Optimize API Google Optimize API Google Analytics API
12. Use Case
13. Challenge "In April 2020, DJ Antidope Music Productions faced an insurmountable challenge as the COVID- 19 pandemic enforced a harsh lockdown. With all venues and music festivals shuttered, Starting a production business seemed impossible. The absence of live events and public gatherings posed a significant hurdle, hindering the company's ability to establish its presence.”
14. Empathize Leveraging Social Media APIs (Facebook Graph, Instagram Graph, YouTube API) to empathize with the audience, gaining insights into preferences and engagement patterns. User Analytics APIs (Google Analytics) provided deep insights into user behaviour and engagement during the challenging period.
15. Empathize
17. Define Market Research APIs (Google Trends) were employed to comprehend industry shifts and adapt to emerging music trends.
18. Define Utilizing Natural Language Processing APIs (Google Cloud Natural Language) - analyzed social media posts, understanding sentiments and identifying positive and negative trends.
19. Harnessing Google Business and Google Maps APIs, identifying optimal event locations post-lockdown. Created and Updated my Instagram page with content users are looking for. Leveraging the drag-and-drop features of Wix developed a Minimum Viable Product (MVP) website. This streamlined the event planning process, ensuring a seamless user experience. Ideate Prototype
20. Building the MVP
21. Test Utilized Google Optimize and integrated Gcodes into the Wix platform, optimizing the website for search engines and enhancing online visibility. This approach ensured the website's discoverability and drove traffic, maximizing its online presence and potential reach.
24. Thank You