service are you building. What is Value Proposition • It's not about idea or a product. It's about solving a problem or a need for a customer. • What pain are you solving? • What gain are you creating? • And most importantly, who are your customers?
tested and measured with your customers. • You need to be able to test whether the solution you’re providing actually ﬁts a need. If you can’t quantify a solution to customers, you won’t know whether your solution is sufficient. If it's not quite a ﬁt. You want to make changes to your product early to better align it with the needs of the customer. THE DIFFERENTIATOR