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khush india R1

asmawi
December 15, 2017
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khush india R1

1st Draft Manual

asmawi

December 15, 2017
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Transcript

  1. Explosive Rewarding Innovative Benefit from our expertise. A journey to

    glory. A Smart Collaboration Partnership: www.khushindia.com
  2. • Executive Summary • Our Background • Why Khushindia Is

    Different • Marketing Strategy Way Forward • TV Advertising Plan • Subscription Fees • Terms and Conditions For Membership • Procedure For Membership Applications • Membership Benefits • Reward Plan For Fan and Follower Contents Total Freedom Rewarding Informative www.khushindia.com
  3. Executive Summary • Khushindia.com is a paid premium travel directory

    owned and operates by Onepage Media Networks. The company is based in Cyberjaya, Malaysia with a sales representative offices in India, Thailand and Indonesia. We specialized in the development of online directory and mobile applications system. • Unlike other travel website, we do not provide online booking services. We only provide information detail for you to deal with respective service provider directly. Our travel directory combine listing of a place for staying and dining. • We list all types of hospitality services from accommodations such as hotel, homestay, hostel and many more. We also list dining places and eatery outlets such as restaurant, café, pub and the likes. We provide travellers with host of information they needed to deal with the service provider directly. www.khushindia.com Total Freedom Rewarding Informative
  4. Our Background • Onepage Media Networks is an online Market

    Expansion Services company with a focus on Asia. Onepage help companies to grow their business in new and existing markets. They expand their business partners’ access to knowledge, their sourcing base, their revenue opportunities, and their market shares through internet media technology and market penetration. • Onepage offer comprehensive and customizable Market Expansion Services along the entire online value chain, from sourcing to distributions services, online directory services, online sales terminals and online payment gateway solutions. • We take care of our business partners’ products as if they were our own. One of our specialty is re-branding and migration services for existing website or businesses. • Services among others are Android Mobile Applications Development, Website Design , Re-Branding and Migration, Web Hosting, Internet Marketing Media - Small Business Internet Marketing and Search Engine Optimization. www.khushindia.com Total Freedom Rewarding Informative
  5. Why Are We Different www.khushindia.com Our Business Model Based on

    3 Philosophies Total Freedom Informative Rewarding Total Freedom Rewarding Informative
  6. Rewarding Not only will the travellers enjoy a minimum 10%

    discount on a standard rates for our listed hotel members. They also stand a chance to win a lucky draw when they sign-up as a follower. Registration is free for a lifetime, then registered travellers will qualified for an annual lucky draw. We provide travellers with full access to what India can offer for a great stay and dine in India of their custom choice and preferences. No more hidden cost. No more small little ** “term and condition apply”. No more surprises. No more loss of booking fees for cancellation. Informative Other sites are very complicated and they are in control. But we give travellers total freedom to manage and plan their journey and stay in India. We provide all the information and they deal with the service provider of their choice and preference directly. They are in control. Total Freedom Why Khush India Is Different www.khushindia.com Total Freedom Rewarding Informative
  7. KEY FINDING DATA – A NEW STUDY PUBLISHED BY THE

    UNIVERSITY OF HEILBRONN USA, IN PARTNERSHIP WITH GUEST FEEDBACK PLATFORM PROVIDER TRUST YOU, ON BEHAVIOURS OF ACTIVE TRAVELLERS • DIRECT CLICK-THROUGH POPULAR WHEN AVAILABLE When viewing search results, travellers are most likely to click on a direct link to a hotel’s or service providers website if they have the option. • PRETTY MUCH ALL OF TRAVELLERS ‘SEARCH’ Study data revealed most of travellers turn to search engines when looking for a place to stay to look for information such as contacts, locations and rates. • GOOGLE RULES “Google Search” dominates as the preferred search engine source, with most of travellers making it their top source of travel inspiration. • REVIEWS MATTER A property’s “Trust Score,” or average review rating, is a major factor in the decision making process, second only to an accommodation’s rate. www.khushindia.com Why Book Direct Total Freedom Rewarding Informative
  8. BOOKING DIRECTLY IS THE SMARTER CHOICE. WHY? • HOTELS USUALLY

    HAVE THE BEST RATES — OR IF NOT, THEY'LL MATCH THE BEST RATE YOU FIND. Nowadays hotels are booking on BAR (best available rate) and those rates are being adjusted daily • YOU'LL RECEIVE AMENITIES THAT YOU WOULDN'T WHEN BOOKING THROUGH A THIRD PARTY SITE. Third party sites won't offer guest with a free additional benefits • IF YOU HAVE ANY ISSUES WITH YOUR STAY, THE HOTEL WILL BE ABLE TO FIX THEM MORE EFFICIENTLY. If guests aren't satisfied with their experience, the hotel has more power to resolve any issues if that guest booked their room through the hotel. • YOU CAN MAKE PERSONALIZED REQUESTS OR ASK FOR UPGRADES. Guests would be able to let the hotel staff know what their travel style is like, as well as their preferences, which in turn gives the hotel staff a better chance at making a guest's stay more enjoyable. • IT GRANTS YOU MORE FLEXIBILITY. If guests need to make a change to their reservation and they've booked through a third party site, it's harder for the hotel to help them make that change. Cancellation will often costly. www.khushindia.com Why Book Direct (continued) Total Freedom Rewarding Informative
  9. Unique Business Model • We did not follow other travel

    website to do online bookings. We do not provide online booking services. We only provide information detail for you to deal with respective service provider directly. • Our travel directory combine listing of a place for staying and dining. We list all types of hospitality services from accommodations such as hotel, homestay, hostel and many more. We also list dining places and eatery outlets such as restaurant, café, pub and the likes. We provide travellers with host of information they needed to deal with the service provider directly. • As a result, our informative data will provide travellers with a total freedom to plan and manage their journey, at the same time stand a chance to get rewarded either direct or indirectly from our program. www.khushindia.com Total Freedom Rewarding Informative WITH THESE ANALYSIS IN MIND, WE THEREFORE DEVELOPED OUR BUSINESS MODEL TO BE DIFFERENT AND UNIQUE AGAINST CONVENTIONAL APPROACH BY A THIRD PARTY ONLINE BOOKING PLATFORM
  10. Subscription Fees Phase 1 (Early Bird – Soft Launch) Phase

    2 (Commercial Launch) Phase 3 (Full Commercial) 1 Dec 2017 – 31 Jan 2018 1 Feb 2018 – 31 Dec 2018 1 Feb 2019 – 31 Dec 2019 USD90 / 2 Years USD90 / 1 Year USD150 / 2 Years USD200 / 1 Year USD300 / 2 Years www.khushindia.com Total Freedom Rewarding Informative
  11. Marketing Advertising Plan Phase 1 (Early Birds) 1 Dec 2017

    – 31 Jan 2018 • Open market on search engine optimization • Direct invitation • Facebook advertising campaign based on demographic target Phase 2 (Pre-Commercial) 1 Feb 2018 – 31 Mar 2018 • Open market on search engine optimization • Full social media advertising campaign (Facebook, Instagram, Twitter) Phase 3 (Full Commercial) 1 Apr 2018 – 31 Dec 2018 • Open market on search engine optimization • Full social media advertising campaign (Facebook, Instagram, Twitter) • TV advertising • Billboards / Magazines www.khushindia.com Total Freedom Rewarding Informative
  12. Popular TV Channels In India To Be Used For Advertising

    (In Preferences) TV Advertising www.khushindia.com Total Freedom Rewarding Informative
  13. Why TV Advertising • Television advertising in India is the

    most popular advertising option. Television advertising is popular because it has the lowest cost per reach among all other media verticals. • By placing an ad in television, our brand can reach out to complete India in a single instance. Television advertising also has the added advantage of reaching out to users multiple times. TV ad engages with two senses of humans, eyes and ears, and is more impactful than other formats. • There are more than 1000 Television channels in India. Few popular TV channels in India for advertising are Star Plus , Zee TV, Colors, Sun TV, Aastha TV, Aaj Tak, CNBC and Star Sports. India also has a strong network of cable TV. • Khush India will put priority to advertise in Star Plus channel by using Scrollers Ad options depending on the final outcome of commercial negotiation on the rates applicable. • Scrollers Ad is a popular format of ad in News Channels on television, the ad keeps scrolling from one end to the other. Scroller ads are short duration ads but very effective for an awareness campaign. www.khushindia.com Total Freedom Rewarding Informative
  14. Why TV Advertising - continue . • For the media

    agency we will use The Media Ant - A Television Advertising Agency that provide the best and lowest advertising rate for TV advertising to their. • Through their tie up with more than 1000 TV channels across India, they can assure the best discounted advertising rate when placing an ad in Television through The Media Ant. • For TV channel we put priority on Star Plus because this channel is the most effective advertising medium. It generates the most profit, creates more sales and consistently outperforms everything else. STAR Plus Television stands head and shoulders above other media in driving business results. • STAR Plus Advertising Has Unbeatable Scale And Reach. STAR Plus is enormous and by far the most popular medium for all age groups. It is the TV channel's unique ability to deliver huge audience figures in a short space of time that is part of the reason it is the most effective type of advertising around. • STAR Plus Ads Are Vital For Long-Term Success. STAR Plus advertising has many short-term effects, such as driving sales, creating spikes in online search and creating word of mouth on and offline. It works and it works fast. www.khushindia.com Total Freedom Rewarding Informative
  15. Terms and Conditions For Membership www.khushindia.com Total Freedom Rewarding Informative

    • Accommodations service providers shall agree to offer automatic discount of at least 10% to our website follower based on promo code provided. • Accommodations service providers shall agree to allow a service review to be published in their respective page without any alteration in contents provided the remarks, comments or review comply to our standard terms and conditions for review contents such as foul or abusive languages, sexist, racist and e,t,c. In such cases of non-compliance, our moderator shall not published the review or may publish in partial with a non-compliance text hidden depending on our strict discretion. • Accommodations and service providers shall agree to accept our discount voucher for any lucky draw given out to our winner with no hassle. They shall claim the discount value for reimbursement from us within 30 days of transaction and we shall reimburse in cash or kind within the next 30 days.
  16. Procedure For Membership Applications Total Freedom Rewarding Informative www.khushindia.com Payment

    of Subscription Fees Submission of Member Data Online (special link will be provided) Profile Published Within 48 Hours (upon verification of payment)
  17. Membership Benefits Total Freedom Rewarding Informative www.khushindia.com • Publication of

    photo gallery – maximum 20 photos • Publications of full member profiles: o Location o Type, Contact Information, o Name of Authorized Officer o Business Operations o Facilities and Amenities o Business Hour o Specialty o General Description and etc • Continuous ads in our social media ads campaign i.e. Facebook page, Instagram and twitter. • Opportunity to participate in our reward program as a sponsor partner to get extra coverage for individual awareness campaign i.e. Annual lucky draw reward program. • Members / Service providers should be able to use their review scores as a way to both monitor their performance and market their service better to future travellers. • Opportunity for direct engagement with travellers in providing more pleasant experience and services.
  18. Reward Plan For Fan and Follower Total Freedom Rewarding Informative

    www.khushindia.com • Direct discount of 10% for all hotel members rate • Discount voucher of USD50 for 11 winners in annual lucky draw.