APIs for CEOs - unlocking your organization's hidden potential for innovation

by Pratap Ranade @ APIStrat 2014 in Chicago

Transcript

1. APIs FOR CEOs kimono
2. kimono A typical conversation 2 WTF is API?
3. kimono A typical conversation 3 WTF is API? Why should I care?
4. kimono Today’s internet is built of webpages designed to be interpreted by people, looking at computer screens 4
5. kimono But before we know it, we’ll start to interact with it from everywhere through everything 5 BACKGROUND
6. kimono APIs let machines talk to each other and to the web 6
7. kimono A typical conversation 7 WTF is API? Why should I care? (external API’s) Why should I care? (internal API’s)
8. kimono ROI 8 Return on Investment
9. 9 Return – what APIs can get you kimono $ Monetization
10. 1 0 Return – what APIs can get you Promotion kimono Engagement Distribution $ Monetization
11. 1 1 Return – what APIs can get you Promotion kimono Network / Content Engagement Innovation Distribution Development </> $ Monetization
12. kimono 12 As form factors fragment, value migrates to the fat tail PC USAGE (users x minutes) MODE OF INTERACTION
13. kimono 13 As form factors fragment, value migrates to the fat tail PC Smart phone tablet USAGE (users x minutes) MODE OF INTERACTION
14. kimono 14 As form factors fragment, value migrates to the fat tail PC Smart phone tablet watch car glass FAT TAIL USAGE (users x minutes) MODE OF INTERACTION
15. kimono 15 …the fat tail is more expensive to capture $ $ PC Smart phone tablet watch car glass FAT TAIL
16. kimono Traditional go to market strategies Direct Sales Indirect Partners/ resellers 16
17. kimono New go to market strategies Direct Sales Indirect Partners Distribution Networks 17 B2D
18. kimono IT Investments are daunting 18 VIDEO  
19. kimono A typical conversation 1 9 WTF is API? Why should I care? (external API’s) Why should I care? (internal API’s)
20. kimono The nature of work is changing 20 Centralized Distributed
21. kimono As organizations decentralize, they must become self-managing 21
22. kimono 22 www.kimonolabs.com
23. Style Guide 2 3 TYPE Raleway Medium (accents) Raleway Light (titles / body) ABCDEFGHIJKLMNPQRSTUVWXYZ Abcdefghijklmnpqrstuvwxyz 1234677890!@#$%^&*()-+= ABCDEFGHIJKLMNPQRSTUVWXYZ Abcdefghijklmnpqrstuvwxyz 1234677890!@#$%^&*()-+= PALETTE TYPE ACCENTS + other colors the brand’s band) BRAND’s BAND + other colors the brand’s band)