WE TRAVEL, OR DESIRE TO PHOTOGRAPH A PLACE. WHEN WE ARRIVE THERE, WE SEE THE CHAOS, THE CONFUSION, BUT THEN WORK HARD TO ARRANGE THE IDEAL. ONCE WE FIND THE IDEAL–THE ASHRAM, THE SADHU, THE TEMPLE, THE MONKS, THESE ONLY CONFIRM THE TRUTHS WE HAD ONLY PREVIOUSLY SEEN IN ‘REPRESENTATIONS’ AND TAKEN AS TRUTHS WORTHY OF TRAVELING TOWARDS. CLICHÉS ARE TRUTH AND KNOWLEDGE AND OFTEN A KNOWLEDGE THAT MOTIVATES US TO SEEK, TO SEARCH, TO FIND AND TO CONSTRUCT. TODAY, PEOPLE SELF-REPRESENT THEMSELVES IN CLICHÉS TO ENCOURAGE TOURISM. THEY HIRE PROFESSIONALS TO RESEARCH THE IMAGINATIVE MYTHS THAT RESIDE IN THE MINDS-EYE OF THE RICH EUROPEAN, AND RE- C O N S T R U C T T H O S E M Y T H S F O R T H E I R PLEASURE. IT IS WHY ENTIRE CITIES AND LANDSCAPES ARE TRANSFORMED, OFTEN VIOLENTLY, TO CATER TO THIS IMAGINATIVE FORCE TO ACTION.