Powerforum - Shipping and not sleeping

Presented at C4Dlab at University of Nairobi

In this session we go through how to sell creative content online.

Transcript

1. arrowthemes
2. Who we are We are a web design agency that specialises in designing Joomla!/CMS templates.
3. What We do • We design templates that are used by web developers to create web sites. • We sell our templates on creative markets. • We support our customers and offer after-sale services.
4. What are creative markets • An online platform where designers and developers can sell their digital goods as individuals or as a collaboration team
5. Our design process • Choose a concept • Design concept • Coding and development • Testing • Publish to marketplace
6. How marketplaces work • The marketplace provides a platform to sell creative work • Each marketplace has a set of categories • Authors upload creative content in the respective categories • The marketplace staff review the content and give it a price • The author earns a commission from every sale
7. Who are our customers Web developers & web design agencies all around the world
8. How to sell creative content online
9. Getting started • Identify what you are good at • Learn something new • Focus on that one thing and do it well • Check out what other guys are doing in a specific micro- niche, and do it better
10. Types of creative content • Templates/themes • web applications • Stock photos • Vectors/Icons/Textures • Logos/Fonts • Presentation templates • Flyers designs • Business card designs • CMS Plugins/widgets • 3d models • Stock footage • Stock music • Tutorials • Sound effects • Music tracks • Game assets
12. envato marketplaces • Themeforest • Codecanyon • Graphicsriver • Audiojungle • 3docean • Photodune • Videohive • Activeden • Tutsplus • Envato studio
13. Envato market in 2014 • At the end of 2014, Envato paid over 20 Billion in commission to 4M authors • 30 of these 4M authors have each made over 90 Million • 1 of these thirty authors has made 450 Million by selling only one theme
14. “Design is not just what it looks like and feels like. Design is how it works.” ~ Steve Jobs
15. Q & A
16. Thank you twitter - @arrowthemes arrowthemes.com