service are you building. What is Value Proposition • It's not about idea or a product. It's about solving a problem or a need for a customer. • What pain are you solving? • What gain are you creating? • And most importantly, who are your customers?
of your company’s products and services. It also helps your ideal customers to see how your services benefit them and their best available option Why Value Proposition?
what is my solution? • Is my solution really solving their problem? • Solution that creates value for company. • Solution that creates value for customers. WHAT IS THE SOLUTION?
tested and measured with your customers. • You need to be able to test whether the solution you’re providing actually fits a need. If you can’t quantify a solution to customers, you won’t know whether your solution is sufficient. If it's not quite a fit. You want to make changes to your product early to better align it with the needs of the customer. THE DIFFERENTIATOR