Golf Tournaments as Activators

Transcript

1. Fundraising Events Made Easy From Tee Time to Impact: Golf as an Event Activator
3. Scramble for Sight
4. • Tournaments Raise Money • Tournaments Raise Awareness • Event Fundraising Blueprint ◦ Planning with intent ◦ Sponsorship opportunities ◦ Exceptional guest experience ◦ Planning the Program ◦ Growing Connections ◦ Giving Opportunities ◦ The Fun Stuff • Setup with Auctria Golf Tournaments are activators
5. Golf Tournaments
6. Golf Tournaments Raise Money Tournaments aren’t just events, they’re activators. • Bring people together in a relaxed, social setting • Engage current and new donors • Balance competition and fun • Create natural opportunities for connection • Create meaningful opportunities to give
7. Golf Tournaments Raise Awareness • Begin with a clear purpose: What is this event solving? • Invite guests into your story from the start • Keep the emotional connection at the center of planning • Weave your mission throughout the entire event • Create and share clear mission moments
8. Event Fundraising Blueprint Rerun what you already know: • Planning with intent • Sponsorship opportunities • Exceptional guest experience • Setting the program • Growing Connections - relational • Giving Opportunities • The Fun Stuff - games, raffles, bundles
9. Planning with Intent • Financial Goals - what and how • Intentional in location • Format of play • Pace of play • Building a Golf Committee and Event team • Golfers beget golfers • Sponsors beget sponsors Scramble for Sight
10. Golf Commitee: Matching Board to the Right Role • Connector & Steward - Opens doors • Recruiter - Brings people into the room • Champion - Passionate ambassadors for your event • Invester - Leads by example
11. Sponsorships • Sponsors will pay you more if you give them more • Not a 1-day event • Marketing Campaign • Bring them buyers • Return on Investment • Keep them when they make money • Signs are just a donation • Be flexible and creative with packages
12. Sponsorships Sales Online Online Sales - Open 24 hours
13. What is the Guest Experience you are offering and work out the logistics: • Buying Tickets • Communication • Car to Car Guest Experience • Check In/Info Table • Results & Updates • Entertainment • Tournament Support and Officiating (share cell # with volunteers) • Health & Safety / Permits Guest Experience
14. Sample Program: • Event Opening Announcement • Show open appropriate for your audience (National Anthem, Opening Prayer, etc.) • Talk about/Share Mission - Why are we here? Where are your dollars going? • Host to introduce the day and share announcements throughout tournament. Introduce flow of the day and announce participant activities and resources. Introduce guest activities available. Sell Merch. • Break for F & B, rest period. Setting the Program
15. • Easy ways to learn more about your mission and upcoming opportunities • Calendar of Events • QR to your website to make it easy • Placement of a Mission Moment • Stay connected after the event Growing Conections
16. • Incorporate a social event ◦ Night before is best • Incorporate fundraising elements ◦ Games ◦ Online auction ◦ Live auction ◦ Fund-a-Need/Paddle Raise ◦ Raffles ◦ Mission Moment (lunch / dinner / awards) • Thank guests and participants! Giving within your program
17. The Fun Stuff CONTESTS and GAMES • Hole in one • Closest to the hole • Longest drive • Mulligans • Celebrity shot usage • Golf pro tips along the way, let the pro putt AWARDS ★ Recognize the attendees ★ The big winner is … your cause Packages & bundle: Mulligan, Extra foot or two Raffle: Charge separately or include in entry
18. Golf Dashboard Tour
19. Level Up Tips Elizabeth Thorn Auctria Customer Success Director, brings you best practice from daily hands-on experience in helping customers use Auctria more efficiently
20. Using the right tools Seamless guest, golfer, bidder, donor experience It’s an event fundraiser, use an event fundraising platform • Tickets & e-tickets • Website and sales • Communication - Know before you Go • Sponsors • Donors • Revenue Generators (Raffles, Games, Mulligans) • Online Auction • Paddle Raise
21. Admin App | On Course
22. Self Serve | Text to Buy, Text to Donate
23. Auctria for Tickets & Sponsorships ONE Singular Digital Event Space • Tickets sold on Auctria will • Pre-register bidders • Track your ticket sales • Provide E-Tickets • Enable pre-registered Credit Cards • Update contact information before the event • Invite guests along Guests use 1 link - 1 place - 1 record for all activity
24. Tickets
25. Communications - Know Before You Go
26. Golf Templates Auctria Smart Templates are ready to GO!
27. • Think about your WHY • Expectations for the organization and participants • Immediate funding and long term growth Events grow over time (years)
28. Auctria regularly holds • Orientation (includes more focused calls on Tickets and Event Day Training) • Welcome Calls Get started with setting up your event. Includes live Q+A with the Customer Success team. Welcome & Orientation Calls
29. Has Auctria Earned 5-stars? Please leave a review for the product or the webinar on Capterra
30. @auctria Email: connect@auctria.com FB Group: Auction Team Talk Stay in touch with Auctria
31. Continue the Conversation: Auction Team Talk Facebook Group